The document discusses using QR codes to drive traffic to websites and increase accessibility of information on mobile devices. It provides examples of how QR codes have been used in marketing by libraries and tourism organizations to link print materials to digital content and direct hundreds of mobile users to specific web pages. The key benefits highlighted are that QR codes make it easier for mobile users to access information by eliminating multiple keystrokes and allowing users to get the content they want in fewer steps.

2. CHANGE IS NOT ONLY GOOD IT’S REQUIRED!

3. WHO? I have a QR app & use it – 39% I have seen them, but never scanned one – 26% I have no idea what you are talking about – 10% I currently use QR codes in our marketing – 25% ?

4. WHO? I wanted a Free Lunch – 39% I wanted a Free Lunch with Friends – 26% Wait! We get a Free Lunch? – 10% I wanted a Free Lunch with Strangers – 25% ?

5. WHY? 6.8 billion people 4.6 billion active cell phones Sources: Future Text Research Communities Dominate Brands , Tomi Ahonen, Alan Moore

6. WHY? Mobile web devices will outstrip desktop web in 5 years… Mobile will overtake PCs by 2013 Sources: “ Mobile to Outpace Desktop by 2013 ” Online Media Daily, Jan 14. 2010 Gartner Technology Business Research Insight

7. WHAT? WHAT?

13. Jamie Walden Public Relations & Marketing Manager William F. Laman Public Library System

14. Laman Library and QR Codes

15. W h y ?

20. Mobile Internet Usage Source: Morgan Stanley Research

21. QR Codes

22. Examples

23. Direct Mail

24. Print Ads

25. Print Ads

26. Print Ads

27. Print Ads

28. Banners

29. Banners

31. Custom URLs

32. Business Cards

34. Press Coverage

36. Dena Woerner Communications Manager Arkansas Department of Parks & Tour

37. QR Codes

39. QR Codes

41. QR Codes

44. WHERE? Browse to or bookmark a website. Make a phone call. Send a short message. Send an e-mail. You can create a vCard, meCard or VCalendar Open location coordinates in Google Maps on your device (works on iPhone and Android). You can create special youtube:// URLs for YouTube app on iPhone. Fetch the latest tweet of a Twitter user.

45. HOW?

46. HOW? QR Code Reader/Scanner App BeeTagg i-nigma Kaywa QuickMark ScanLife QR App Optiscan* QR Code Generators http://customxm.com/qrgenerator

48. I. Make Content Valuable II. Keep URL Short III. Mobilize the landing pages DO Sources: 2d Code Online Magazine The Three Rules of QR Codes , Roger Smolski