Smartphone Sector in India - Disruption Strategy of BlackBerry

‘ Smartphone' Sector BlackBerry Submitted by: Purti Chaturvedi-78 (PR) Esha Raja- 19 (AD) Anushree Bhardwaj-110 (AD)

Mobile Phone Sector in India ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Intense competition – benefits vs. volume Diversity – The need for smart phones with Indian language capabilities Demands of a Differentiated Society

Smartphone Sector in India ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Smartphone Market Share in India in 3 rd Quarter of ‘09

Situation Analysis ,[object Object],[object Object],[object Object]

Major Smartphone Brands in India ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competitor Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BlackBerry – The Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Target Market Segment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BlackBerry Ads

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Viral Videos

[object Object],[object Object],[object Object],[object Object],Disruption Strategy for BuzzBerry

Disruption Strategy for BuzzBerry

Target Market Segmentation ,[object Object],[object Object],[object Object],[object Object]

BuzzBerry Mascot SID – The Techie

Communication Plan for BuzzBerry Communication Plan

Communication Plan for BuzzBerry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Smartphone Sector in India - Disruption Strategy of BlackBerry

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