2. Aim of the study
To study the effectiveness of e –governance
services provided through Akshaya telecentres
from people’s perspective
3. Akshaya Project
ICT for development project
implemented in 2002 jointly by the Kerala IT
Mission and Department of Science and
Technology, with tie-ups with local bodies and
voluntary agencies.
aims to make Kerala the first completely e-literate
state in India.
4. The project involves 3,000 multipurpose
community technology centers called Akshaya
e-Kendras to train people to handle computers, data
entry, desk top publishing, internet browsing, real
estate, placement, etc.
Run by private entrepreneurs
piloted in Malappuram district
each e-Kendra, set up within 2-3 km of every
household
5. What do Akshaya do?
e-literacy
Citizen services
Educational programmes
E- krishi
entegramam
6. e-governance services
e-Payment
e-Filing
e-Ticketing
Service and Payroll Administrative Repository of Kerala
(SPARK)
Help Desk in Collectorate
e-Content on education
Rural e-Banking
Public Grievances redressal
Various initiatives to help the Govt. machinery
7. Objectives of the study
to find out the awareness of e-governance services
through Akshaya telecentres among the people
to assess the pattern of access and use of e-
governance services by them.
to identify the barriers faced by the people to avail
e-governance services.
8. Need for the study
Studies which focus on the effectiveness of ICT
for Development projects in the context of
development communication are limited
9. Scope of the study
An evaluation study of the Akshaya project from
it’s intended beneficiaries' perspective
It analyzes the awareness about e-governance
services among people and it’s usage by them.
The study may help in mid-way communicational
corrections as well as construction of more flexible
model
10. Research Methodology
Research design : Explanatory
Research approach: Qualitative and Quantitative
Sampling technique and method: Purposive
Sampling
Data collection technique: Survey and Interview
11. Awareness about the e governance
services provided by Akshaya telcentre
Awareness of users on available services
65
60 50
55
percentage
50
45
40
35 26 30
30 18
25
20
15 1 0 4 0 2 10
10
5 1 0 4
0
0
12. Purpose of Visit to the Akshaya
telcentre
Purposes of visit to Akshaya telecentres
60%
60% 50%
40% 30%
20%
20%
0%
To browse To e-mail
To avail Govt.Citizenship To learn computer
services
13. Usage of e governance services by the
users
Use of available services by Akshaya telecentre users
65
60
55 50
50
45
percentage
40
35
30
25
20
25
20 15
15
10 0 0 1 0 0 0
5 0 0 0 5
0
14. Barriers faced in availing e governance
services through Akshaya telcentres
Barriers faced Users Non users
Not aware about the 43 14
e governance
services
Akshaya telecentre 18 2
is far away from the
residence
Job constrains 14 1
Telcentre’s working 5 2
time is not suitable
Gender bias 0 1
Total 80 20
15. Conclusion
It is the people not the project who actually
brings up the development.
It is the active participation/usage of the people
which makes any program meaningful
People cannot be involved unless the wide process
of development is communicated to them in a
desirable and acceptable way
A planned communication strategy which
combines the possibilities of both interpersonal
channels and multi media channels to be explored
and implemented.
16. Before and after launching any ICT initiative, the
information needs of the community should be
thoroughly assessed and monitored.
The content and software of the programme should
be developed and modified time to time according to
the local needs of the intended beneficiaries.
Feedback system to be established for the successful,
sustainable and smooth functioning of the project.
