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Rui el Brás




Presentation
APRIL.2011
                             PAG. 1 1
                                PAG.
Mission

Our mission is…
To develop innovative Marketing solutions using the new information
technologies.




INESTING                                                              PAGE 2
                                                                       PAG.
Concept




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Search Engine Advertising
Description
Paid search in search engines is also known as sponsored links, being Google
Adwords the most well known product.




INESTING                                                                       PAG. 4
Search Engine Advertising
Inesting

            Google Advertising Professionals Team;
            Since 2005 we have managed hundreds of campaigns
            for clients of all dimensions and characteristics;
            Our experience allows us to anticipate and present the
            best solutions for each case.




       Inesting manages the search advertising campaigns for Mastercard.
INESTING                                                                   PAG. 5
Search Engine Optimization
Description
Techniques used to optimize the website’s visibility in the search engines’
natural search, also called non-paid search.




INESTING                                                                      PAG. 6
Search Engine Optimization
Inesting

            Working Experience in numerous projects.
            State-of-the-art methodology.
            Full Transparency: we don’t make fake promises.
            Easy Reading Reports




       Inesting was the agency chosen to work on Quinta do Lago’s Link Building.
INESTING                                                                           PAG. 7
Social Media Marketing
Description
Using Social Networks to promote the brand’s relationship with the
consumer.




INESTING                                                             PAG. 8
Social Media Marketing
Inesting

            Knowledge of different Communities
            Social Networking culture
            Identification of Metrics of Success




       The cooperation with Sea Life Portugal has included the creation of its YouTube channel.
INESTING                                                                                          PAG. 9
Email Marketing
Description
Email allows to perform direct marketing actions, and it has a strong component of
personalization of the products.




INESTING                                                                             PAG. 10
Email Marketing
Inesting

            Permission Marketing Practice
            Legal Advice
            Sender’s Reputation Management




      Inesting has implemented Group Tiara Hotel & Resorts Email Marketing policy.
INESTING                                                                             PAG. 11
Messaging
Description
Sending of multimedia or text messages for mobile terminals users, in the
perspective of direct marketing permission.




INESTING                                                                    PAG. 12
Messaging
Inesting

            Personalization of Content and Sender
            CRM Automatizations
            API for Linking
            Quality Control of Sending Routes




       Staples Portugal uses the application Direct100 for sending personalized sms.
INESTING                                                                               PAG. 13
Bluetooth Marketing
Description
Bluetooth technology allows to develop proximity marketing actions.




INESTING                                                              PAG. 14
Bluetooth Marketing
Inesting

            Permission Marketing Practice;
            Legal Advice;
            Sender’s Reputation Management;




       SBC Cinemas were the pilot project of Inesting’s Bluetooth Marketing.
INESTING                                                                       PAG. 15
Mobile Advertising
Description
Advertising in websites and mobile applications resembles the conventional
advertising display model.




INESTING                                                                     PAG. 16
Mobile Advertising
Inesting

          10 Years Experience of websites developing
          Ability to create multimedia supports
          Relationship with Google Adwords affiliate
          network.




     Google AdWords partner networks include hundreds of mobile websites where Inesting can insert advertising media.
ACÇÕES                                                                                                                  PAG. 17
Training
Description
Inesting provides specialized and integrated training, comprehending several
technological marketing modules.




INESTING                                                                       PAG. 18
Training
Inesting

            More than 1000 trainees in 3 years
            More than 20 in-house training sessions
            State-of-the-Art educational contents
            Inesting has its own Training Team




       Inesting’s CEO speaking at an Internal Training session in SONAE, one of our main clients in the Training area.
INESTING                                                                                                                 PAG. 19
Clients
Web




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Clients
Mobile




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Clients
Training




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References




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Vision

Our vision is…
To be recognized for the ability to innovate and add value, working
from within Portugal but without geographic boundaries.




INESTING                                                              PAG. 24
Contacts




           twitter.com/inesting   youtube.com/inesting   facebook.com/inesting



INESTING                                                                         PAG. 25

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Inesting Presentation