2. 1.On a hunting trip in the Alps in 1941, George
de Mestral was intrigued by burdock burrs
(seeds) that kept sticking to his clothes and his
dog's fur. After subsequent observations and
trials, what did he invent?
4. 3.
Named for a Greek muse and currently given by the
Nielsen Company, what are the awards given to reward
creative excellence in advertising and design?
6. 4.
The name of which company was initially proposed as
'Pequod' but the idea was retracted when someone said "No
one's going to drink a cup of Pee-quod!"?
8. 7.In 2006 USA Today magazine listed which
advertising icon as No.1 on their list of
Imaginary Luminaries: the 100 most influential
people who never lived ?
10. Originally a dictionary of the arts and sciences
edited by William Smellie, it added history and
biography to its second edition, and many
more editions followed under several
publishers. However, since 1929, a system of
continuous revision has replaced the issuance
of new editions. Name this reference work first
published in 1768 by a "Society of gentlemen in
Scotland".
20. 11.This was founded in 1958 by brothers Daniel
and the Frank Carney in their hometown in
Kansas. The name that they chose was because
the sign that they had purchased had space for
only 9 characters along with spaces. Later this
was sold to a leading beverage company for $
300 million.identify this famous chain of
restaurants?
21.
22. 13.X is a monthly magazine for the African-
American market was founded by John H. Johnson
and has been publishing since the autumn of 1945
X’s cover photography since its inception has
focused on African American celebrities and
politicians from Dorothy Dandridge to Whitney
Houston to Michael Jackson and Barack Obama
Advertisers have for decades created ads specifically
for the pages of X that showed African Americans
using their products
Id X
24. In 1890 Johnson & Johnson was randomly into
manufacturing antiseptic calls and medical plasters
It once received a letter from a physician regarding
complaints of skin irritation in patients from certain
medicated plasters
The product research team that included one more
product in its kit/standard package
However, there was more demand for the product
singularly
Thus Johnson and Johnson started selling the
product singularly
Tell me the name of the product
25.
26. X is a confection which was first created by
Rowntree’s of York ,England
It is now produced worldwide by Y which
was chased Rowntree in 1988 except in the
United States where it is made under licence
by Z
Launched in 1935 was originally known as
“Chocolate Crisp”
27.
28. X was born in 1837, a descendant of Welsh ancestors
who had come to the Massachusetts Bay Colony in
1636
X was a banker and was also known as a corporate
arbitrator ironed out corporate disagreements aboard
his 165 foot yacht Corsair
On October 24 1907,X was asked for help by NYSE
president Ransom H. Thomas as there were insufficient
funds for NYSE to remain open until regular closing
time 3 PM. A sum little under 25 million was raised by
X
On October 29 1907th the mayor of New York asked X
to come up with $ 30 million else the city would have
defaulted.
Identify X
30. Its first product was a simple rice cooker which
failed miserably. In the early stages the
company kept itself alive by selling heating
pad. These pads were made by stretching wires
onto cloth. It derived its name from a railway
company. The company had a name which was
changed so that its American customers could
pronounce it easily.identify this hugely
successful enterprise from its humble
beginnings
34. This is an American multinational conglomerate
corporation,headquartered in Fairfield, Connecticut, United
States.it was founded by a group of people most notable
among them was Thomas Edison.
In 2011 Fortune named this company as the sixth largest firms
in the United States as well as the 14th most profitable.
Off late this company has been surrounded by many
controversies such as it was found that six of the nuclear
reactors in the Fukushima nuclear power plant tragedy
(2001)were made by this company and their designs had been
criticised as far back as 1972.
In March 2011 the New York Times reported that despite
earning $ 14.2 billion in worldwide earnings this company did
not owe taxes in 2010
Identify this much maligned company nowadays
35.
36.
37. The bakery produced marie biscuits for
the first time for the marriage of Maria
Alexandrovna grand duchess of russia
38. In the evening of 29 September 1913………….
Boarded the post-office steamer Dresden in
Antwerp, on his way to a meeting of the
{
consolidated diesel manufacturing company in
London. He took dinner on board the cabin and then
retired to his room for the night at about 10 PM,
leaving words for him to be called the next morning
at 6:15 AM
He was never seen alive again. 10 days later the
crew of a Dutch boat the “Coertsen”came upon the
corpse of a man floating in the sea the body was in
such an advanced state of decomposition that they
did not bring it on board. Instead the crew retrieved
personal items from the clothing of the dead man
and returned the body to the sea these items were
identified by his son as belonging to his father.
Identify this man on the left