1. London / Barcelona
February 5th 2015

2. SOCCEREX TRANSFER REVIEW 2015- WINTER WINDOW
2
1. Technical sheet
2. Winter transfer window overview
3. English Premier League on going
season review
4. Conclusions
5. Annexes

3. CONTENT
MISSION
Soccerex Transfer Review by Prime Time Sport provides
since 2009 (originally established as Football Transfer
Review) relevant data and insightful and independent
analysis on the variables that influence squad designs and
player transfers at main European Clubs
• 2 releases published every year, related to Summer and Winter
transfer windows
• The objective is to combine the available data in a way that helps to
come-up with insightful analysis, rather than the publication of the
information itself
• Addressed to both football industry professionals and those that
follow it with special interest
ABOUT SOCCEREX TRANSFER REVIEW
3

4. SPECIFICATIONS
TEAM
• Data included refer to main divisions of top 5 European leagues ( Liga BBVA, Premier League,
Lega Calcio, Bundesliga and Ligue 1)
• Transfer data only include fix amounts.
• Year to year comparisons refer to winter market only, unless otherwise indicated
• Includes transfers that took place until January 31st 2015
• Transfer figures are gross of commissions or revenue share with other stake holders
• Sign-up means new player arrivals (not total number of registered players) and Exits players
leaving the team (even if on loan)
• “Top European teams”: fix group of teams that according to Prime Time Sport are the most
important in Europe (FC Barcelona, Real Madrid, Manchester United, Manchester City,
Chelsea, Arsenal, PSG, AC Milan, Inter Milan, Juventus y Bayern Munich).
• On going season review and European Football Table have been produced mainly with 1st half
of the season at top 5 European leagues (except where otherwise indicated)
• Sales of players (or stakes of economics rights) to investment funds are not considered by the
report
• Nastasic considered a sale on 12mio€ as purchase option only requires him to play 7 matches
• Matchday 16 is not considered for Real Madrid and Sevilla (played on 04/02/2015)
• Director: Esteve Calzada
• Head of content: Bruno Batlle
• Coordinator: Aleix Piqué
• Analyst: Àlex Mas
• Event host: Consejo Superior de Deportes
TECHNICAL SHEET
4

5. SOCCEREX TRANSFER REVIEW 2015- WINTER WINDOW
5
1. Technical sheet
2. Winter transfer window overview
3. English Premier League on going
season review
4. Conclusions
5. Annexes

6. 1. Review Top 5 European leagues
2. Premier League
WINTER 2015 TRANSFER WINDOW TOP 5 EUROPEAN LEAGUES
6

7.  UEFA’s Financial Fair Play completed first 3 year analysis cycle and is deeply established as a
regulation that teams observe cautiously
 Some leagues have implemented additional and strict financial control on the teams (ie Premier
League and La Liga) which translate in reduced margin of manoeuvre at clubs management
 Winter transfers activity follows a summer window which showed highest investments ever in
Premier League (1,028mio€), La Liga (500) and Bundesliga (274) to a 2,2bio€ record combined
investment at top 5 European leagues
 FC Barcelona had no activity due to FIFA ban. Not being able to sign translated into avoiding any
player exits
 French Ligue 1 loses it glamour and power as a result of Financial Fair Play sanctions on PSG and
reduced investment by Monaco owners
 New Asian shareholders at Atletico and Valencia revitalise La Liga investment power and helps to
dilute strength of Real Madrid and FC Barcelona duo
 Great Britain pound increased its value vs Euro in 10% compared to last year’s summer transfer
window
BACKGROUND
7

8. 328
112
491
271
303 290
389
2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15
Mio€
TOTAL INVESTMENT WINTER SIGNINGS- TOP 5 EUROPEAN LEAGUES
8
+34%
Despite Financial Fair Play restrictions, winter transfers investment
in Europe has still grown 34% to 385mio€, highest amount of last 4 years

9. 1.713
1.855
1.322
1.723
1.544
2.162 2.238
328
112
491
271 303 290 389
2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15
Winter
Mio€
WINTER TRANSFER VS SUMMER- TOTAL EUROPE
9
Summer
Winter transfer window continues to be a complement to investment taking place
in the summer. It represents 17% of amount spent in summer (vs 13% last season)

10. 2.041 1.967
1.813
1.994 1.847
2.452
2.627
2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15
+7%
Mio€
COMBINED SIGNINGS INVESTMENT SUMMER + WINTER TOP 5 EUROPEAN LEAGUES
10
Combined investment at summer and winter transfer windows in top 5 European
leagues was in excess of 2,6bio€, up 7% vs last season and record high ever

