Everybody talks about the disconnect between sales and marketing. But no-one can tell you HOW to resolve it. Well, these slides tell you HOW to do it, or contact us and we'll do it for and with you.

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© 2016 Peter Strohkorb Consulting International Pty Ltd, all rights reserved
Sales + Marketing + Collaboration =
SMARKETING®
with Peter Strohkorb
CEO, Speaker, Author

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© 2016 Peter Strohkorb Consulting International Pty Ltd, all rights reserved
Selling Power Magazine (USA):
“Top 5 Global Sales & Marketing
Collaboration Expert”

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The Busines Benefits of Smarketing®
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More Sales, Profit
Better CX
Higher Calibre Talent
Higher Productivity/Less Waste
Technology ROI
© 2016 Peter Strohkorb Consulting International Pty Ltd, all rights reserved

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© 2016 Peter Strohkorb Consulting International Pty Ltd, all rights reserved
Many Gaps between Sales and Marketing

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“67% of sales
professionals do
not achieve their
personal sales
quota.”
The TAS Group
© 2016 Peter Strohkorb Consulting International Pty Ltd, all rights reserved

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Only 35% of a sales
rep’s time is spent
selling.”
CSO Insights
© 2016 Peter Strohkorb Consulting International Pty Ltd, all rights reserved

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”Only 25% of
sales leads and
collateral that
Marketing
creates is ever
used by Sales
teams."
IDC
© 2016 Peter Strohkorb Consulting International Pty Ltd, all rights reserved

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© 2016 Peter Strohkorb Consulting International Pty Ltd, all rights reserved
The Problem

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Excessive cost
on the business
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© 2016 Peter Strohkorb Consulting International Pty Ltd, all rights reserved
Unattractive
work
environment
Loss of revenue

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© 2016 Peter Strohkorb Consulting International Pty Ltd, all rights reserved
Our Philosophy: People First

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© 2015 Peter Strohkorb Consulting International Pty Ltd, all rights reserved
Five Steps to Smarketing®
Step 1: Internal survey for sales and marketing staff
Step 2: Conduct 1-on-1 interviews with respondents
Step 3: Conduct 1-on-1 interviews with customers
Step 4: Review results and agree on a plan
Step 5: Execute the agreed plan

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The Result:
360o Customer Focus
Sales helps Marketing,
Marketing helps Sales:
Everybody wins,
including your customers.
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© 2016 Peter Strohkorb Consulting International Pty Ltd, all rights reserved

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© 2015 Peter Strohkorb Consulting International Pty Ltd, all rights reserved
1. Benchmark your
teams’ Smarketing®
maturity
2. Empower your entire
sales force to provide
feedback to Marketing
3. Enable Marketing to
make informed
decisions on how best to
support Sales
The Progress

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© 2016 Peter Strohkorb Consulting International Pty Ltd, all rights reserved
The Outcome

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The Busines Benefits of Smarketing®
15
More Sales, Profit
Better CX
Higher Calibre Talent
Higher Productivity/Less Waste
Technology ROI
© 2016 Peter Strohkorb Consulting International Pty Ltd, all rights reserved