Soccerex Transfer Review 2016 winter edition Premier League

LaLiga, Madrid
February 4th 2016

2
1. Technical sheet
2. Winter transfer window overview
3. EPL on going season review
4. Case study: Chinese Super League
5. European football table 2015/16
6. Conclusions
7. Annexes
SOCCEREX TRANSFER REVIEW 2016- WINTER WINDOW

3
Soccerex Transfer Review by Prime Time Sport provides
since 2009 (originally established as Football Transfer
Review) relevant data and insightful and independent
analysis on the variables that influence squad designs and
player transfers at main European Clubs
• 2 releases published every year, related to Summer and Winter
transfer windows
• The objective is to combine the available data in a way that helps to
come-up with insightful analysis, rather than the publication of the
information itself
• Addressed to both football industry professionals and those that
follow it with special interest
ABOUT SOCCEREX TRANSFER REVIEW

4
• Data included refer to main divisions of top 5 European leagues ( La Liga, Premier League,
Lega Calcio, Bundesliga and Ligue 1)
• Transfer data only include fix amounts.
• Year to year comparisons refer to winter market only, unless otherwise indicated
• Includes transfers that took place until February 1st 2016
• Transfer figures are gross of commissions or revenue share with other stake holders
• Sign-up means new player arrivals (not total number of registered players) and Exits players
leaving the team (even if on loan)
• “Top European teams”: fix group of teams that according to Prime Time Sport are the most
important in Europe (FC Barcelona, Real Madrid, Manchester United, Manchester City,
Chelsea, Arsenal, PSG, AC Milan, Inter Milan, Juventus y Bayern Munich).
• On going season review and European Football Table have been produced mainly with 1st half
of the season at top 5 European leagues (except where otherwise indicated)
• Sales of players (or stakes of economics rights) to investment funds are not considered by the
report
• Matchday 16 is not considered for FC Barcelona and Sporting (17/02/2016)
• Director: Esteve Calzada
• Head of content: Bruno Batlle
• Coordinator: Aleix Piqué
• Analyst: Pere Hernández
• Event host: LaLiga
TECHNICAL SHEET

5
1. Technical sheet
6. Conclusions
7. Annexes

1. Review Top 5 European leagues
2. English Premier League
WINTER 2016 TRANSFER WINDOW TOP 5 EUROPEAN LEAGUES
6

 Improved economy across the board due to increased revenues and more strict financial
control
 Irruption of Chinese Super League with strong sides finance wise and high players
purchasing capability. Other investments from China include acquisition of shares at
European clubs (Manchester City, Espanyol)
 Winter transfers activity follows a summer window which showed highest investments
ever in Premier League (1,169mio€), La Liga (518) and Bundesliga (393) to a 3bio€
record combined investment at top 5 European leagues
 Significant increase of TV revenues in Spain, as a result of both new centralised sales
system and higher sales
 Great Britain pound exchange rate continues strong vs Euro
BACKGROUND
7

328
112
491
271
303 290
389
427
2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16
Mio€
TOTAL INVESTMENT WINTER SIGNINGS- TOP 5 EUROPEAN LEAGUES
8
+10%
Winter transfers total investment in top 5 European Leagues grew 10%
to 427mio€, the second highest amount in history

WINTER TRANSFER VS SUMMER- TOTAL EUROPE
9
Winter transfer window continues to be a complement to investment taking place in the summer.
This January it only represented 14% of amount spent in summer (vs 17% last season)
1.713
1.855
1.322
1.723
1.544
2.162 2.238
2963
328
112
491
271 303 290 389 427
2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16
Summer
Winter
Mio€

COMBINED SIGNINGS INVESTMENT SUMMER + WINTER TOP 5 EUROPEAN LEAGUES
10
Combined investment of summer and winter transfer windows in top 5 European
leagues was almost 3,4bio€, up 29% vs last season and again record high ever
2.041 1.967
1.813
1.994
1.847
2.452
2.627
3.389
2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16
+29%Mio€

WINTER WINDOW EXPENDITURE BY LEAGUE
11
Premier League was again the dominant force in Europe, investing 43%
more than all other leagues together. SerieA invested 78mio€, followed by
Bundesliga (39mio€, -47%), Ligue1 (32mio€, =) and LaLiga (27m€, -54%)
146
91
33
21 12
150
42 33
53
12
162
62
74
32
59
251
78
39 32 27
2012/13 2013/14 2014/15 2015/16
+55%
+26%
0% -54%-47%
Mio€

