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3. Agenda
• The Past
• Where have we been?
Thru the lens of:
• The survivors
• The Marketing Tools
• The Present • The Web
• Where are we now? • The Mobile Space
• The thrivers • The Social Grid
• The Future • Advertising
• Where are we going? • Shopping
• The drivers
5. So, What Was Marketing 1.0?
Dial-upi-that
SPAM
Telemarketing vortals adware
SPAM
SPAM
DM TV What’s New!
e-this
eMail
WEB Flash Animations
dot.com Radio
portals hortals SPAM
SPAM
SPAM About Us
PORN
Blinking Banners
Pop-ups Contact Us
dot.gone links
SPAM Directories
spyware
What’s SPAM
Hot
Brochureware SPAM Press
SPAM
6. Web 1.0: The Highs & Lows
• 1986: Internet formed
• 1990: iMdb launches in Usenet
• 1992: WWW launched
• 1995: Netscape IPO, craigslist founded
• 1996: Flash 1.0
• 1997: Steve Jobs rejoins Apple, first „weblog‟
• 1998: Microsoft Anti Trust
• 1999: Y2K panic, Blogger launched
• 2000: The Crash, Napster sued
• 2001: The Meltdown
17. So, What‟s Marketing 2.0?
mash-ups
web services mobile VoIP call centres
rich media
widgets m-this
file-sharing
POD AdWords iP-that
eCRM playlists tags integration
wireless WiFi
video API Social networks
iPTV RSS
3G
GPS targeted banners
Broadband
VOiP virtual worlds
WIKI blogs AI search
AJAX user-generated POS
27. Enough Already
The 2.0 World is changing the way we do everything!
Shop
Find
Travel Watch
Date Bank
Work Stay up to date
Meet Communicate Learn
Search Interact
entertain Play
Listen
Evaluate Find info
28. Lessons Learned
The customer is always right
Your customers are your brand
Customers expect choice and control
WOM is the best form of advertising