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- 1. Group 6: case X STARBUCKS: GOING GLOBAL FAST
- 10. Good Starbucks Partners All Starbucks employees were called “partners” -Most hourly-wage employees o Generous policy of giving health insurance and stock options o High partner satisfaction rate (80% to 90%), well above the industry norm. o Lowest employee turnover rates in the industry (just 70%, compared with fast-food industry averages as high as 300%) o Lower managers turnover rates & encouraged promotion from within its own ranks Delivering on Service and good measuring service performance o Training: hard skills and soft skills o Treated as a valuable customer (75%), friendly staff (73%) and highest quality coffee (67%). o A variety of metrics, including monthly status reports and self-reported checklists. o “Customer Snapshot” measurement tool Less competition o A variety of small-scale specialty coffee chains (regionally concentrated). o independent specialty coffee shops & Donut and bagel chains
- 19. STARBUCKS’S CHALLENGES Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets
- 25. The controllable and uncontrollable elements that Starbucks has encountered in different markets
Notas del editor
- Green one is where has starbucks
- Pricing : Starbucks a cup of coffee seemed reasonably priced at 25 cents, and it is now priced at a dollar fifty, then it is very likely that customers will find that a dollar is a perfectly good price for that c Hear Music is the brand name of Starbucks ' retail music concept
- green tea Frappuccino in Taiwan and Japan. It's the largest-selling Frappuccino in those countries. We don't offer it anywhere else.
- habits. If Starbucks chooses to expand further into coffee for home consumption, it could find a new consumer base in baby boomers (the largest demographic, 26% of the population), who are more likely to drink their coffee at home but who are more price sensitive than "yuppies" (young urban professionals).k Teen coffeedrinkers are also important to Starbucks--many believe that this segment will be the main driver of domestic specialty coffee consumption in the next few
- Starbucks Turned off because: a lot of activist on gen X, really turn off by well known brand image and Kenny G music are really turn off.
- The primary obstacles to success in international marketing are a person’s self reference criterion (SRC) and an associated ethnocentrism. SRC is an unconscious reference to one’s own cultural values, experiences, and Knowledge as a basis for decisions. Closely connected is ethnocentrism, that is, the notion that one’s own culture or company knows best how to do things. Ethnocentrism is particularly a problem for American managers at the beginning of the 21st century because of America’s dominance in the World economy during the late 1990s. Ethnocentrism is generally a problem when managers from affluent countries work with managers and markets in less affluent countries. Both the SRC and ethnocentrism impede the ability to assess a foreign market in its true light. but in international marketing, relying on one’s SRC could produce an inadequately adapted marketing program that ends in failure.
- “ predatory real-estate strategy” = paying more than market-rate rents to keep competitors out of a location. Still, the company's strategy could backfire. Not only will neighborhood activists and local businesses increasingly resent the tactics, but customers could also grow annoyed over having fewer choices.( http://www.vizettes.com/perspectives/tc/korporate/starfux/starvebucks.htm ) Despite the current onslaught undertaken by Israel against the Palestinian people, Starbucks CEO Howard Schultz is fueling an already tense situation by using inciteful language to “legitimize” Israel’s actions. He has also called on “every Jew in America” to rise up and defend Israel at any cost. ( http://www.muslimtents.com/aminahsworld/boycott_starbucks.htm )