COMBINED SIGNINGS INVESTMENT SUMMER + WINTER TOP 5 EUROPEAN LEAGUES
12
Combined season investment by Premier League clubs was again the
highest ever, in excess of 1,4bio€ (+19%). SerieA reached 657mio€,
followed by LaLiga (545), Bundesliga (432) and Ligue1 (335)
763
426
140
271 247
881
444 400
291
428
1.190
364
559
348
166
1.420
657
545
432
335
2012/13 2013/14 2014/15 2015/16
Mio€ +19%
+80%
-2%
+24%
+101%

% of total summer + winter
16%
21% 20%
25%
16%
24%
32% 36%
51%
63%
CONCENTRATION OF INVESTMENT BY TOP SPENDING TEAMS 2015/16
13
TOP 4
TOP 2
40%
53%
56%
76%
79%
Premier League has the smallest concentration as top 2 teams (ManCity and ManU) account for just
24% of total and top 4 for 40% (+Arsenal and Chelsea). On the opposite side, Ligue1 is most
polarized tournament (PSG and Monaco monopolize 63% of investment)

2ND DIVISION EXPENDITURE– TOP 5 EUROPEAN LEAGUES
14
39
2 1 1 0
Mio€
England dominance gets replicated when analyzing second division expenditure by country.
Championship sides invested 39m€, 10 times more than Bundesliga B,
Serie B, Liga Adelante and Ligue 2 together, that invested 4m€.

58
20 21
60
21
115
35
11
24
11
132
67
34
10 14
90 86
67
45 43
2012/13 2013/14 2014/15 2015/16
WINTER WINDOW PLAYER SALES-TOP 5 EUROPEAN LEAGUES
15
Premier League player sales were down 32% to 90mio€, almost same amount
as SerieA. Atlético last minute Jackson sales takes LaLiga to 67mio€, double vs last year
Mio€
+28%
-32%
+97%
+450% +307%

9 12
20
-39
-8
35
23
7
29
1
30
60
-5
23 25
154
-4 -8 -13
-40
2012/13 2013/14 2014/15 2015/16
WINTER WINDOW NET SPENDING-TOP 5 EUROPEAN LEAGUES
16
Mio€
Premier League net investment of 154mio€ is a record high while rest of the leagues
follow a different trend with negative net investment records. LaLiga leads the negative
investment (40mio€) after Jackson’s sale

TOP 10 CLUBS WITH HIGHEST INVESTMENT IN EUROPE
17
Watford spent more than any other team in Europe. 7 of the top 10 teams in spending play
in the Premier League (none in the top 8), including all 3 teams promoted this season
43
38
33
24 23 23 22
19
13 12
Watford Newcastle Norwich Stoke AS Roma Bournemouth Everton Sunderland AS Monaco Sassuolo
Mio€

TOP EUROPEAN TEAMS INVESTMENT RANKING
18
Only 3 top teams (Arsenal, Juventus and Chelsea) made any investment in January. Bayern
and FC Barcelona did not spent any cash on transfer fees for 5th consecutive winter transfer
window
53
45
25
1718
5
35
32
20
66 6 4,6
2013/14 2014/15 2015/16
Mio€

Season Players Cost
(mio€)
League
Position
2005-06
- -
1º
2006-07
- -
1º
2007-08 J.M Pinto 0,4 2º
(-7 points)
2008-09
- -
1º
2009-10 - - 1º
2010-11 Afellay 3 1º
2011-12 - -
2º
(-5 points)
2012-13 - - 1º
2013-14 - - 1º
2014-15 - - 2º (-1 point)
2015-16 - - 2º
Season Players Cost
(mio€)
League
Position
2005-06
Cicinho 5 3º
(-12 points)Cassano 5,5
2006-07
F.Gago 20
2º
(-1 point)
G.Higuaín 10
Marcelo 6
2007-08 - - 1º
2008-09
Huntelaar 20
3º
(-12 points)L.Diarra 20
Faubert Loan
2009-10 - - 2º
(-5 points)
2010-11 Adebayor Loan
2º
(-7 points)
2011-12 - - 1º
2012-13 Diego López 3,5
3º (-18
points)
2013-14 - - 3º (- 3 points)
2014-15
Lucas Silva
Ödegaard
Marco Asensio
13
2,8
3,9
1º
2015-16 - - 3º (-2 points)
BARÇA VS REAL MADRID WINTER SIGNINGS TRACK RECORD
19
FC Barcelona has only used winter market in 2 of the last 11 windows.
Real Madrid uses winter window more often (6 of 11)

TOP 10 TEAMS IN PLAYER SALES VALUE
20
42
28
24
21
19 18 18
16 16 16
At.Madrid Chelsea Porto AS Roma B.Dormund Lokomotiv
Moscú
Girondins Tottenham Swansea Inter
Mio€
Atlético reaches the 1st position in the ranking following Jackson move to China. Chelsea is
again in the top 2 of winter window, topping sales tables for 3nd year in a row. Porto’s sale of
Imbula to Stoke gets it in 3rd position in Europe

