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Low Cost eRecruitment:  Text Based, Social Media & Google Analytics Travis Merrigan Community Colleges of Spokane 2010 TYROOC Conference
Starting Assumptions ,[object Object],[object Object],[object Object]
Focus on the easy and cheap ,[object Object],[object Object],[object Object]
Email: Old people communication? ,[object Object],[object Object],[object Object],Text Communication
Write better emails ,[object Object],[object Object],[object Object],[object Object],Text Communication
Chat – too labor intensive? ,[object Object],[object Object],[object Object],Text Communication
Text – only opt in ,[object Object],[object Object],[object Object],Text Communication
Social Networking: Figure out a plan Social Networking
My take ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Networking
Use traditional media to push social media Social Networking
Most important web content* ,[object Object],[object Object],[object Object],[object Object],[object Object],*Noel-Levitz E-Expectations 2010 Improve your website
‘ Great if you can’ content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Improve your website
Improve your website ,[object Object],[object Object],[object Object],[object Object],Improve your website
Improve your website
Hit locations – TYROOC.org Improve your website
Focus on “new visitors” Improve your website
The mobile challenge Improve your website
Traffic sources Improve your website
Content Drilldown Improve your website
Site Overview – best feature Improve your website
Demote unpopular content  Improve your website
‘ Locations’ is working - 6.95% exit rate! Improve your website
‘ Outside Spokane’ working - 14% exit rate Improve your website
‘ In Spokane’ not working ,[object Object],[object Object],Improve your website
That’s all, folks

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