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Guest Lecture Tilburg University
Guest Lecture Tilburg University
Guest Lecture Tilburg University
So how did I end up here?
Once upon a time...
2003 ‘Business Communicatie & Digital Media’
2004 ‘Business Communicatie & Digital Media’
2005 Business Communicatie & Digital Media
Guest Lecture Tilburg University
2006 Vidar - Chairman of the Board
2007 Business Communicatie & Digital Media
Design of Business Communication
‘Evaluation’
Plus-minus method for text evaluation
Guest Lecture Tilburg University
Could be useful for ...?
Flashforward...
!"#$%&#"'$!()%#*+,+!-
The easiest and most fun way
to collect feedback on a webpage
Demo: Mint & Trust
http://usabilla.com/rate/20265628864c8/
Promote
Promote the survey on social
media, by e-mail, or integrate
a test on your website.
21 3
Feedback
Participants give feedback
with points & notes on top of
the webpage or image.
Analyze
Results are visualized with
heatmaps and plots.
Create
Set up a visual survey to gain
insight in how your users
experience a webpage or
image.
4
How does Usabilla work?
Measure behavior
How do people feel and think
about your website?
What do people do on your
website?
Measure attitude
Online user research
!"#$%&#"'$!()%#*+,+!-
30%
60%
+ 6500 other researchers, designers, and UX professionals
Freemium model
Visitors:
Users:
Customers:
Acquisition
Content (demo cases), social media,
participants free & paid tests,
sponsoring, partnerships, SEO,
online advertising, and events.
Activation
Inspiring demo cases, partnerships,
newsletters, simplified test setup,
guides, how-to’s, workshops,
referral, and amazing support.
Retention
Stimulate test repeat, pro-active
support, product enhancements,
and partnerships.
A continuous feedback loop
Create
Select questions and embed
an invitation widget.
Invite
Invite 0 - 100% of visitors to
answer one or more
questions.
Analyze
Analyze individual responses,
trends, benchmark, and
combine with other sources.
Collect
Visitors participate in a survey
and provide insights with
points & notes.
Optimize
Use user inspired insights to
optimize your website.
Future
‘Evaluation’?
Analysis Design Evaluation Implementation
1 2 3 4
CC http://www.flickr.com/photos/yandle/3231980616/
CC http://www.flickr.com/photos/twschulz/1598096681/
Focus groups
‘Academic’ vs ‘Real’ world
Academic ‘experiments’: formal, n, validity, etc
‘Real’ tests: information, fast, actionable, iteration
Analysis Design Evaluation Implementation
1 2 3 4
Guest Lecture Tilburg University
Guest Lecture Tilburg University
Guest Lecture Tilburg University
“We’re going to test our website.
We planned a full week of lab
tests to find all usability issues of
our new redesign.”
Mr. X
Sure...
“We’re going to test our website.
We planned a full week of lab
tests to find all usability issues of
our new redesign.”
Mr. X
“We might be able to
find some time (and
budget) next year to
test our recently
launched website.
Probably not. ”
“And if we do, we already spent
way too much on our new
redesign (which is, by the way, the
best thing we ever built)”
Mr. X
Testing is important. Right?
CC: Original picture by MrFink
Solution.
Simplify, fast data collection, rapid iterations.
challenge
sitemap
usecases
mockup
clickable demo
product
wireframe
paper prototype
Build a toolbox.
My favorite: online
Let’s make this less boring.
Explanation....
(this might be bit hard)
You
You
Me
You
Me
(voice)
Your current toolbox?
Offline & online
http://remotetesting.com
http://userfly.com
http://usertesting.com
http://clixpy.com
http://google.com/analytics
http://omniture.com
http://surveymonkey.com
http://wufoo.com
http://polldaddy.com
http://www.clicktale.com
http://crazyegg.com
http://openhallway.com
http://getclicky.com
http://kampyle.com
http://userzoom.com
http://feedbackarmy.com
http://chalkmark.com
http://fivesecondtest.com
http://userplus.com
http://balsamiq.com
http://intuitionhq.com
http://optimalworkshop.com
etc
Cheatsheet
Guest Lecture Tilburg University
Some ideas...
Interesting tools?
What do we measure?
What do you read?
What could I use to measure X?
How do I start?
How do I increase my market value as a DBC graduate?
What are the most awesome web companies in Holland?
Are you hiring?
50+ tools
Guest Lecture Tilburg University
Thanks for your attention.
!"#$%&#"'$!()%#*+,+!-
paul@usabilla.com
NL: +31 6 411 87 128
US: +1 415 992 5574
Skype: pveugen
Gtalk: paul@usabilla.com
http://twitter.com/pveugenPaul Veugen
Founder / CEO
Visit Usabilla.com
Follow us on Twitter
Sign up for an account
Next?

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