RANKING TOP EUROPEAN TEAMS IN PLAYER SALES
21
Chelsea is the top club with highest sales activity for 3rd consecutive year,
followed at distance by Inter Milan. Virtually no activity recorded in most top clubs
62
5
48
5
6
12
1 1
28
15,5
1,5 1
2013/14 2014/15 2015/16
Mio€

24,3
17,9
16,0 16,0 15,7
13,3
12,0 11,9 11,8 11,0
Imbula Niasse Shelvey Gerson Townsend Afobe Klose Rhodes Khazri Naismith
TOP 10 MOST EXPENSIVE WINTER SIGNINGS 2014/15
22
Imbula’s signing by Stoke for 24mio€ is the most expensive in Europe, followed by Everton’s Niasse
(18m€). Both signings took place on deadline day. 9 out of 10 most expensve signings took place in
England, including Rhodes by Championship club Middlesbrough
Mio€

TOP 10 MOST EXPENSIVE WINTER SIGNINGS OVER THE LAST 6 YEARS
23
58,5
45,0
41,0
37,0
35,0 34,6
32,3 32,0
30,0
26,5
Torres Mata Carroll Dzeko Willian Cuadrado Bony Schürrle David Luiz Luis Suárez
No signings of this winter transfer window have joined historical top 10 of most expensive transfers,
which is still topped by Fernando Torres move to Chelsea for 58,5mio€ in 2011.
7 out of 10 most expensive winter signings ever, conducted by Premier League sides
2010-11
2011-12
2012-13
2013-14
2014-15
2015-16
Mio€

CLUB INVESTMENT RANKING 2015/16 (SUMMER + WINTER)
24
Manchester City was the side with highest combined investment (summer + winter) of
season 2015/16 with 200mio€, followed by city rivals ManU (139) and Atletico (139).
None of them spending in winter.
200,0
139,7 139,5 125,3 111,9 116,1 108,4
69,6
99,0 82,3
6,0
7,0
37,7 12,5
Winter
Summer200,0
139,7 139,5
131,3 118,9
116,1
108,4 107,3
99,0 94,8
Mio€

THE TRANSFERS THAT DID NOT TAKE PLACE
25
Player Team Market Value
Romelu Lukaku FC Everton 50 Mio€
John Stones FC Everton 40 Mio€
Sadio Mané FC Southampton 20 Mio€
Jamie Vardy Leicester City 25 Mio€
Nolito Celta de Vigo 20 Mio€
Saido Berahino West Bromwich Albion 20 Mio€
Iñaki Williams Athletic Club 20 Mio€
Riyad Mahrez Leicester City 20 Mio€
Lucas Pérez Deportivo de la Coruña 8 Mio€
Felipe Caicedo RCD Espanyol 8 Mio€
Revenues growth and debt reduction in both Premier League and LaLiga resulted in increase capacity
for modest teams to retain talented players that normally would have been sold to powerhouse teams

1. Review Top 5 leagues
2. Premier League
WINTER 2016 TRANSFER WINDOW TOP 5 EUROPEAN LEAGUES
26

Mio€
EPL WINTER PLAYER SIGNINGS INVESTMENT TRACK RECORD
27
111
95
202
187
29
268
82
146 150
162
251
05/06 06/07 07/08 08/09 09/10 10/11 11/12 12/13 13/14 14/15 15/16
Winter transfers total investment in EPL grew a whopping
55% to 251mio€, the second highest amount in history
+55%

Mio€
Total investment of Premier League teams during season 2015/16 was up another 19% to 1,4bio€,
the highest amount in history, ahead of even more lucrative TV deals from season 2016/17
COMBINED SIGNINGS INVESTMENT SUMMER + WINTER - PREMIER LEAGUE
28
+19%
757
539
703
635
763
881
1.190
1.420
2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16

PARTICIPATION OF PLAYERS SIGNED IN WINTER 2014/15
29
1
2
1 1 1 1
2
1 1 1
6
2
3
2 2
2
1
2
1
2
1
2
1
>50%minutes* <50%minutes*
Nº of players
22
7
111
4
222
3
222
33
*Minutes played since match day 20 at season 2014/15
27 out of 39 players (69%) signed last winter played more than half of EPL minutes, which
significantly improves last year’s 34%. Crystal Palace was the most active and players
brought in had a decisive contribution on pitch performance (6 out of 7 played regularly)

CONTINUITY IN 2015/16 OF PLAYERS SIGNED IN WINTER 2014/15
30
4
3
1
3
1
2
1 1 1
2
1 1 1
3
1
2 2
2 2
1 1 1 1
1
No Yes
Nº of players
22
7
111
4
222
3
222
33
As much as 17 out of 39 players (44%) signed last
winter did not stay at their teams for the new season