11. 268
56
120
32
15
82
52
77
7
54
146
33
91
12 21
150
33 42
12
53
162
74
62 59
32
2010/11 2011/12 2012/13 2013/14 2014/15
+8%
+224%
Mio€
WINTER WINDOW EXPENDITURE BY LEAGUE
11
+458%
-40%
+48%
Premier League lead once again investment in Europe, more than doubling that of
Bundesliga (2nd), yet flat vs previous year. European growth was driven by Bundesliga
(74mio€; +224%), Serie A (62mio; +48%) and La Liga (59mio; +491%)

12. 703
294
447
213
155
635
367
542
203
248
763
140
426
271 247
881
400
444
291
428
1.190
559
364 348
166
2010/11 2011/12 2012/13 2013/14 2014/15
Mio€
COMBINED SIGNINGS INVESTMENT SUMMER + WINTER TOP 5 EUROPEAN LEAGUES
12
Combined season investment by Premier League clubs was the highest ever,
in excess of 1bio€ (+35%). La Liga (2nd) reached 559mio€, followed by
SerieA (364), Bundesliga (348) and at distance Ligue 1 (166)

13. % of total summer + winter
31,0% 29,0% 33,0%
54,0% 53,1%
CONCENTRATION OF INVESTMENT BY TOP SPENDING TEAMS 2014/15
13
TOP 2
TOP 4
47% 51%
55%
73%
88%
Premier League has the smallest concentration as top 2 teams (M.United & Liverpool) account for
29% of total and top 4 for 51% (+Arsenal and Chelsea). On the opposite side, La Liga is still the most
polarized tournament

14. 45
54
21
28 32
58
20 21 21
60
115
35
11 11
24
132
67
34
14 10
2011/12 2012/13 2013/14 2014/15
Mio€
WINTER WINDOW PLAYER SALES-TOP 5 EUROPEAN LEAGUES
14
All top European leagues (except France) reached record figures of player sales,
as most teams (including top ones) need to sell to be able to afford new signings

15. 23
37
-11
22 23
12 9
-8
-39
2023
35
1
29
7
60
30 25 23
-5
2011/12 2012/13 2013/14 2014/15
Mio€
WINTER WINDOW NET SPENDING-TOP 5 EUROPEAN LEAGUES
15
Bundesliga takes over from Premier League with the highest net investment (60mio€).
La Liga almost matches Premier League net investment (25 vs 30mio€ respectively)

16. Nº. of players
28
18
27 23 20
54
20
10 12
7
Loans
Signings
82
38
37
27
35
SIGN-UPS BY LEAGUE
16
Total 218
-15%
Total number of sign-ups in Europe was down 15% to 219.
For the 5th season in a row, Italian Serie A registered the highest number of signings (82).
Loans and free transfers continue to represent a significant portion of the transactions

17. Nº. of players
45 48
17 21 15
159
87
34 29
24
Loans
Signings
204
135
51
39
50
PLAYER EXITS BY LEAGUE
17

18. Nº. of players
-92
-35
-9 -15
-4
-97
-40
-3 -6 -8
-177
-83
-7 -7 -15
-122
-98
-23
-13 -4
Winter 2012/13 Winter 2013/14Winter 2011/12 Winter 2014/15
NET ARRIVALS VS EXITS BY LEAGUE
18
For the 5th consecutive season, all leagues have experimented a net decrease in
the number of players, as teams are reducing players payroll.
Premier League had the highest net decrease

19. Mio€
35,0 34,6
32,3
25,0 23,8
19,7 18,0
15,8 15,5
12,8
Wolfsburg Chelsea M.City Valencia Roma Real Madrid Arsenal Monaco C.Palace Southampton
TOP 10 CLUBS WITH HIGHEST INVESTMENT IN EUROPE
19
Wolfsburg tops the spending table after the signing of Schürrle. Chelsea closely
follows after reinvesting income in brining Cuadrado. 5 English teams feature in top 10

20. Mio€
23,9
0,6
14,5
20,0
3,8
13,9
3,5
10,0
31,5
11,8
18,1
52,8
45
25,0
16,8
34,6 32,3
19,7 18,0
6,3 5,0
2011-12
2012-13
TOP EUROPEAN TEAMS INVESTMENT RANKING
20
2013-14
2014-15
5 top European teams (Man United, PSG, Inter, Bayern Munich and FC Barcelona) did not
spent any cash on transfer fees.
For Bayern and FC Barcelona it was for the 5th consecutive winter transfer window

21. Mio€
47,8
42,3
34,6 32,3
15,0 14,4 13,3 12,0
7,5 7,4
Chelsea Benfica Fiorentina Swansea Villarreal CSKA Sampdoria M.City Málaga Newcastle
TOP 10 TEAMS IN PLAYER SALES VALUE
21
Chelsea is the main protagonist of winter window, topping sales tables for 2nd year in a row and
being 2nd in the investment table.
Benfica repeats as 2nd after selling Enzo Pérez and Bernardo Silva

