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Utilizing social media for customer acquisition & retention e briks infotech
1.
Utilizing Social Media
for Customer Acquisition & Retention
2.
Customer Acquisition =
$$?
3.
4.
How To Earn
Customers via Social Title of presentation (without spending a shit ton of money)
5.
Optimize Social Sharing
6.
Good, but basic.
7.
In-App Sharing
8.
9.
Getting better!
10.
Shareable URLs
#Win
11.
12.
Show some data
13.
Now we’re on
to something!
14.
“Pay” with a
Tweet/Share
15.
“Pay” with a
Tweet/Share @jennita #SearchLove
16.
Social Proof
17.
Connect G+ to
Adwords CTR #Win
18.
Facebook EdgeRank
181 Likes 45 Shares 11 comments Not too shabby!
19.
Try something new
271 Likes 91 Shares 13 comments IMAGES FTW!
20.
Pay For It
$$$ Le sigh.
21.
Uhm… Ask?
22.
Uhm… Ask? @jennita #SearchLove
23.
KEEP ALL THE
CUSTOMERS Title of presentation
24.
Community.
ehem. @jennita #SearchLove
25.
Social Sign In @jennita
#SearchLove
26.
27.
Super, Dumb, EASY
28.
Social Sign In
29.
Use that info,
to make it EASY
30.
Want them to
contact you?
31.
Can they find
you? Phone, check. Email, check. Social, CHECK.
32.
Sometimes you gotta take
it off Social
33.
Examples @jennita #SearchLove
34.
Wow Them!
35.
Save $$
No, Really.
36.
Customer Service 1st response
= 9 hours
37.
Social Media Manager
Can answer tweets within minutes @jennita #SearchLove
38.
Empower the Manager
39.
TEST All The
THINGS Title of presentation
40.
41.
42.
O RLY?
43.
44.
Yours *will* be different.
45.
Go forth… Acquire +
Retain
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