Mio€
2,0
7,3
52,8
8,9
45,0
9,0
12,8
18,0
12,8
3,9
34,6
32,3
15,5
6,6 6,4
4,2
2,6
42,8
37,7
32,8
24,3 22,9 21,9
19,3
12,0
9,5
7,0 6,0 5,2 4,8 4,6
2013/14 2014/15 2015/16
PREMIER LEAGUE INVESTMENT IN SIGNINGS BY TEAM
31
Watford was the most active EPL team by spending 42m€ in new players (although some where sent
on loan to sister teams). Modest teams top the table, including the 3 promoted teams on top 5
positions in an attempt to avoid relegation and cash-in on EPL TV revenues windfall next season

Mio€
TOP 10 SIGNINGS PREMIER LEAGUE WINTER 2016
32
24,3
17,9
16,0 15,7
13,3
12,0 11,8 11,0 10,6 10,6
Imbula Niasse Shelvey Townsend Afobe Klose Khazri Naismith Doucouré Peñaranda
Stoke’s 24m€ signing Imbula was most expensive signing of the EPL (and Europe), followed by
Everton’s Niasse (both on deadline day). All top 10 signings were conducted by bottom 12 teams
and most are young talent bets after little availability of experienced and high quality players

Mio€
TOP 10 MOST EXPENSIVE WINTER SIGNINGS EVER – PREMIER LEAGUE
33
58,5
45,0
41,0
37,0
34,6
32,3
30,0
26,5 25,0 24,3
F.Torres Mata Carroll Dzeko Cuadrado Bony David Luiz Luis Suarez Matic Imbula
Stoke’s Imbula record high signing becomes 10th most
expensive in winter transfer window history

Mio€
*Summer window not included
ACCUMULATED 7 YEAR SPENDING OF TEAMS- PREMIER LEAGUE
34
220,1
100,8
84,2
61,8
47,3 46,4 45,1 42,8 39,6 38,8
Chelsea Liverpool Newcastle M.United M.City Sunderland Aston Villa Watford Norwich City Arsenal
Chelsea is the driving force of winter transfer window in the last 7 years,
monopolizing both total expenditure (220mio€) and sales (158)

Mio€
28,5
150,1
62,1 57,8
115,1
132,2
96,9
2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16
PLAYERS SALES VALUE PREMIER LEAGUE
35
Premier League sides sold players for just 97mio€ in winter transfer window, which resulted in
highest winter net investment in EPL history (154mio€)
-27%

Mio€
1
118
20
88
35 30
154
2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16
NET INVESTMENT PREMIER LEAGUE
36

Mio€
PLAYER SALES VALUE BY TEAM- PREMIER LEAGUE
37
62,0
7,9 7,8
0,4
25,0
8,5
47,8
32,3
6,6
7,4 6,4
12,0
7,3
4,0
1,1 1,0
28,0
16,0 16,0
11,0
9,4
7,9
5,5
2,0 0,7 0,3 0,1
2013/14
2014/15
2015/16
Up to 8 EPL teams cashed-in from player sales this winter. Chelsea topped the table after
selling Ramires to Chinese side for 28mio€. Swansea (Shelvey) and Tottenham (Townsend)
complete top 3 in player sales income this winter

Mio€
*Summer window not included
ACCUMULATED 7 YEAR PLAYER SALES- PREMIER LEAGUE
38
157,7
81,7 78,6
54,1
45,6
36,7 32,3 29,9
17,3 15,5
Chelsea Newcastle Liverpool Swansea City Tottenham M.City Sunderland Everton C.Palace M.United

NUMBER OF SIGN-UPS PREMIER LEAGUE
39
Nº of players
26
38 41
37 30 27
37
21
19 16
15
21
10
11
2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16
47
57 57
13
Signings 0€
52
12
Signings 0€
12
Signings 0€
9
Signings 0€
Loans
Signings
4
Signings 0€
51
8
Signings 0€
37
A total of 48 players were signed by Premier League sides in January,
of which 11 were on loan and an other 6 came on a free
48
6
Signings 0€

NUMBER OF PLAYER EXITS- PREMIER LEAGUE
40
Nº of players
31 35 36 44 51 48
34
86
116 108
112
83 87
91
2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16
117
151
144
156
Loans
Signings
134 135
A total of 125 players were released by Premier League sides in January,
of which 91 (73%) were on loan. As an average, each team released 6 players
125

