1. Powerpoint Templates
Green Tea Market

2. 1

3. ( 2555

5. -
“ ”
2544
1 “
” 1

6. •
•

7. •
•
LDL

13. ( )
( )
2553 7,000 25
2554 9,000 21
2555 13,000 ** 30**
**

14. . . 2555
4
42.4%
5
. . 2555
30%

15. 2

16. (
(
-

18. …
P : Price
PET 500
18
250
10
320
P : Promotion
• 555
• 7 –Eleven 40
500 2 25
P : Place
Traditional Trade
2
Packaging Communication
- Image - Packaging
- Graphic - Colour

19. P : Production
P : Price
420 16
250 10
P : Place
“ ”
“ ” “
”
P : Promotion
“ 1 1 100,000 ”

20. P : Production
P : Price
350 12
P : Place
7 Eleven,
Lotus Supercenter Lotus Express,
Family Mart,Tops Supermarket,
Villa Supermarket
P : Promotion

21. P : Price
500
16
250
.
P : Promotion
• “Good Luck for Love” “ 2 1”
• “ ” “ ” “Mirai Combo
Set” 2
129
• “ ” 2 15

22. Fuji
P : Product
3
P : Price
500
25P : Promotion
“ ” (Fuji-Cha) “ ”
25 5 22
20
• Tasty):
• Fit):
• Natural):

23. P : Production
“ ”
PET Hot Filled
P : Price
350 12
250 10
P : Place
“ - ”
P : Promotion

24. P : Production
P : Price
500 18
250 10
P : Place
P : Promotion
2551 2 20
SF

25. :P : Product
Zenya Brand
Neck Tag
2
P : Place
Zenya Zenya
3,000
,
Convenience Store
P : Price
500 20
P : Promotion
• 7-eleven 16
• FBO (Frist Best Only) 7-eleven
26 -25 2548 15

26. Market structure)

28. 

(product differentiation)

(barrier to entry)

29. Price taker
1)
2)
Homogeneous
product)
3)
No
barrier to entry)
4)
Free mobility)
5)
Perfect

30. 1)
2)

31. 1) 2-3
2)
homogeneous
product)
differentiated product)
3)
4)

32. Price
maker
1)
Monopolist)
2)
(Differentiate
product)
3)
Barrier to
entry)

33. 1.
(Industrial Concentration)
3-4
(Concentration Ratio:
CR)
CRn = ∑ xi

34. 8
2554
48.6
19.6 15.1
16.7
3
83.3

35. 2.
(Barriers to New Entry)
2
2.1
(Absolute Cost Advantage
Barriers)
2.2

36. 2.4
“ ”
2.5

37. 3.
Product
Perception

38. Oligopoly

10
2-3
2


39. 3
Five Force Model

41. 2-3
Segment

43. Healthy drink
(Perfect Information)

45. 4

46. 2553
2542
CEO

47. 2553
2554
562

48. 1.2
1.1
1.3 ( )

49. 1.4
1.5
1.6

50. 1.8
1.9
1.7

51. 2.1
2.2
2
2.3
2.4 +

52. Melt me)
Hand made
Full
Course
5

53. RAMEN CHAMPIONS
6
6
6 6
150

54. •
• Tan Brands
•
• Social Media
• Organic
•
•
•
•
•
•
•
•
• Brands loyalty
•

55. 4P
• Product
• Price
• Place
• Promotion
4P marketing mix)

56. 100%
3
25C
100%

57. 100%
15-40
420
500 350
3 ,

58. 2 500
20 350 12
500
350
420
2
15 16
250
10
20%
5

59. Culture Discount)"
420
16 500
20

60. "
" 1
"
2555
27% 50%

61. “ ”
“Ichi” “Ishi”
1

62. “ ”
“ ”
• “ ” 60
30
“ ” 3
200%
•
SME

64. 2
1
27 – 3
2554

65. 1
1 SF
1 ( 160
( 100,000

66. 1 - 31 2555
30 120
100,000

67. 2 75,000
4 300,000
50 1
20 - 20 2555 Home

68. Facebook
Facebook
1,485,188 like Facebook ICHITAN
617,020 like 2

69. Corporate Social Responsibility (CSR)
- -

70. 50%
60
9 9 2562
90%
CSR
CSR