tutte le opportunità di Linkedin per le Aziende

1. Il social network come opportunità di
sviluppo professionale e d’impresa
29 Ottobre 2014
Quadrifor - Manager 2.0
Stefano Barbaria
Sales Manager

2. THE WORLD IS
CHANGING FAST…
Candidates & Companies
More
Connectivity
More
Choice
More
Channels
1980’s 1990’s 2000’s 2010’s
Recruiters
Filing
Cabinet
Offline
Database
Job
Channels
Social
Media

3. LinkedIn is the world’s largest professional
network
313M
Members worldwide
+2 new
New members per second
39M
Students & Recent Graduates
Source: Comscore 2014
The biggest global community of professionals!

4. SOCIAL MEDIA
IS HERE TO STAY, EMBRACING
ITS POWER IS THE KEY
57%
of the decision to ‘buy’
is now made before any
commercial contact with
your business

5. PROFESSIONALS USE LINKEDIN FOR
3 VALUABLE REASONS
KNOWLEDGE
The definitive professional
publishing platform
NETWORK
We connect the world’s
professionals
IDENTITY
The professional profile
of record

6. 80%
are passive and not
looking to move
60%
of them are open
to opportunity!!

7. THE BEST EMPLOYERS
ACT LIKE MARKETERS
…BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE
1 SOCIAL MEDIA KEEPS THE CONVERSATION GOING
2 SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY

8. WE RECOMMEND
3 SIMPLE ACTIONS
BUILD ENGAGE RECRUIT
YOUR FOLLOWERS
& YOUR BRAND
NURTURE YOUR
TARGET
AUDIENCES
HIRE THE RIGHT
TALENTS

9. RELEVANT
JOBS
RECRUITER
RECRUIT
CAREER
PAGES
CONTENT
UPDATES
ENGAGE
YOUR LINKEDIN JOURNEY
STARTS HERE
TARGETED
MEDIA
EMPLOYEE
ADS
BUILD

10. YOUR LINKEDIN JOURNEY
BUILD ENGAGE RECRUIT

11. ACCELERATE
FOLLOWER GROWTH
Reach out to potential
candidates and convert
them into followers
BUILD
TARGETED
CAMPAIGNS
300% Follower base
increase
- Symphony Teleca

12. EMPLOYEE
LEVERAGE
PROFILE
BUILD
ADS
YOUR EMPLOYEES Reach out to your
employees network and
convert them into followers
of page views are
members looking at
members 76%

13. CREATING ‘FOLLOWERS’ WILL
FUEL YOUR SUCCESS
What good is a post
on Facebook if you
have no friends?
? ? ?
? ? ?
? ? ?
78% Followers are 78%
more likely to respond
to an InMail
Followers are more
likely to recommend
your business 2.5x
of members are interested
in job opportunities from
companies they are following 79%

14. YOUR LINKEDIN JOURNEY
BUILD ENGAGE RECRUIT

15. IMPROVE YOUR FOLLOWER ENGAGEMENT WITH
RELEVANT MESSAGING ENGAGE
Page visitors see
the content that is
relevant to them
≤ 400%
increases in candidate
conversions achievable
with targeted content
CAREER
PAGES
IMAGES
JOBS
VIDEO’S

16. KEEP YOUR FOLLOWERS
UP TO DATE
Your potential audience
300 M
Ensure you are
always top of mind
Relevant content
Encourages likes
& shares
ENGAGE
CONTENT
UPDATES
Your content
updates this
month 13

17. ACCELERATE YOUR
ENGAGEMENT REACH
25 rates for updates %
uplift in click through
3x the usual
content traffic
Reach a wider audience
before you even have
them as followers
ENGAGE
SPONSORED
UPDATES

18. YOUR LINKEDIN JOURNEY
BUILD ENGAGE RECRUIT

19. PROMOTE YOUR JOBS TO THE BEST
RELEVANT
JOB POSTS
CANDIDATES RECRUIT
Only the most suitable
candidates will see your jobs
Job visibility can be increased
with Sponsored Jobs
Job posts are a great
engagement tool
79%
of members are interested
in job opportunities from
companies they are
following

20. PROACTIVELY SOURCE
RECRUITER
RECRUIT
CANDIDATES Get full visibility of
profiles
%
Workflow and
78Collaboration tools Reach out
using InMail
Followers are
78% more likely
to respond to
an InMail
Increased access to
the network

21. BUILD, ENGAGE AND RECRUIT
FOR SUCCESS
Followers
Ideal flow
RELEVANT
JOBS
CAREER
PAGES
TARGETED
MEDIA
EMPLOYEE
ADS
RECRUITER
CONTENT
UPDATES
BUILD ENGAGE RECRUIT

22. Grazie!