NET SIGN-UPS VS EXITS- PREMIER LEAGUE
41
Nº of players
-5 3 5
-7
-21 -21
3
-65
-97 -92
-97 -62
-77
-80
-70
-94
2009/10 2010/11 2011/12
-87
2012/13
-104
Loans
Signings
2013/14
-83
2014/15
-98
Just like it happened at the other top European leagues, Premier League sides took
advantage of winter transfer window to reduce the number of players in their squads,
resulting in a total reduction of 77 players
-77
2015/16

Nº of players
SIGN-UPS BY TEAM- PREMIER LEAGUE
42
42
5
1
4
3
2
5
1
5
4
1 1
2
1
3
1 1
4
2 2
7
3
1 1
3
2
1 1
8
5 5 5
4
3 3 3
2 2 2 2
1 1 1 1
2013/14
2014/15
2015/16
Norwich was the most active team in signings by bringing 8 new players, followed by Sunderland,
Bournemouth and Watford (5 each). Manchester sides, Spurs and Aston Villa were
the only sides not signing any players. In terms of player exists, Chelsea (10),
and Manchester sides (9 each) conducted massive number of loans

Nº of players
PLAYER EXITS BY TEAM- PREMIER LEAGUE
43
13
12
6
10
7
4
7
5 5
2
12
8
6
5
7
4
14
11
9
8
5
10
8
9
7
5
9 9
2
8
7
6
2
10
9 9 9
8 8 8
7 7 7
6 6 6
5
4 4
3 3 3 3
2013/14
2014/15
2015/16

Nº of players
-1 -1 -1
-2 -2 -2
-3 -3 -3 -3
-4 -4
-5 -5
-6
-7 -7
-9 -9
NET SIGN-UPS VS EXITS BY TEAM- PREMIER LEAGUE
44

45
1. Technical sheet
6. Conclusions
7. Annexes

%Players*
* % players signed or on loan in summer 2015-16 that played more than 50% of minutes until match day 22
RANKING USAGE OF NEW PLAYERS 2015/16
46
100%
78%
71%
67%
60% 60%
57%
50% 50% 50%
40%
36%
33% 33% 33%
29%
25%
20%
13%
0%
0/6
1/5
1/1
4/6
3/5
4/7
3/6
4/11
2/6 2/6
2/7
1/4
1/8
7/9
5/7
3/5
4/8
1/3
3/6
2/5
44% of players (53 out of 121) that joined Premier League last summer have played
more than half of the minutes. Arsenal, Aston Villa and M.United are the sides using
more intensively the new signings. On the other end: Swansea and Bournemouth.

PARTICIPATION OF TOP 10 EUROPEAN SIGNINGS 2015/16- EUROPE
Only top 10 most expensive players. Minutes played until match day 19
47
%Minutes
85%
76%
71% 70% 67% 64% 63% 61%
48%
32%
A.Vidal Sterling De Bruyne Martial Otamendi Draxler Di María Benteke Firmino Kovacic
A. Vidal has become the most profitable player from top 10 most expensive of last summer. Sterling,
De Bruyne and Martial also among most profitable. On the opposite side, Firmino and Kovacic, have
participated in less than 50% of the minutes

Only top 10 most expensive players. Minutes played until match day 19
PARTICIPATION OF TOP 10 PREMIER LEAGUE SIGNINGS 2015-16
48
76%
71% 70% 69% 67%
61% 60%
56%
48%
28%
Sterling De Bruyne Martial Pedro Otamendi Benteke Schneiderlin Depay Firmino Son
%Minutes
Sterling, De Bruyne and Martial, are most profitable signings from top 10 most expensive
of last summer. On the opposite side, Firmino and Son, have participated in less than 50%
of the minutes

% minutes played*
* % minutes played until match day 22 of Premier League 2015/16
RANKING FIELD PLAYERS WITH HIGHEST PARTICIPATION
49
100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Morgan Vertonghen Alderweireld Clyne Barry Dawson Surman Deeney Williams Mbemba

Nº. of key players*
* Fix players: have played more than 70% of minutes until match day 22 of Premier League 2015/16
RANKING TEAMS WITH HIGHEST NUMBER OF FIX PLAYERS*
50
9 9 9
8 8 8 8 8
7 7 7 7
6 6 6 6 6
5
4 4
Chelsea, Tottenham and WBA are the teams with the most stable line-up: 9 of its players
have participated in more than 70% of the minutes. Sunderland and Aston Villa, with only
4, are the teams with the highest rotation of players

Nº. of players*
NUMBER OF PLAYERS* FIELDED BY TEAM
51
* Players that participated with at least 1 minute until match day 22 of Premier League 2015/16
28 28 27 26 26 25 25 25 25 24 23 23 23 23 23 23 22 22 21 21
M.United is the team that has fielded most different players for second year in a row (28).
On the other end, WBA and Arsenal only fielded 21 different players