22. Mio€
5,0 4,7 3,3
16,5
7,5
4,0 1,8
4,5
15,0
20,0
3,7
19,3
22,5
62,0
0,2
4,5
47,8
12,0
6,4 4,5
1,0 0,7
2011-12
2012-13
2013-14
RANKING TOP EUROPEAN TEAMS IN PLAYER SALES
22
2013-14
Chelsea is the top club with highest sales activity for 2nd year. It is followed
by 2 other Premier League sides Manchester City (Nastasic) and Manchester United
(Zaha and Keane)

23. TEAMS WITH HIGHEST NUMBER OF NEW PLAYERS
23
Players
8 8 8 8
7
6 6
5 5 5
AC Milan Sampdoria Genoa Granada C.Palace Cagliari Chievo V. Córdoba Inter AS Roma
Number of signings table was dominated by Serie A sides (including legendary
AC Milan). Granada, C.Palace and Cordoba, the only non Italian sides in the top 10

24. Players
29
18
14 14
12 12 12 11 11 11
Parma Chievo V. Chelsea Juventus AC Milan Genoa Sampdoria M. United AS Roma Palermo
TEAMS WITH HIGHEST NUMBER OF PLAYER EXITS
24
Italian sides released the highest number of players in Europe.
Parma leads the table with 29

25. 34,6
32,3 32,0
25,0
15,8 15,0 14,4 13,0 12,8 12,5
Cuadrado Bony Schürrle E. Pérez B. Silva Gabriel Doumbia Lucas Silva Bertrand Gabbiadini
Mio€
TOP 10 MOST EXPENSIVE WINTER SIGNINGS 2014/15
25
Cuadrado signing by Chelsea for 34,6mio€ was the most expensive of the winter, followed by Bony
and Schürrle (both 32mi€). Monaco is back to the top 10 after bringing-in Bernardo Silva

26. Mio€
2010-11
2011-12
2012-13
2013-14
TOP 10 MOST EXPENSIVE WINTER SIGNINGS OVER THE LAST 5 YEARS
26
58,5
45,0
41,0
37,0
35,0 34,6
32,3 32,0
30,0
26,5
Torres Mata Carroll Dzeko Willian Cuadrado Bony Schürrle David Luiz Luis Suárez
2014-15
Cuadrado, Bony and Schürrle join historical top 10 of most expensive transfers in a winter window,
which is still topped by Fernando Torres move to Chelsea for 58,5mio€. 7 out of 10 most expensive
winter signings ever, conducted by Premier League sides

27. Mio€
193,0
157,3 149,4
120,0 103,7 101,7 105,1
65,5 73,2 60,0
19,7 34,6
18,0 7,0
32,3 13,3 25,0
Winter
193,0
157,3 149,4 139,7 138,3
119,7 112,1
97,8 86,5 85,0
CLUB INVESTMENT RANKING 2014/15 (SUMMER + WINTER)
27
Summer
Manchester United was the side with highest combined investment (summer + winter) of
season 2014/15 with 193mio€ followed by FC Barcelona (157) and Liverpool (149 ),
none of them spending in winter.

28. 1. Review Top 5 leagues
2. Premier League
WINTER 2015 TRANSFER WINDOW TOP 5 EUROPEAN LEAGUES
28

29. Mio€
66 53
97
52
88 90
111
95
202
187
29
268
82
146 150 162
99/00 00/01 01/02 02/03 03/0 04/05 05/06 06/07 07/08 08/09 09/10 10/11 11/12 12/13 13/14 14/15
EPL sides invested 162mio€ at winter transfer window, up 8% vs last year only
thanks to British pound value increase. Most investment conducted in the summer
PREMIER LEAGUE PLAYER SIGNINGS INVESTMENT TRACK RECORD
29

30. Mio€
Winter transfer window continues to be a complement to investment activity that takes
place in the summer. This season it represented 16% of amount spent in summer 2014
570
510
435
553
617
731
1028
187
29
268
82
146 150 162
2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15
Summer
Winter
WINTER VS SUMMER TRANSFER WINDOWS- PREMIER LEAGUE
30

31. Mio€
Total investment of Premier League teams during season 2014/15 was up 35% to 1,2bio€,
the highest amount in history, driven by major investment conducted in the summer
757
539
703 635
763
881
1.190
2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15
COMBINED SIGNINGS INVESTMENT SUMMER + WINTER - PREMIER LEAGUE
31
+35%

32. PARTICIPATION OF PLAYERS SIGNED IN WINTER 2013/14
32
5
6
2
4
1
2
1
2 2 2
1 1 1 1
2
1
3
3 1
2
1
2
1
>50%minutes* <50%minutes*
Nº of players
1
2
7
111
7
222
4
2
33
4
5
*Minutes played since match day 20
Only 16 out of 47 players (34%) signed last winter played more than half of the EPL minutes.
Fulham and Cardiff signed 7 players each with low participation and going to relegation anyway

