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Punit Agrawal
BusinessTechnology
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Chapter 3 Technology Adoption and Diffusion Technology Strategy for Managers and Entrepreneurs
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Learning Objectives
Distribution of Adopters ,[object Object]
The Normal Distribution of Adopters
Groups of Adopters Innovators: adopt new technology immediately Early adopters: follow the innovators Early majority: adopt new technology just before the average for the market Late majority: adopt after other customers have adopted the technology successfully Laggards: prefer to avoid adoption as long as possible
S-Curves of Adoption ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Adoption S-Curve
Crossing the Chasm ,[object Object],[object Object]
Crossing the Chasm
Identifying the Take-off Stage ,[object Object],[object Object]
How to Cross the Chasm ,[object Object],[object Object],[object Object]
Choosing the Customer ,[object Object],[object Object],[object Object]
Beachhead Strategy ,[object Object]
Demand Forecasts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Forecasting Demand ,[object Object],[object Object],[object Object]
Information Diffusion Models ,[object Object],[object Object]
How Not To Do It ,[object Object],[object Object],[object Object]
The Bass Model ,[object Object],[object Object],[object Object],[object Object]
Bass Model Limitations ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Delphi Technique ,[object Object],[object Object],[object Object],[object Object]
The Delphi Technique Major Weaknesses ,[object Object],[object Object],[object Object]
The Process for Using the Delphi Method
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Product Diffusion Models
The Importance of Complementary Technologies ,[object Object]
Substitution ,[object Object],[object Object],[object Object],[object Object]
Time to 90 Percent Substitution

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  • 1. Chapter 3 Technology Adoption and Diffusion Technology Strategy for Managers and Entrepreneurs
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  • 5. Groups of Adopters Innovators: adopt new technology immediately Early adopters: follow the innovators Early majority: adopt new technology just before the average for the market Late majority: adopt after other customers have adopted the technology successfully Laggards: prefer to avoid adoption as long as possible
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  • 22. The Process for Using the Delphi Method
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  • 26. Time to 90 Percent Substitution