Nº. of players*
* Home grown players that participated with at least 1 minute unitl match day 22 of Premier League 2015/16
PARTICIPATION OF HOME GROWN PLAYERS BY TEAM
52
7 7
4 4
3 3 3 3 3 3 3
2
1 1 1 1
0 0 0 0
For 3rd year in a row ManU (7) is still the side fielding the largest number of home grown
players. On the opposite side, Stoke, Watford, Bournemouth and
Swansea have not fielded any home grown players

53
1. Technical sheet
6. Conclusions
7. Annexes

13 23 20 26
62
32 40
70
116
202
2011/12 2012/13 2013/14 2014/15 2015/16
Winter
Mio€
INVESTMENT CHINESE SUPER LEAGUE SIDES
54
Summer
Chinese Super League has broken into European football with highest investment ever on players
from top leagues. Chinese sides invested 202mio€ so far and winter transfer window is still open until
the end of February

Mio€
TOP 10 SIGNINGS CHINESE SUPER LEAGUE WINTER 2016
55
42,0
28,0
18,5 18,0
13,0
11,1 9,8 9,2 8,5 8,4
Jackson M. Ramires Elkeson Gervinho Guarin Jinhao Bi Lu Zhang Ke Sun Gil Ning Jiang
*Data collected until 03/02/2016

Years
*Summer window included
56
1,22 1,21
0,88
2012/13 2013/14 2014/15
NEW SIGNING AVGE DURATION IN CHINESE SUPER LEAGUE
The average stay of players arriving in the Chinese league is less than one year, which
confirms the difficulty for players to adapt to different culture and light competitive level

Mio€
57
250
202
78
39 32 27
WINTER WINDOW EXPENDITURE BY LEAGUE
Chinese Super League has outspent 4 of 5 top European leagues
and was only 20% less than Premier League

58
1. Technical sheet
6. Conclusions
7. Annexes

% of points
59Table after completion of 1st half of each domestic league
59
76,47%
85,97%
80,70%
71,93% 73,10%
69,93%
77,49%
70,18% 73,10%
69,01%
75,82% 75,05%
69,59%
66,67% 66,67%
2013/14
2014/15
2015/16
Ligue 1 and Premier League are the most competitive leagues during season 2015/16
(top 3 teams have collected 67% of the points in average).
On the opposite side, Bundesliga top 3 teams have collected 76% of the points
AVERAGE % OF POINTS TOP 3 POSITION TABLE

Table after completion of 1st half of each domestic league
Average goals
favor
Total Avge
GfPt Played W D L Gf Ga
1 B. Dortmund 38 17 12 2 3 47 23 2,76
2 R.Madrid 40 19 12 4 3 52 18 2,74
3 B. Munich 46 17 15 1 1 46 8 2,71
4 PSG 51 19 16 3 0 48 9 2,53
5 FC Barcelona 42 18 13 3 2 44 15 2,44
6 Napoli 41 19 12 5 2 38 15 2,00
7 Borussia M. 29 17 9 2 6 34 30 2,00
8 M.City 36 19 11 3 5 37 20 1,95
9 Fiorentina 38 19 12 2 5 37 19 1,95
10 Leicester 39 19 11 6 2 37 25 1,95
AVERAGE GOALS SCORED: TOP 10
60

Table after completion of 1st half of each domestic league
Goal
profitability
Total Goal
profPt Played W D L Gf Ga
1 Angers 31 19 8 7 4 17 11 1,82
2 Ingolstadt 20 17 5 5 7 11 18 1,82
3 Nantes 24 19 6 6 7 14 17 1,71
4 Málaga 24 19 6 6 7 14 15 1,71
5 At.Madrid 44 19 14 2 3 27 8 1,63
6 Inter 39 19 12 3 4 24 12 1,63
7 Lille 24 19 5 9 5 15 13 1,60
8 Betis 20 19 5 5 9 13 28 1,54
9 Villarreal 39 19 12 3 4 26 16 1,50
10 Stoke City 29 19 8 5 6 20 19 1,45
GOAL PROFITABILITY: TOP 10
61

Goals / game
2,86 2,83
2,49
2,61 2,55
2,90 2,82 2,74
2,85
2,58
3,20
2,68 2,76
2,91
2,41
2,82
2,59 2,61 2,56
2,43
2,82
2,6 2,54 2,54
2,36
2011/12 2012/13 2013/14 2014/15 2015/16
62
Average after completion of 1st half of each league
AVERAGE GOALS PER GAME BY LEAGUE

Goals scored during 1st half of each domestic league
Minutes x goal
TOP 10 PLAYERS BY GOAL EFFICACY
63
73,1 74,8
82,6
87,4 89,0 93,0 93,4 94,3 95,7 96,4
Benzema Ibrahimovic Aubameyang Lewandowski Higuaín Bale Müller Chicharito Neymar Agirretxe

