1. Exploit the Magic of Social Media Marketing June 2011 Page For Business Success in the Middle East Qurratulain Sikander, Marketer. Educationist. Researcher College of Business Administration Kingdom of Saudi Arabia

3. Middle East is YOUR next GO-TO Market June 2011 Page Exploit the Magic of Social Media Marketing

4. June 2011 Page

5. What is Social Media to you? June 2011 Page Exploit the Magic of Social Media Marketing

7. SOCIAL MEDIA MARKETING June 2011 Page Exploit the Magic of Social Media Marketing

10. Benefits! Benefits! BENEFITS! Exploring the Opportunities of Embracing SMM in ME June 2011 Page Exploit the Magic of Social Media Marketing

11. June 2011 Page Michael A. Stelzner (2010 Social Media marketing Industry Report) Quantitative research of 1,898 marketers , of both B2C and B2B profiles http://www.penn-olson.com/2010/05/01/7-benefits-of-social-media-marketing-revealed/

13. June 2011 Page Benefits of SMM in ME Conduct Market Research Bring Attention to your Products Gather Data for Competitive Edge (BI) Establish a Brand and raise Awareness Strengthen Customer Service Increase Customer Loyalty and Trust

14. SMM challenges Recognize the Issues June 2011 Page Exploit the Magic of Social Media Marketing

15. June 2011 Page Why should Middle East now pay attention to Social Media marketing? Reason 1 Consumers are MORE aware and MORE demanding than ever before Extensive number of Middle easterners are heavily relying on Internet for communication Reason 2 Even though the Cost is less and Benefits much more than all other forms of IMC, it takes extensive planning Reason 3

17. SMM Strategy Creation Guideline for Success June 2011 Page Exploit the Magic of Social Media Marketing

18. Strategic Social Media Marketing Plan June 2011 Page Source: Q.Sikander SMM Marketing Plan