1. Using web forms to increase conversion and
capture of sales leads
Webforms are the those little forms you see on the contact us page or on the page where you
want to request additional info about a product. These webforms are typically integrated with a
CRM platform and provide huge benefits in terms of capturing potential sales leads and
converting them into paying customers.
Consider the case of a company website which provides services to small businesses. This
company can spend a lot of money on advertising their services on Google, but still not have any
clue about the visitors to the website and about their requirements. As a start, the company can
have their email such as contact@companyname.com listed on their “Contact us” page. This is
definitely better than not providing any information, but how many of us actually go through all
the trouble of copying the email and logging into our email accounts to send out an email. All the
people who hesitated to write an email to the company are the people who would have probably
paid for the companies services.
Track Sales Leads for FREE using Apptivo’s Leads App
To solve this issue, the company just needs to add a simple web form with fields such as “Name”
“Email” “Company” and “Message”.
The few fields here are easy to complete for the visitors and also provide valuable information
about potential customers to website owner. The webforms have the potential to increase
conversions many folds if put in the right place and on the right page. The trick is to keep the
webforms short and simple and at the same time to capture as much information as possible from
them for your sales team.
To find out about how your company can benefit from Apptivo powered web forms contact
Apptivo sales team now.
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