Team
Summer
Investment
(Mio€)
2014/15 2015/16
League
position
% points
League
position
% points
M.City 200 2 75,44 3 63,16
M.United 140 3 63,16 6 52,63
Liverpool 112 8 49,12 7 52,63
Chelsea 82 1 80,70 14 35,09
Tottenham 72 6 54,39 4 61,40
Newcastle 70 10 45,61 18 21,05
Aston Villa 66 13 36,84 20 14,04
Southampton 50 4 57,89 12 42,11
West Ham 47 7 54,39 8 50,88
Watford 47 Championship Championship 9 50,88
Performance during 1st half of Premier League
SPORTING RESULTS TREND PREMIER TEAMS WITH HIGHEST EXPENDITURE IN SUMMER 2015/16
64

65
1. Technical sheet
6. Conclusions
7. Annexes

 Winter transfers total investment in top 5 European Leagues grew 10% to
427mio€, the second highest amount in history
 Combined investment of summer and winter transfer windows in top 5 European
leagues was almost 3,4bio€, up 29% vs last season and again record high ever
 Premier League was again the dominant force in Europe, investing 43% more
than all other leagues together. SerieA invested 78mio€, followed by Bundesliga
(39mio€, -47%), Ligue1 (32mio€, =) and LaLiga (27m€, -54%)
 Combined season investment by Premier League clubs was again the highest
ever, in excess of 1,4bio€ (+19%). SerieA reached 657mio€, followed by LaLiga
(545), Bundesliga (432) and Ligue1 (335)
 Premier League player sales were down 32% to 90mio€, almost same amount as
Serie A. Atlético last minute Jackson sales takes LaLiga to 67mio€, double vs last year.
Premier League net investment of 143mio€ is a record high, more than doubling
LaLiga spending and eclipsing amounts of any other leagues
CONCLUSIONS STR 2016- WINTER (1 OF 4)
66

 Watford spent more than any other team in Europe. 7 of the top 10 teams in spending
play in the Premier League (none in the top 8), including all 3 teams promoted this
season
 Only 3 top teams (Arsenal, Juventus and Chelsea) made any investment in January.
Bayern and FC Barcelona did not spent any cash on transfer fees for 5th consecutive
winter transfer window
 Atlético reaches 1st position of European ranking after selling Jackson Martínez to
Guangzhou. Chelsea is again in the top 2 in January, topping sales tables for 3nd year in
a row. Porto’s sale of Imbula to Stoke gets it in 3rd position in Europe
 Chelsea is the top club with highest sales activity for 3rd consecutive year, followed at
distance by Inter Milan. Virtually no activity recorded in most top clubs
 Imbula’s signing by Stoke for 24mio€ is the most expensive in Europe, followed by
Everton’s Niasse (18m€). Both signings took place on deadline day. 9 out of 10 most
expensve signings took place in England, including Rhodes by Championship club
Middlesbrough
67

 Manchester City was the side with highest combined investment (summer + winter) of
season 2015/16 with 200mio€, followed by city rivals ManU (139) and Atletico (139). None
of them spent any money in January
 Winter transfers total investment in EPL grew a whopping 55% to 251mio€, the second
highest amount in history. Total investment of Premier League teams during season
2015/16 (summer + winter) was up another 19% to 1,4bio€, the highest amount in history,
ahead of even more lucrative TV deals from season 2016/17
 27 out of 39 players (69%) signed last winter played more than half of EPL minutes, which
significantly improves last year’s 34%. Crystal Palace was the most active and players
brought in had a decisive contribution on pitch performance (6 out of 7 played regularly).
As much as 17 out of 39 players (44%) signed last winter did not stay at their teams for the
new season
 Watford was the most active EPL team by spending 42m€ in new players (although some
where sent on loan to sister teams). Modest teams top the table, including the 3 promoted
teams on top 5 positions in an attempt to avoid relegation and cash-in on EPL TV
revenues windfall next season
68

 Stoke’s 24m€ signing Imbula was most expensive signing of the EPL (and Europe),
followed by Everton’s Niasse (both on deadline day). All top 10 signings were conducted
by bottom 12 teams and most are young talent bets after little availability of experienced
and high quality players. Stoke’s Imbula record high signing becomes 10th most expensive
in winter transfer window history
 Chelsea is the driving force of winter transfer window in the last 7 years, monopolizing
both total expenditure (220mio€) and sales (158)
 Premier League sides sold players for just 97mio€ in winter transfer window, which
resulted in highest winter net investment in EPL history (154mio€)
 Up to 8 EPL teams cashed-in from player sales this winter. Chelsea topped the table after
selling Ramires to Chinese side for 28mio€. Swansea (Shelvey) and Tottenham
(Townsend) complete top 3 in player sales income this winter
 Norwich was the most active team in signings by bringing 8 new players, followed by
Sunderland, Bournemouth and Watford (5 each). Manchester sides, Spurs and Aston Villa
were the only sides not signing any players. In terms of player exists, Chelsea (10), and
Manchester sides (9 each) conducted massive number of loans
69