33. STABILITY WINTER EPL PLAYERS 2013/14
33
2
4
3
2
1 1 1 1 1
7
5 1
4
1
1
2
1 1
2 2
1
1 1 1
Don't stay in 2014/15
Stay in 2014/15
Nº of players
1
2
7
111
7
222
4
2
33
4
5
Only 14 out of 47 players (30%) signed last winter stayed at their teams when season finished.
9 of the 14 players staying at the teams played more than half of the minutes the previous season

34. Mio€
Chelsea (34,6mio€) and ManCity (32,3) top investment table following signings of Cuadrado and
Bony respectively. 13 teams (vs 5 at La Liga) spent money in transfer fees
13,9
10,0
3,5
5,3
2,4
11,8
4,3
10,5
3,5
25,0
22,2
6,8
25,5
52,8
8,9
45,0
16,3
7,3
2,0
34,6
32,3
18,0
15,5
12,8 12,8
9,0
6,6 6,4
4,2 3,9 3,2 2,6
2012/13
2013/14
2014/15
PREMIER LEAGUE INVESTMENT IN SIGNINGS BY TEAM
34

35. Mio€
TOP 10 SIGNINGS PREMIER LEAGUE WINTER 2015
35
34,6
32,3
15,0
12,8
9,0
6,6 6,6 6,4 6,3 5,3
Cuadrado Bony Gabriel Bertrand Kramaric Alli Naughton McManaman Mutch Souaré

36. Mio€
58,5
45,0
41,0
37,0 34,6 32,3 30,0
26,5 25,0
F.Torres Mata Carroll Dzeko Cuadrado Bony David Luiz Luis Suarez Matic
TOP 10 MOST EXPENSIVE WINTER SIGNINGS EVER – PREMIER LEAGUE
36

37. Mio€
215,5
93,8
61,8
47,3 46,5 45,1
32,8 28,2 27,1 25,2
Chelsea Liverpool M.United M.City Newcastle Aston Villa Arsenal Hull City Sunderland C.Palace
*Summer window not included
ACCUMULATED 6 YEAR SPENDING OF TEAMS- PREMIER LEAGUE
37
Chelsea is the driving force of winter transfer window in the last 6 years,
monopolizing both total expenditure (216mio€) and sales (130)

38. Mio€
28,5
150,1
62,1 57,8
115,1
132,2
2009/10 2010/11 2011/12 2012/13 2013/14 2014/15
PLAYERS SALES VALUE PREMIER LEAGUE
38
Premier League sides sold players for 132mio€ in winter transfer window, and as a result
investment in winter was down to 30mio€ (vs 35 last year)

39. Mio€
1
118
20
88
35 30
2009/10 2010/11 2011/12 2012/13 2013/14 2014/15
NET INVESTMENT PREMIER LEAGUE
39

40. Mio€
Up to 8 EPL teams cashed-in from player sales this winter.
Swansea only reinvested 1/3 of money collected from Bony sale to ManCty
15,0
5,8
20,0
8,0
11,8
2,5
62,0
25,0
7,9 8,5 7,8
47,8
32,3
12,0
7,4 7,3 6,6 6,4 6,3
4,0
1,1 1,0
2012/13
2013/14
2014/15
PLAYER SALES VALUE BY TEAM- PREMIER LEAGUE
40

41. Mio€
129,7
81,4 78,6
38,1 36,7
29,6 24,4 18,9 17,3 15,4
Chelsea Newcastle Liverpool Swansea M.City Tottenham Sunderland Everton C.Palace M.United
*Summer window not included
ACCUMULATED 6 YEAR PLAYER SALES- PREMIER LEAGUE
41

42. A total of 37 players were signed by Premier League sides in January, of which 10 were on loan
Nº of players
26
38 41
37 30 27
21
19 16
15
21
10
2009/10 2010/11 2011/12 2012/13 2013/14 2014/15
47
57 57
13
Signings 0€
52
12
Signings 0€
12
Signings 0€ 9
Signings 0€
Loans
Signings
NUMBER OF SIGN-UPS PREMIER LEAGUE
42
4
Signings 0€
51
8
Signings 0€
37

43. Nº of players
31 35 36 44 51 48
86
116 108
112
83 87
2009/10 2010/11 2011/12 2012/13 2013/14 2014/15
117
151
144
156
Loans
Signings
NUMBER OF PLAYER EXITS- PREMIER LEAGUE
43
134
A total of 135 players w6ere released by Premier League sides in January, of which 87 (64%)
were on loan. As an average, each team released 7 players
135

44. Just like it happened at the other top European leagues, Premier League sides took
advantage of winter transfer window to reduce the number of players in their squads,
resulting in a total reduction of 98 players
Nº of players
-5 3 5
-7
-21 -21
-65
-97 -92
-97 -62
-77
-70
-94
2009/10 2010/11 2011/12
-87
2012/13
-104
Loans
Signings
2013/14
NET SIGN-UPS VS EXITS- PREMIER LEAGUE
44
-83
2014/15
-98

