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 Freshly caught Fish need to be cooled as soon as possible and
  remain in cold storage/refrigeration until consumed.
 An uninterrupted cold chain is important in preserving Fish
  for longer periods and avoid losses and spoilage.
Type of Fish     -10°C      -18°C      -20°C      -23°C      -25°C       -29°C
White Fish (Gutted)    1 month               4 month                           8 month
Smoked White Fish      1 month               3 months                          7 month
Herring (Gutted)       1 month               3 months                          6 month
Kippers                3 weeks               2 month                           4 month
Whole Cooked Lobster                                                           6 month
Cooked Lobster Meat                                                            3 month
Whole Cooked Crab                                       4 month                8 month
Cooked Crab Meat                                        3 month                6 month
Mussel Meats                                            3 month                8 month
Cod, Haddock, Etc.               3-5 month                        6-8 month 8-10 month
Flatfish                         4-6 month                        7-10 month
Fatty Fish                       2-3 month                        3-5 month    6 month
Lobster And Crab                 2 month
Shrimp                           6 month
Oysters                          2-4 month
Scallops                         3-4 month
Clams                            3-4 month


                          Extended Shelf Life
 Private companies catering to export market follow
  guidelines as laid by MPEDA and clients.
 Such companies have freezing and storage facilities and
  implement quality and HACCP processes.
 ----  ----    ----   ----   ----   ----   ----  ----   ----
 Marine fish sold in domestic market is largely limited
  due to lack of efficient cold chain infrastructure.
 Subsequent low shelf life of marine fish limits market to
  coastal areas and associated higher price further inland.
 Opportunity exists for creating a complete cold chain
  for Marine Fish sold in domestic market.
 Fishing boats prepare by loading on ice.




 Flake ice is brought to the boat prior departure.
 Flake ice is filled into boats hold or insulated boxes
 for short term holding of the catch.

 The fish when caught are kept under layers of ice
 until returning to port.
 Freshly caught fish is stored in the hold or boxes
 under flaked ice.




                          After 7 Days
                     Ice still visible – core
                      temperature at 8 ºC

                                                     After 2 Days
                                                Ice still visible – core
                                                 temperature at 0 ºC
 Re-icing into crates at local pack-house, usually run
 by local fisheries department.




 Transport in open trucks with frequent re-icing
 stops enroute.
Current retailing does not reach smaller towns and villages
 Retail price of Marine Fish ranges from Rs.70 a kg to
 Rs. 700 a kg depending on the type and size of fish.
Period-wise Average Annual Growth Rate in Fish Production-India
                                                                                                  Percentage Contribution of India to
                       and Rest of World
                                                                                                        World Fish Production
  (1950-1955, 1955-1960, 1960-1965, 1965-1970, 1970-1975, 1975-1980, 1980-1985,
                       1985-1991,1991-1992 to 2003-2004)                                        (1950, 1955, 1960, 1965, 1970, 1975, 1980, 1985, 1991
                                                                                                                      to 2004)
     Period
                              India                        Rest of the World
                 Marine       Inland      Total         Marine      Inland        Total                           India to World Fish Production (%)
                                                                                                       Year
1950-55               2.77        2.96        2.82          7.34       10.46          7.71                         Total        Marine       Inland
1955-60               8.11        3.02        6.73          5.52        1.85          5.08      1950                 3.7         2.97          9.4
1960-65              -1.31       12.45        2.75          7.15        4.79              6.9   1955                2.93         2.39         6.62
1965-70               5.68        5.83        5.73          5.84        3.36              5.6
                                                                                                1960                3.17         2.69           7
                                                                                                1965                 2.6         1.79         9.97
1970-75               6.42        3.13        5.21          0.07         2.7          0.31
                                                                                                1970                2.61         1.77        11.21
1975-80               0.97        2.57        1.53          2.02        2.16          2.04
                                                                                                1975                3.32         2.41        11.44
1980-85               2.36        4.15        3.02          3.55        6.92          3.91      1980                3.24         2.29        11.67
1985-91               5.36        7.18        6.08          0.76        4.13          1.19      1985                 3.1         2.16        10.24
1991-92                5.1        3.93        4.62          1.96        7.05          2.67      1991                4.12         2.82        12.17
1992-93               6.53       12.21        8.84          2.34       10.79          3.56      1992                4.19         2.91        11.82
1993-94               4.48        3.06        3.89          7.14             11       7.74      1993                4.41         3.03        11.97
                                                                                                1994                4.25         2.95        11.11
1994-95               -1.5       10.46        3.47          1.65        12.8          3.42
                                                                                                1995                4.39         2.86        10.88
1995-96               5.66        5.64        5.66          1.89        9.76          3.25
                                                                                                1996                4.35         2.97        10.47
1996-97               1.34        4.95        2.94          0.76        7.21          1.95
                                                                                                1997                4.39         2.99        10.25
1997-98              -6.31        3.12       -2.04          -6.27       6.05         -3.88
                                                                                                1998                4.48         2.98         9.97
1998-99               3.08        9.24        6.01          7.42        7.88          7.52
                                                                                                1999                4.42         2.86        10.09
1999-00               0.14        3.39        1.73          2.38        5.22          2.99
                                                                                                2000                4.36          2.8         9.92
2000-01               2.74        4.58        3.66          -0.28       2.97          0.44      2001                 4.5         2.89        10.07
2001-02               6.04        -5.06       0.46          1.38        4.23          2.02      2002                4.43         3.02         9.18
2002-03                   0       3.59            1.7       -1.09       2.15         -0.35      2003                4.52         3.05         9.31
2003-04              -3.89        6.31        1.05          5.46         5.5          5.47      2004                4.33         2.78         9.38