 44% of players (53 out of 121) that joined Premier League last summer have
played more than half of the minutes. Arsenal, Aston Villa and M.United are the
sides using more intensively the new signings. On the other end: Swansea and
Bournemouth.
 A. Vidal has become the most profitable player from top 10 most expensive of last
summer in Europe. Sterling, De Bruyne and Martial also among most profitable. On
the opposite side, Firmino and Kovacic, has participated in less than 50% of the
minutes
 Sterling, De Bruyne and Martial, being the most profitable signings from top 10
most expensive of last summer. On the opposite side, Firmino and Son, has
participated in less than 50% of the minutes
SUMMARY: ON GOING SEASON REVIEW (1 OF 2)
70

 Chelsea, Tottenham and WBA are the teams with the most stable line-up: 9 of its
players have participated in more than 70% of the minutes. Sunderland and Aston
Villa with only 4 are the teams with the highest rotation of players
 M.United is the team that has fielded most different players for second year in a
row (28). On the other end, WBA and Arsenal only fielded 21 different players
 For 3rd year in a row ManU (7) is still the side fielding the largest number of home
grown players. On the opposite side, Stoke, Watford, Bournemouth and Swansea
are the Premier League teams not having fielded any home grown player
SUMMARY: ON GOING SEASON REVIEW (2 OF 2)
71

72
1. Technical sheet
6. Conclusions
7. Annexes

1. Tables
2. About Prime Time Sport
73

LIST OF HOME GROWN PLAYERS BY TEAM
74
Club Home grown players
Sam Johstone, Patrick Mcnair, Andreas Pereira, Jesse Lingard, James Wilson
Jamal Blackman, John Terry, Ruben Loftus-Cheek, Bertrand Traoré
Kieran Gibbs, Francis Coquelin, Jack Wilshere, Héctor Bellerín
Kelechi Iheanacho
Jon Flanagan, Jordan Rossiter, Jordon Ibe
Nabil Bentaleb, Ryan Mason, Tom Carroll, Alex Pritcahrd, Andros Townsend, Harry
Kane
Ciaran Clark, Gary Gardner, Jack Grealish, Gabriel Agbonlahor
Tyias Browning, Tonny Hibbert, Ross Barkley, Leon Osman, Conor Mcaleny
Jeffrey Schlupp, Andy King
-

LIST OF HOME GROWN PLAYERS BY TEAM
75
Club Home grown players
-
Williams, Zaha
Tim Krul, Steven Taylor, Paul Dummet, Rolando Aarons
Matt Targett, James Ward-Prowse, Harrison Reed, Lloyd Isgrove
Daniel Alfei
James Tomkins, Reece Oxford, Mark Noble
Daniel Bachmann, Andy Wilkinson
Tom Hoban, Lloyd Doyley
Jack Rose, Saido Berahino
Declan Ruud, Harry Toffolo, Josh Murphy

1. Tables
2. About Prime Time Sport
76

PRIME TIME SPORT BUSINESS AREAS
• Sponsors recruiting
• Media relationships
• Social networks
• Brand positioning &
development
• Player representation
• International player transfers
• Academies development
• Friendly games
• Consultancy PLAYER
IMAGE RIGHTS
FOOTBALL
CONTENT &
CONSULTANCY E-SPORTS
• YouTubers representation
• Off-line & online events
• Bespoke projects for brands
• Sponsors recruiting
• Sponsors activation
• Strategic consultancy
• Articles & media appearances
• Book Show Me the Money!
• Soccerex Transfer Review
CORPORATE
FINANCE
• M&A projects
• Investment in football clubs
• Secured lending
• Valuation of squads
7
7

CONTACT DETAILS
Esteve Calzada
Group CEO
esteve.calzada@primetimesport.com
blog: www.estevecalzada.com twitter: @estevecalzada
+34 669 84 24 46
+44 20 3590 7593
Bruno Batlle
General Manager
bruno.batlle@primetimesport.com
+34 672 29 61 33
Aleix Piqué
Content & player services manager
aleix.pique@primetimesport.com
+34 652 44 31 59
Luiz Rocha
Prime Time Sport Brazil
luiz.rocha@primetimesport.com
+55 31 3247 6272
Marc Valls
Prime Time Sport UK
marc.valls@primetimesport.com
+44 7450 253 050
78

Soccerex Transfer Review 2016 winter edition Premier League

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