45. Nº of players
SIGN-UPS BY TEAM- PREMIER LEAGUE
45
Crystal Palace was the most active signing team by bringing a total of 7 players,
followed by Swansea with 4. In terms of player exists, Chelsea (14), ManU (11)
and West Ham (10) conducted massive number of loans.
Liverpool and Newcastle were the only sides not signing any new players 45
7
1
3
1
4
2 2 2
3 3
1
7
1
2
6
5
2
1
5
2
1
4
5
4
3
2
1 1
7
4
3 3 3
2 2 2
1 1 1 1 1 1 1 1 1 1
2012/13 2013/14 2014/15

46. Nº of players
15
11
3
5
11
10
12 12
11
2
3
7
5 5
12
9
5
4
13
12
7
12
7
6
2
10
6
4
5 5
7
5
8
6
4
14
11
10
9 9 9 9
8 8 8
7 7
6
5 5
3
2 2 2
1
2012/13 2013/14 2014/15
PLAYER EXITS BY TEAM- PREMIER LEAGUE
46

47. Nº of players
1
-1 -1
-2 -2 -2
-5
-6 -6
-7 -7 -7
-8 -8 -8 -8
-9
-13
NET SIGN-UPS VS EXITS BY TEAM- PREMIER LEAGUE
47

48. SOCCEREX TRANSFER REVIEW 2015- WINTER WINDOW
48
1. Technical sheet
2. Winter transfer window overview
3. English Premier League on going
season review
4. Conclusions
5. Annexes

49. Only 39% of players (57 out of 144) that joined Premier League last summer have
played more than half of the minutes. West Ham, Arsenal, Newcastle and Southampton,
the sides using more intensively the new signings. On the other end: M.United,
Tottenham and Burnley
%Players*
* % players signed or on loan in summer 2014-15 that played more than 50% of minutes until match day 22
86%
60% 57% 56%
50% 50%
44% 44% 43% 40% 40% 40% 38% 38%
30%
25% 25%
17% 17%
10%
1/10
1/6
6/7
5/9
3/6
4/9 4/9
2/5 3/8 3/8
2/8 2/8
1/6
3/5
4/7
3/6
3/7
3/10
2/5 2/5
RANKING USAGE OF NEW PLAYERS 2014/15
49

50. %Minutes
PARTICIPATION OF TOP 10 EUROPEAN SIGNINGS 2014/15
Only top 10 most expensive players. Minutes played until match day 19
50
87% 87%
83%
78%
62%
57%
51% 50%
35% 32%
A. Sánchez Lukaku James D. Costa D. Luiz Mangala L. Suárez Di María A. Herrera Shaw
A.Sánchez and Lukaku have become the most profitable players from top 10 most expensive of last
summer. James and D.Costa also among most profitable. On the opposite side, A.Herrera and Shaw.
Di María, the most expensive player ever in P.League, has participated in only 50% of the minutes

51. %Minutes
Only top 10 most expensive players. Minutes played until match day 22
PARTICIPATION OF TOP 10 PREMIER LEAGUE SIGNINGS 2014-15
51
Fàbregas, A.Sánchez, Lukaku and D.Costa, being the most profitable signings from top 10
most expensive of last summer. M.United signings, among least profitable signings
93% 89% 87%
80%
62% 58%
52% 49%
34% 33%
Fàbregas A. Sánchez Lukaku D. Costa Lovren Mangala Di María Lallana Shaw Herrera

52. For 2nd year in a row, John Terry is one of the 8 field players that played all minutes at
Premier League so far. Elmohamady, the only non defender of the top 10
100% 100% 100% 100% 100% 100% 100% 100% 99% 98%
Terry Williams O'Shea Ward Cresswell Ivanovic Elmohamady Trippier Janmaat Vergini
% minutes played*
* % minutes played until match day 22 of Premier League 2014/15
RANKING FIELD PLAYERS WITH HIGHEST PARTICIPATION
52

53. Chelsea, is the team with the most stable line-up: 10 of its players have participated in
more than 70% of the minutes. ManU and Tottenham with only 4 are the top teams with
the highest rotation of players
10
9 9 9 9
7 7 7
6 6 6 6 6 6 6
4 4 4 4
3
Chelsea
Southampton
Burnley
WBA
C.Palace
Everton
Sunderland
Swansea
AstonVilla
Arsenal
Liverpool
WestHam
Newcastle
M.City
QPR
M.United
Tottenham
StokeCity
HullCity
Leicester
Nº. of key players*
* Fix players: have played more than 70% of minutes until match day 22 of Premier League 2014/15
RANKING TEAMS WITH HIGHEST NUMBER OF FIX PLAYERS*
53

