5. #9
One Day/Flash Sales
What can it get me?
One Bronto online retailer customer saw…
In One month a single 5 hour sale made up 70% of
total revenue
6. Subject Line: One Day, One item, One Unbelievable offer
sense of
urgency
7. #8
Friends and Family Discount
What can it get me?
One Bronto online retailer customer saw…
45% of revenue come in through a Friends and
Family Discount for the month of September
14. #5
Birthday Coupon
What can it get me?
Results from three Bronto online retailers…
1) An RPE that was ~4,000% better then an
average promotional message
2) 920% lift in conversion rate
3) 30% Higher AOV then an average promotional
message
17. #4
Remails
What can it get me?
Results from three Bronto online retailers…
1)Paid for the Bronto account 3x over in 9 months
2)14% in additional revenue overall for the year
3)50% in additional revenue per message
18. #3
Shopping Basket Abandonment
What can it get me?
One Bronto online retailer customer saw…
778% Increase in Conversion Rate
4,100% Increase in RPE
21. #2
Transactional Messages
What can it get me?
One Bronto online retailer customer saw…
Transactional messages make up 33% of overall
revenue for their email program.
23. #1
Welcome Message/Series
What can it get me?
One Bronto online retailer customer saw…
$140K in 6 months sinse implementation with a
welcome series
571% lift in conversion rates over standard messages
26. What was that again?
10 Season Specific Sales
9 One day/Flash sale
8 Friends and Family Discount
7 Lapsed Purchaser Series
6 Post-Purchase Bounce-Back
5 Birthday Coupon
4 Remails
3 Shopping Basket Abandonment
2 Transactional messages
1 Welcome Series