  India’s growth has not necessarily lagged in this industry, though scope stays immense
Production & Annual Growth Rate of Fish
                           (During 1st Plan to 10th Plan)
                          Fish Production at end                               Average
                                                    Growth (Percent) During
                                of the Period                                  Annual
       Plan Period                                       the Plan Period
                               ( ' 000 Tonne)                                  Growth
                          Marine Inland      Total Marine Inland       Total    Rate
Pre-Plan Period (1950-51)     534       218     752        -        -        -        -
1st Plan (1951-56)            596       243     839   11.61     11.47   11.57      2.31
2nd Plan (1956-61)            880       280    1160   47.65     15.23   38.26      7.65
3rd Plan (1961-66)            824       507    1331    -6.36    81.07   14.74      2.95
Annual Plans (1966-69)        904       622    1526     9.71    22.68   14.65      4.88            State-wise Coastal Marine Fishery
4th Plan (1969-74)           1210       748    1958   33.85     20.26   28.31      5.66                   Resources in India
5th Plan (1974-79)           1490       816    23.6   23.14      9.09   17.77      3.55                        Approx Continental       No. of No. of
                                                                                                            Coast Line shelf (' 000   landing fishing
Annual Plan (1979-80)        1492       848    2340     0.13     3.92     1.47     1.47   State/UTs            (Kms.)      sq.km.)    centres villages
6th Plan (1980-85)           1698     1103     2801   13.81     30.07     19.7     3.94   Andhra Pradesh          974           33        508     508
7th Plan (1985-90)           2275     1402     3677   33.98     27.11   31.27      6.25   Goa                     104           10         88      72
Annual Plan (1990-91)        2300     1536     3836      1.1     9.56     4.32     4.32   Gujarat                1600          184        286     851
Annual Plan (1991-92)        2447     1710     4157     6.39    11.33     8.37     8.37   Karnataka               300           27         29     221
8th Plan (1992-97)           2967     2381     5348   30.42     69.83   45.44      6.49   Kerala (P)              590           40        226     222
9th Plan (1997-02)           2830     3126     5956    -4.62    31.29   11.37      2.27   Maharashtra             720          112        184     395
10th Plan (2002-03)          2990     3210     6200     5.65     2.69      4.1      4.1   Orissa                  480           26         63     329

10th Plan (2003-04)          2941     3458     6399    -1.64     7.73     3.21     3.21   Tamil Nadu             1076           41        362     556

10th Plan (2004-05)          2779     3526     6305    -5.51     1.97    -1.47    -1.47   West Bengal             158           17         47     652
                                                                                          And & Nico
10th Plan (2005-06)          2816     3756     6572     1.33     6.52     4.23     4.23   Islands (P)            1912           35         57      45
                                                                                          Daman & Diu (P)           27            -         7      31
                                                                                          Lakshadweep (P)         132            4         11      10
                                                                                          Pondicherry               45           1         28      45
                                                                                          Total                  8118          530      1896    3937
State-wise Inland Fish Production in India
                                        (2000-2001 to 2006-2007)
                                                                                                      (Tonne)
                                      2000-      2001-      2002-      2003-       2004-     2005-      2006-