54. M.United is the team that has fielded most different players so far (32). On the other end,
Chelsea only fielded 20 different players
28 28
26 26 26 26
25 25 25 25
24 24 24 24
23 23 23
22
20
M.United
Arsenal
HullCity
Newcastle
Everton
C.Palace
QPR
Southampton
Tottenham
Sunderland
Leicester
Liverpool
WestHam
WBA
Swansea
AstonVilla
Burnley
M.City
StokeCity
Chelsea
Nº. of players*
NUMBER OF PLAYERS* FIELDED BY TEAM
54
* Players that participated with at least 1 minute until match day 22 of Premier League 2014/15
32

55. For 2nd year in a row ManU (12) is still the side fielding the largest number of home grown
players. On the opposite side, Hull City, Burnley, Stoke and QPR are the Premier League teams
not having fielded any home grown player
Nº. of players*
12
10
7 7
5 5
4
3 3
2 2 2
1 1 1
0 0 0 0 0
* Home grown players that participated with at least 1 minute unitl match day 22 of Premier League 2014/15
PARTICIPATION OF HOME GROWN PLAYERS BY TEAM
55

56. Having used 14 home grown players, O.Lyon finds itself in the first position ahead of FC Barcelona
(13), which was on top for the past 5 years. M.United completes the podium with 12. Real Madrid out
of the Top 3, going from 8 to 6 home grown players used
Nº. of players*
14
13
12
7 7
6 6
5 5
3 3
2 2
1 1
* Home grown players that participated with at least 1 minute unitl match day 19 of La Liga 2014/15
Calculation among top 3 table positions at each of top 5 leagues
PARTICIPATION OF HOME GROWN PLAYERS EUROPE
56

57. % of points
AVERAGE % OF POINTS TOP 3 POSITION TABLE
57Table after completion of 1st half of each domestic league
57
Ligue 1 is the most competitive league so far during season 2014/15
(top 3 teams have collected 69% of the points in average).
On the opposite side, La Liga top 3 teams have collected 77% of the points
2013/14
2014/15
86,0%
71,9%
80,7% 76,5% 73,1%77,5% 73,1% 70,2% 69,9% 69,0%

58. Table after completion of 1st half of each domestic league
Average goals
favor
Total Avge
GfPt Played W D L Gf Ga
1 Real Madrid 45 18 15 0 3 62 15 3,44
2 FC Barcelona 44 19 14 2 3 48 9 2,53
3 B. Munich 45 17 14 3 0 41 4 2,41
4 Juventus 46 19 14 4 1 42 9 2,21
5 M.City 43 19 13 4 2 41 17 2,16
6 Chelsea 46 19 14 4 1 41 14 2,16
7 O. Lyon 39 19 12 3 4 40 17 2,11
8 E. Frankfurt 23 17 6 5 6 34 34 2,00
9 O. Marsella 41 19 13 2 4 38 17 2,00
10 At.Madrid 41 19 13 2 4 37 18 1,95
AVERAGE GOALS SCORED: TOP 10 IN EUROPE
58

59. Table after completion of 1st half of each domestic league
Goal
profitability
Total Goal
profPt Played W D L Gf Ga
1 Aston Villa 21 19 5 6 8 11 22 1,91
2 Hamburgo 17 17 4 5 8 9 19 1,89
3 Saint-Etienne 36 19 10 6 3 22 12 1,64
4 Nantes 30 19 8 6 5 19 17 1,58
5 Lille 24 19 6 6 7 16 17 1,50
6 Málaga CF 31 19 9 4 6 22 20 1,41
7 AS Monaco 32 19 9 5 5 23 18 1,39
8 Torino 22 19 5 7 7 16 21 1,38
9 Atalanta 20 19 4 8 7 15 24 1,33
10 Stade Rennais 28 19 8 4 7 21 24 1,33
GOAL PROFITABILITY: TOP 10 IN EUROPE
59

60. Goals / game
2011/12 2012/132010/11 2013/14
Average after completion of 1st half of each league
2014/15
3,14
2,35
2,70 2,78
2,32
2,86
2,49
2,83
2,61 2,55
2,90
2,74 2,82 2,85
2,58
3,20
2,76 2,68
2,91
2,41
2,82
2,61 2,59 2,56
2,43
AVERAGE GOALS PER GAME BY LEAGUE
60

61. Goals scored during 1st half of each domestic league
54,1
70,7 75,1
87,6 92,1 93,7
100,8 103,2 104,1 104,3
C.Ronaldo Cissé Agüero Messi Neymar Lacazette A.Meier D.Costa Ibrahimovic Robben
Minutes x goal
TOP 10 PLAYERS BY GOAL EFFICACY
61

