David Gerrard - Online Marketing Campaign Manager Slides for: Screaming Queens vs Plain Janes: Where Next for Metrics – Panel Discussion ◦ Tim Langley – CEO, Canddi ◦ David Gerrard – Senior SEO Consultant, PushON ◦ Ryan McKay – Head of SEO, Mediacom I-Lab Read the full blog here - http://www.pushon.co.uk/blog/screaming-queens-vs-plain-janes-where-next-for-metrics-sascon-mini-2014/

1. User IDs
User ID: 12345
Safari
Tablet
Organic
Visit 2
Chrome
Mobile
Paid
Visit 3
Chrome
Desktop
Direct
REGISTRATION
BROWSE
PURCHASE
Visit 1
BUYING CYCLE

2. Weather as a Custom Dimension
http://www.simoahava.com
=

3. Last Click/Last Interaction Attribution
Conversion Path
Attribution
Organic
0% Value
Social
0% Value
Paid
0% Value
Direct
100% Value

4. Time Decay Attribution
Conversion Path
Attribution
Organic
10% Value
Social
20% Value
Paid
30% Value
Direct
40% Value

5. Position Based Attribution
Conversion Path
Attribution
Organic
40% Value
Social
10% Value
Paid
10% Value
Direct
40% Value

6. Attribution Model Value Comparison
Last Click
Attribution
Time Decay
Attribution
Position Based
Attribution