States/ UTs                             01*        02*        03*        04*         05*         6       07*$
Andhra Pradesh                        407186     471 65
                                                    1       579402     680710      642321     67225     616.73
Arunachal Pradesh                      2500       2600       2604       2650        2704       275        2.77
Assam                                 158620     1 450
                                                  61        165521     1 000
                                                                        81         186314     18801      1 .48
                                                                                                          81
Bihar                                 222160    240400      261000     266490      267510     27953     267.04
Goa                                    4240       3368       4247       3600         4231      404        3.43
Gujarat                                40261     50774       34267      45480       50426     6993       76.82
Haryana                                33040    334568       35182      39130       42050     4820       60.08
Himachal Pradesh                       7020        7215      7244       6530         6901      730        6.89
Jammu & Kashmir                        1 0
                                        751       18850      19750      19750       1 00
                                                                                     91        1 5
                                                                                                91        19.2
Karnataka                             127468     1 1
                                                  21 96      86263      70000       80000     12060     123.92
Kerala                                 85234     78039       75036      76180       76451     7798       79.57
Madhya Pradesh                         48844     47457       42168      50820       62060      6108      65.04
Maharashtra                           123266     122785     127236     1 20
                                                                        251        130250     13520      1 .85
                                                                                                          31
Manipur                                16050      16450      16600      17600       17800      1822       18.61
Meghalaya                               6179      4968       5372        5150       5638        412       5.49
Mizoram                                2860        3147      3250       3380        3680       375        3.76
Nagaland                               5500       5200       5500       5560        4900       550         5.8
Orissa                                138556     168056     172527     190020      193657     20324      213.9
Punjab                                 52000     58000       66000      83650       77700     8564        86.7
Rajasthan                               1 21
                                         21       14269      25600      14300       16391      1850       22.2
Sikkim                                   140        140        140        140         140        15       0.15
Tamil Nadu                            1 3560
                                       1         1 4000
                                                  1         102000      1 1
                                                                         01 40     1 734
                                                                                    51        15504     155.03
Tripura                                29420     29450       29515      17980       19838     2387       28.63
Uttar Pradesh                         208286     225371     249837     267000      277074     28958     306.76
West Bengal                           879230     915800     938500     988000     1035500    109000       1 81
                                                                                                           1
Andaman & Nicobar Islands                66          61        74          90         83         5        0.08
Chandigarh                               82         44         84          80         84         9        0.17
Dadra & Nagar Haveli                     43         55         46          50         48         5        0.05
Daman & Diu                               0          0          0           0          0         7        0.06
Delhi                                  3980       3200       2250        2100        1 0
                                                                                      41        70        0.61
Lakshadweep                               0          0          0           0          0         0           0
Pondicherry                            4350       4900        4910      5200        5250        218       6.05
Chhatisgarh**                          43386     95763       99801      11
                                                                         1 050     120072     1 75
                                                                                               31       137.75
Uttaranchal**                          9074       6422       2552       2560        2566       279        3.03
Jharkhand**                            43600     1 000
                                                  01         45380      75380       22000     3427       34.27
Deep Sea Fishing                          0          0          0           0           -         -          -
India                               2845832    3126163    3209858    3457890     3525883    375558    3844.89
Sea Food                                Domestic
      Exports                                 market
Seafood Export Industry in India has a              Largely ignored.
   turnover of about USD 9 Billion.

                                         Traditionally non-fish households fast
                                             changing over last two years.
Approx 400 processing plants focused
            on exports.
                                              Losses enroute causes price
                                             differentials, effecting market
                                                      opportunity.

Most of the export is focused on USA.       Frozen seafood easily accepted
                                             compared to frozen meats or
                                          vegetables by hinterland consumer.
Minimal competition
                          for domestic market –
                           traditionally export
                                oriented.




   Implement best                                 Quality & traditional
practices and efficient                            spoilage fears keep
      cold-chain                                    consumer at bay –
management reduces                                quality and brand will
        losses.                                       make impact.