62. Team
Summer
Investment
(Mio€)
2013/14 2014/15
League
position
% points
League
position
% points
M. United 196 6 59,65 3 63,16
Liverpool 149 5 63,16 8 49,12
Chelsea 104 3 70,18 1 80,70
Arsenal 102 1 73,68 5 57,89
Southampton 73 9 47,37 4 57,89
M.City 63 2 71,93 2 75,44
Everton 43 4 64,91 12 36,84
Tottenham 42 7 59,65 6 54,39
Hull City 41 10 40,35 17 28,07
QPR 41 Championship Championship 15 31,58
Performance during 1st half of Premier League
SPORTING RESULTS TREND PREMIER TEAMS WITH HIGHEST EXPENDITURE IN SUMMER 2013/14
62

63. SOCCEREX TRANSFER REVIEW 2015- WINTER WINDOW
63
1. Technical sheet
2. Winter transfer window overview
3. English Premier League on going
season review
4. Conclusions
5. Annexes

64.  Despite Financial Fair Play restrictions, winter transfers investment in Europe has
still grown 34% to 385mio€, highest amount of last 4 years. Considering summer
transfer window, total amount was 2,6bio€, up 7% and highest ever
 Premier League lead once again investment in Europe, more than doubling that of
Bundesliga (2nd), yet flat vs previous year. European growth was driven by
Bundesliga (74mio€; +224%), Serie A (62mio; +48%) and La Liga (59mio; +491%)
 Combined season investment by Premier League clubs was the highest ever, in
excess of 1bio€ (+35%). La Liga (2nd) reached 559mio€, followed by SerieA (364),
Bundesliga (348) and at distance Ligue 1 (166)
 All top European leagues (except France) reached record figures of player sales,
as most teams (including top ones) need to sell to afford new signings. As result,
Bundesliga takes over from Premier League with the highest net investment
(60mio€). La Liga almost matches Premier League net investment (25 vs 30mio€
respectively)
 219 players in total were signed at winter transfer window, down 15% vs last year (38%
in Italy). Higher number of exits resulted again in less players in the squads
CONCLUSIONS STR 2015- WINTER (1 OF 4)
64

65.  Winter Transfer Window copes with the needs of the moment with a low success ratio.
Only 9 out of the 39 winter signings from season 2013/14 played more than 50% of the
minutes on the second half of the competition. And only 13 of them remained in their
teams the following season
 Bundesliga’s Wolfsburg tops spending table after paying 32mio€ for Chelsea’s Schürrle.
The blues are next after reinvesting income on Cuadrado. 5 English teams feature in
European top 10
 5 high profile teams –ManU, Bayern, FC Barcelona, PSG and Inter did not splah any
cash in fees. The catalans were banned by FIFA but are not usual suspects at winter
transfer window (only signed players in 2 out of last 10 winter transfer windows). Real
Madrid is back with the signings of Lucas Silva and Odegaard
 Chelsea top players income table for 2nd year in a row (47,8mio€ in player sales) and
after reaching its record high sales figure in the summer (94mio€). Benfica follows with
42mio€, thanks to sales of Enzo Pérez and Bernardo Silva, accounting for 115mio€ in
total at season 14/15
 Cuadrado signing by Chelsea was the most expensive of the winter (35mio€), followed
by Bony (Manchester City) and Schürrle (Wolfsburg), both at 32mio€. All 3 signings join
top 10 of most expensive winter signings ever, which is still lead by Torres (59mio€)
CONCLUSIONS STR 2015- WINTER (2 OF 4)
65

66.  Despite not investing at winter transfer window, Manchester United, FC Barcelona
and Liverpool still top season spending after investing in the summer 193, 157 and
149mio€ respectively
 EPL sides invested 162mio€ at winter transfer window, up 8% vs last year only thanks
to British pound value increase. Most investment conducted in the summer (1bio€,
highest amount ever). As a result, total investment of the season is up 35% to
1,2bio€, record high in EPL history
 Only 16 out of 47 players (34%) signed last winter played more than half of the EPL
minutes. Fulham and Cardiff signed 7 players each with low participation and going to
relegation anyway. And just 14 (30%) continued the following season
 Chelsea (34,6mio€) and ManCity (32,3) top investment table following signings of
Cuadrado and Bony respectively. Both Signings joint historical top 10. 13 teams (vs 5
at La Liga) spent money in transfer fees. Arsenal’s Gabriel (15mio€), Southampton’s
Bertrand (12,8) and Leicester’s Kramaric (9) complete top 5 mot expensive signings
CONCLUSIONS STR 2015- WINTER (3 OF 4)
66

