1. Brand „Farhan Akhtar‟
Prospective Brand Map

3. Background
• A Multi – Dimensional Personality.
• Actor, director, producer,
playback singer, lyricist,
screenwriter, television host.
• Started his career as an apprentice
with cinematographer-director,
Manmohan Singh, for films like
Lamhe (1991).
• 2002: Directorial Debut: Dil
Chahta Hai; known since then for
his cult following.

4. • 2008: Acting Debut: Rock On!
• 2007: Directed a 12-minute
short film, Positive, on HIV
stigma and the need for family
support for the patient.
• 2008: Singing debut in Rock
On !!
• Hosts Oye! It‟s Friday, a TV
Chat Show, on NTV Imagine
and has interviewed celebrities
like SRK, Aamir Khan, Hrithik
Roshan, Priyanka Chopra, and
the likes …

5. • Filmography:
• Awards:
o 2002: National Film Award for Best Feature Film in Hindi: Dil Chahta
Hai
o 2009: National Film Award for Best Feature Film in Hindi: Rock On!!
o 2009: Filmfare Award for Best Male Debut : Rock On!! ... ... ... ...

6. ROCKSTAR TALENTED
DASHING
MULTI - D
SPUNKY WITTY

7. Brand Endorsements
• Maruti A – Star; the tagline
is “Stop @ nothing”.
• A Lange And Sohne, a
German Watch Brand

8. Prospective Brand Map

9. bjectives
• To create brand associations which compliment Farhan‟s image
and personality.
• To create associations which will increase the visibility and
further enhance interest in the brand „Farhan‟.

10. Potential Brand Map
1. Aspirational:
• Laptop: Dell
• Smartphone: Blackberry Curve
• Hometheatre: Sony
• Audio System: Bose
[All of the above can highlight the brand‟s features,
and thus an association can be created based on
Farhan‟s multi-dimensional personality]
• Pen: Mont Blanc, Cartier Pens
• Perfume: Versace
[These niche categories would highlight the Farhan‟s
talented and suave personality]

11. 2. Looks/ Style:
• Western Wear: Wills Lifestyle – Clublife,
Sports, and Classic.
[ Multi-D Personality]
• Casual Wear: Diesel Jeans
• Footwear – ID, Diesel
[Both will compliment Farhan‟s Spunky personality]
3. Star Power:
• Endorse the Mumbai Indians for the next
IPL Season
4. Luggage:
• Giordano

12. 5. Social Causes:
• Performing Arts: NCPA
• Youth Groups or NGOs: YMCA
[A number of Farhan‟s films have been focused
around the youth]
6. Food:
• Chips: Kurkure
[Kurkure has witty and spunky ads, which will go
with Farhan‟s post Rock On personality]
• Soft Drink: Pepsi
[The Youngistan campaign will match Farhan‟s
youthful and zestful personality traits]
7. New brands in any of the mentioned
categories

13. Why Farhan?
• Stylish, impeccably dressed and
extremely good looking
• Has a pan India appeal
• Illustrious lineage
• Multi – Dimensional Personality
• Huge fan base in Bollywood
• Has the potential to launch
several brands
• Has the personality to endorse a
niche and luxurious, as well as a
mass brand.

14. THANK YOU