                             Increasing local
                           demand specially in
                          hinterland. Perceived
                                value add.
Safe shelf-life:
                     secure sales.




    Brand
  Advantage:
   HACCP
                     Cold                 Reduced
                                       losses: reduced
compliant safe to
    brand.
                     Chain                 prices.




                     Acceptability:
                    Frozen sea food
                    accepted food.
Risks perceived
                            Logistics - demand to grow
Lack of Infrastructure to                                  Energy Costs during storage,
                            in North and central India,
process store and market.                                   processing and transport.
                             distant from coastal areas.




                              Advantages
Capital expenditure         New markets, adds to              Modernise with
    adds value.               consumer base.                hybrid technologies.
India Fish Industry

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India Fish Industry

  • 2.  Freshly caught Fish need to be cooled as soon as possible and remain in cold storage/refrigeration until consumed.  An uninterrupted cold chain is important in preserving Fish for longer periods and avoid losses and spoilage.
  • 3. Type of Fish -10°C -18°C -20°C -23°C -25°C -29°C White Fish (Gutted) 1 month 4 month 8 month Smoked White Fish 1 month 3 months 7 month Herring (Gutted) 1 month 3 months 6 month Kippers 3 weeks 2 month 4 month Whole Cooked Lobster 6 month Cooked Lobster Meat 3 month Whole Cooked Crab 4 month 8 month Cooked Crab Meat 3 month 6 month Mussel Meats 3 month 8 month Cod, Haddock, Etc. 3-5 month 6-8 month 8-10 month Flatfish 4-6 month 7-10 month Fatty Fish 2-3 month 3-5 month 6 month Lobster And Crab 2 month Shrimp 6 month Oysters 2-4 month Scallops 3-4 month Clams 3-4 month Extended Shelf Life
  • 4.  Private companies catering to export market follow guidelines as laid by MPEDA and clients.  Such companies have freezing and storage facilities and implement quality and HACCP processes. ---- ---- ---- ---- ---- ---- ---- ---- ----  Marine fish sold in domestic market is largely limited due to lack of efficient cold chain infrastructure.  Subsequent low shelf life of marine fish limits market to coastal areas and associated higher price further inland.  Opportunity exists for creating a complete cold chain for Marine Fish sold in domestic market.
  • 5.  Fishing boats prepare by loading on ice.  Flake ice is brought to the boat prior departure.
  • 6.  Flake ice is filled into boats hold or insulated boxes for short term holding of the catch.  The fish when caught are kept under layers of ice until returning to port.
  • 7.  Freshly caught fish is stored in the hold or boxes under flaked ice. After 7 Days Ice still visible – core temperature at 8 ºC After 2 Days Ice still visible – core temperature at 0 ºC
  • 8.  Re-icing into crates at local pack-house, usually run by local fisheries department.  Transport in open trucks with frequent re-icing stops enroute.
  • 9. Current retailing does not reach smaller towns and villages  Retail price of Marine Fish ranges from Rs.70 a kg to Rs. 700 a kg depending on the type and size of fish.
