Learn how to: 1. Create a 52 week editorial calendar in 45 minutes 2. Attract new blog readers 3. Turn blog readers into customers

1. savvy business blogging
in 7 easy steps

2. #1
not drinking the kool-aid
businesses must make a
profit
Blogs are not immune
every action requires an They MUST
investment Pay for themselves
every investment requires a
return
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3. #1
Pickingtopics
Be a Problem solver Finding Topic Ideas
Connect dots
Timely
Have an opinion
Entertaining (Not Hilarious)
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4. #2
quickcalendar
Brainstorm List of Common
11 Reader Problems Nagging
Expensive
Hard to solve
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5. #2
quickcalendar
1. Why solving the problem is important
5 Posts Topics (saves time, makes money, good for ego)
Per Problem 2. What are the options for solving the
problem?
3. How to solve the problem using your
11x5=55 Posts service / product
4. Problem Diagnostic (Checklists)
5. Case Study (Customer or 3rd Party)
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6. #3
GreatPOSTS
Write from reader’s Headline
perspective The Problem
Why Solving The Problem is
Important
Short (400 - 500 words)
Give away all you can - How to Solve the Problem
Information=Trust
Recap and Request the Action
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7. #3
GreatPOSTS
Headline Grab attention and get person to read 1st line
The Problem Show reader why they should invest 1 more minute reading
Why Solving The Problem is Tease reader with the solution and get another 1 minute investment
Important
Demonstrate your expertise and build credibility
How to Solve the Problem
Recap and Request the Action Simple request for comment, retweet, subscription, etc.
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8. 4
BlogPromotion
• Signatures (Physical and Email)
Explore Content Hubs
• Packaging Repurpose Posts for
• Signage
YouTube
• Routine communications
(Invoice) Slideshare
• Web Site
PinteresT
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9. #5
CreatingCustomers
Create Expert Guides
and use them to...
Start and Nurture an
Email List
Give Away The Why and What
Use Email to Sell the How
Add Webinars to
Bridge between research and action
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10. #6
GettingNoticed
Use Social Community
• Sell the click
Benefits of connecting
• Position Correctly
After Headline
• 12:1
12 shares for every 1
Promotional link
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11. #7
acceleratingsuccess
Start Strong track performance Stay Focused
• “Winging it” turns • Pick a metric and • Achieve Mastery
mistakes into lethal track it
errors Pageviews, Conversions, Bounce • Pick 3 Platforms
Rate
• Planning Now • Be Patient
• Hold yourself
Prevents Sweating accountable for
Later results
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12. #7
startingstrong
10-Point Blog Review Coaching Session
Audience 60 minutes $97
Creative Discuss Review
Answer Questions
For WebEntre
Post Writing
Blog Layout Create Action Plan Attendees ONly
Business Objectives Recorded
Getting Noticed
pushingsocial.com/special
www.Pushingsocial.com

13. #7
startingstrong
Questions?
pushingsocial.com/Special
stansmith@pushingsocial.com
www.Pushingsocial.com