67.  Chelsea is the driving force of winter transfer window in the last 6 years, monopolizing
both total expenditure (216mio€) and sales (130). This winter it spent 35mio€ and sold
for 48mio€. Up to 8 EPL teams cashed-in from players sales. Swansea only
reinvested 1/3 of money collected from Bony sale to ManCity
 Premier League sides sold players for 132mio€ in winter transfer window, and as a
result investment in winter was down to 30mio€ (vs 35 last year)
 A total of 135 players w6ere released by Premier League sides in January, of which
87 (64%) were on loan. As an average, each team released 7 players
 Crystal Palace was the most active signing team by bringing a total of 7 players,
followed by Swansea with 4. In terms of player exists, Chelsea (14), ManU (11) and
West Ham (10) conducted massive number of loans. Liverpool and Newcastle were
the only sides not signing any new players
CONCLUSIONS STR 2015- WINTER (4 OF 4)
67

68.  Only 39% of players (57 out of 144) that joined Premier League last summer have
played more than half of the minutes. West Ham, Arsenal, Newcastle and
Southampton, the sides using more intensively the new signings. On the other end:
M.United, Tottenham and Burnley
 A.Sánchez and Lukaku have become the most profitable players from top 10 most
expensive of last summer. James and D.Costa also among most profitable. On the
opposite side, A.Herrera and Shaw. Di María, the most expensive player ever in
P.League, has participated in only 50% of the minutes
 Fàbregas, A.Sánchez, Lukaku and D.Costa, being the most profitable signings from
top 10 most expensive of last summer. M.United signings, among least profitable
signings
 For 2nd year in a row, John Terry is one of the 8 field players that played all
minutes at Premier League so far. Elmohamady, the only non defender of the top
10
SUMMARY: ON GOING SEASON REVIEW
68

69.  Chelsea, is the team with the most stable line-up: 10 of its players have
participated in more than 70% of the minutes. ManU and Tottenham with only 4 are
the top teams with the highest rotation of players
 M.United is the team that has fielded most different players so far (32). On the
other end, Chelsea only fielded 20 different players. For 2nd year in a row ManU
(12) is still the side fielding the largest number of home grown players. On the
opposite side, Hull City, Burnley, Stoke and QPR are the Premier League teams not
having fielded any home grown player
 Having used 14 home grown players, O.Lyon finds itself in the first position ahead
of FC Barcelona (13), which was on top for the past 5 years. M.United completes
the podium with 12. Real Madrid out of the Top 3, going from 8 to 6 home grown
players used
SUMMARY: ON GOING SEASON REVIEW
69

70. SOCCEREX TRANSFER REVIEW 2015- WINTER WINDOW
70
1. Technical sheet
2. Winter transfer window overview
3. English Premier League on going
season review
4. Conclusions
5. Annexes

71. 1. Tables
2. About Prime Time Sport
SOCCEREX TRANSFER REVIEW 2015- WINTER WINDOW
71

72. LIST OF HOME GROWN PLAYERS BY TEAM
72
Club Home grown players
Evans, Blackett, Rafael, Januzaj, Mcnair, Wilson
Terry, Aké, Blackman
Szczesny, Damián Martínez, Gibbs, Wilshere, Gnabry, Coquelin
Boyata
Gerrard, Sterling, Flanagan, Lambert
Twonsed, Bentaleb, Kane, Mason
Baker, Clark, Grealish, Agbonlahor, Weimann
Barkley, Osman, Hibbert
Moore, Schlupp, King

73. LIST OF HOME GROWN PLAYERS BY TEAM
73
Club Home grown players
-
Williams, Zaha
Krul,Taylor, Dummett, Ameobi, Aarons
Ward-Prowse, Gallagher, Targett, Sinclair
Corrnell
Tomkins, Noble
-
-
Berahino
-

74. 1. Tables
2. About Prime Time Sport
SOCCEREX TRANSFER REVIEW 2015- WINTER WINDOW
74

75. > Sponsors recruiting
> Media relationships
> Social networks
> Brand & positioning
development
> Player representation
> International player transfers
> Academies development
> Friendly games
PLAYER IMAGE RIGHTS FOOTBALL
CONTENT & CONFERENCESSTRATEGIC CONSULTANCY
> Club revenue development
> Sponsorship activation for brands
> PR & Communications
> Sponsor recruitment for brands
> Sports business newspaper
reports and articles
> Book Show Me the Money!
> Football Transfer Review report
> Conferences Esteve Calzada
PRIME TIME SPORT BUSINESS AREAS
75

76. CONTACT DETAILS
Esteve Calzada
Group CEO
esteve.calzada@primetimesport.com
blog: www.estevecalzada.com twitter: @estevecalzada
+34 669 84 24 46
+44 20 3590 7593
Bruno Batlle
General Director
bruno.batlle@primetimesport.com
+34 672 29 61 33
Aleix Piqué
Content & player services manager
aleix.pique@primetimesport.com
+34 652 44 31 59
Luiz Rocha
Prime Time Sport Brazil
luiz.rocha@primetimesport.com
+55 31 3247 6272
Marc Valls
Prime Time Sport UK
marc.valls@primetimesport.com
+44 7450 253 050
76