  • 10. Period-wise Average Annual Growth Rate in Fish Production-India Percentage Contribution of India to and Rest of World World Fish Production (1950-1955, 1955-1960, 1960-1965, 1965-1970, 1970-1975, 1975-1980, 1980-1985, 1985-1991,1991-1992 to 2003-2004) (1950, 1955, 1960, 1965, 1970, 1975, 1980, 1985, 1991 to 2004) Period India Rest of the World Marine Inland Total Marine Inland Total India to World Fish Production (%) Year 1950-55 2.77 2.96 2.82 7.34 10.46 7.71 Total Marine Inland 1955-60 8.11 3.02 6.73 5.52 1.85 5.08 1950 3.7 2.97 9.4 1960-65 -1.31 12.45 2.75 7.15 4.79 6.9 1955 2.93 2.39 6.62 1965-70 5.68 5.83 5.73 5.84 3.36 5.6 1960 3.17 2.69 7 1965 2.6 1.79 9.97 1970-75 6.42 3.13 5.21 0.07 2.7 0.31 1970 2.61 1.77 11.21 1975-80 0.97 2.57 1.53 2.02 2.16 2.04 1975 3.32 2.41 11.44 1980-85 2.36 4.15 3.02 3.55 6.92 3.91 1980 3.24 2.29 11.67 1985-91 5.36 7.18 6.08 0.76 4.13 1.19 1985 3.1 2.16 10.24 1991-92 5.1 3.93 4.62 1.96 7.05 2.67 1991 4.12 2.82 12.17 1992-93 6.53 12.21 8.84 2.34 10.79 3.56 1992 4.19 2.91 11.82 1993-94 4.48 3.06 3.89 7.14 11 7.74 1993 4.41 3.03 11.97 1994 4.25 2.95 11.11 1994-95 -1.5 10.46 3.47 1.65 12.8 3.42 1995 4.39 2.86 10.88 1995-96 5.66 5.64 5.66 1.89 9.76 3.25 1996 4.35 2.97 10.47 1996-97 1.34 4.95 2.94 0.76 7.21 1.95 1997 4.39 2.99 10.25 1997-98 -6.31 3.12 -2.04 -6.27 6.05 -3.88 1998 4.48 2.98 9.97 1998-99 3.08 9.24 6.01 7.42 7.88 7.52 1999 4.42 2.86 10.09 1999-00 0.14 3.39 1.73 2.38 5.22 2.99 2000 4.36 2.8 9.92 2000-01 2.74 4.58 3.66 -0.28 2.97 0.44 2001 4.5 2.89 10.07 2001-02 6.04 -5.06 0.46 1.38 4.23 2.02 2002 4.43 3.02 9.18 2002-03 0 3.59 1.7 -1.09 2.15 -0.35 2003 4.52 3.05 9.31 2003-04 -3.89 6.31 1.05 5.46 5.5 5.47 2004 4.33 2.78 9.38 India’s growth has not necessarily lagged in this industry, though scope stays immense
  • 11. Production & Annual Growth Rate of Fish (During 1st Plan to 10th Plan) Fish Production at end Average Growth (Percent) During of the Period Annual Plan Period the Plan Period ( ' 000 Tonne) Growth Marine Inland Total Marine Inland Total Rate Pre-Plan Period (1950-51) 534 218 752 - - - - 1st Plan (1951-56) 596 243 839 11.61 11.47 11.57 2.31 2nd Plan (1956-61) 880 280 1160 47.65 15.23 38.26 7.65 3rd Plan (1961-66) 824 507 1331 -6.36 81.07 14.74 2.95 Annual Plans (1966-69) 904 622 1526 9.71 22.68 14.65 4.88 State-wise Coastal Marine Fishery 4th Plan (1969-74) 1210 748 1958 33.85 20.26 28.31 5.66 Resources in India 5th Plan (1974-79) 1490 816 23.6 23.14 9.09 17.77 3.55 Approx Continental No. of No. of Coast Line shelf (' 000 landing fishing Annual Plan (1979-80) 1492 848 2340 0.13 3.92 1.47 1.47 State/UTs (Kms.) sq.km.) centres villages 6th Plan (1980-85) 1698 1103 2801 13.81 30.07 19.7 3.94 Andhra Pradesh 974 33 508 508 7th Plan (1985-90) 2275 1402 3677 33.98 27.11 31.27 6.25 Goa 104 10 88 72 Annual Plan (1990-91) 2300 1536 3836 1.1 9.56 4.32 4.32 Gujarat 1600 184 286 851 Annual Plan (1991-92) 2447 1710 4157 6.39 11.33 8.37 8.37 Karnataka 300 27 29 221 8th Plan (1992-97) 2967 2381 5348 30.42 69.83 45.44 6.49 Kerala (P) 590 40 226 222 9th Plan (1997-02) 2830 3126 5956 -4.62 31.29 11.37 2.27 Maharashtra 720 112 184 395 10th Plan (2002-03) 2990 3210 6200 5.65 2.69 4.1 4.1 Orissa 480 26 63 329 10th Plan (2003-04) 2941 3458 6399 -1.64 7.73 3.21 3.21 Tamil Nadu 1076 41 362 556 10th Plan (2004-05) 2779 3526 6305 -5.51 1.97 -1.47 -1.47 West Bengal 158 17 47 652 And & Nico 10th Plan (2005-06) 2816 3756 6572 1.33 6.52 4.23 4.23 Islands (P) 1912 35 57 45 Daman & Diu (P) 27 - 7 31 Lakshadweep (P) 132 4 11 10 Pondicherry 45 1 28 45 Total 8118 530 1896 3937
  • 12. State-wise Inland Fish Production in India (2000-2001 to 2006-2007) (Tonne) 2000- 2001- 2002- 2003- 2004- 2005- 2006- States/ UTs 01* 02* 03* 04* 05* 6 07*$ Andhra Pradesh 407186 471 65 1 579402 680710 642321 67225 616.73 Arunachal Pradesh 2500 2600 2604 2650 2704 275 2.77 Assam 158620 1 450 61 165521 1 000 81 186314 18801 1 .48 81 Bihar 222160 240400 261000 266490 267510 27953 267.04 Goa 4240 3368 4247 3600 4231 404 3.43 Gujarat 40261 50774 34267 45480 50426 6993 76.82 Haryana 33040 334568 35182 39130 42050 4820 60.08 Himachal Pradesh 7020 7215 7244 6530 6901 730 6.89 Jammu & Kashmir 1 0 751 18850 19750 19750 1 00 91 1 5 91 19.2 Karnataka 127468 1 1 21 96 86263 70000 80000 12060 123.92 Kerala 85234 78039 75036 76180 76451 7798 79.57 Madhya Pradesh 48844 47457 42168 50820 62060 6108 65.04 Maharashtra 123266 122785 127236 1 20 251 130250 13520 1 .85 31 Manipur 16050 16450 16600 17600 17800 1822 18.61 Meghalaya 6179 4968 5372 5150 5638 412 5.49 Mizoram 2860 3147 3250 3380 3680 375 3.76 Nagaland 5500 5200 5500 5560 4900 550 5.8 Orissa 138556 168056 172527 190020 193657 20324 213.9 Punjab 52000 58000 66000 83650 77700 8564 86.7 Rajasthan 1 21 21 14269 25600 14300 16391 1850 22.2 Sikkim 140 140 140 140 140 15 0.15 Tamil Nadu 1 3560 1 1 4000 1 102000 1 1 01 40 1 734 51 15504 155.03 Tripura 29420 29450 29515 17980 19838 2387 28.63 Uttar Pradesh 208286 225371 249837 267000 277074 28958 306.76 West Bengal 879230 915800 938500 988000 1035500 109000 1 81 1 Andaman & Nicobar Islands 66 61 74 90 83 5 0.08 Chandigarh 82 44 84 80 84 9 0.17 Dadra & Nagar Haveli 43 55 46 50 48 5 0.05 Daman & Diu 0 0 0 0 0 7 0.06 Delhi 3980 3200 2250 2100 1 0 41 70 0.61 Lakshadweep 0 0 0 0 0 0 0 Pondicherry 4350 4900 4910 5200 5250 218 6.05 Chhatisgarh** 43386 95763 99801 11 1 050 120072 1 75 31 137.75 Uttaranchal** 9074 6422 2552 2560 2566 279 3.03 Jharkhand** 43600 1 000 01 45380 75380 22000 3427 34.27 Deep Sea Fishing 0 0 0 0 - - - India 2845832 3126163 3209858 3457890 3525883 375558 3844.89
  • 13.
  • 14. Sea Food Domestic Exports market Seafood Export Industry in India has a Largely ignored. turnover of about USD 9 Billion. Traditionally non-fish households fast changing over last two years. Approx 400 processing plants focused on exports. Losses enroute causes price differentials, effecting market opportunity. Most of the export is focused on USA. Frozen seafood easily accepted compared to frozen meats or vegetables by hinterland consumer.
  • 15. Minimal competition for domestic market – traditionally export oriented. Implement best Quality & traditional practices and efficient spoilage fears keep cold-chain consumer at bay – management reduces quality and brand will losses. make impact. Increasing local demand specially in hinterland. Perceived value add.
  • 16. Safe shelf-life: secure sales. Brand Advantage: HACCP Cold Reduced losses: reduced compliant safe to brand. Chain prices. Acceptability: Frozen sea food accepted food.
  • 17. Risks perceived Logistics - demand to grow Lack of Infrastructure to Energy Costs during storage, in North and central India, process store and market. processing and transport. distant from coastal areas. Advantages Capital expenditure New markets, adds to Modernise with adds value. consumer base. hybrid technologies.