The different roles of a Brand Community

1. Qualitysheet [dotcom]
the Brand Community Roles
November 15, 2010. Qualitysheet Limited

2. The Brand Landscape and Fan value
How many fans do they have ?
Who are their real competitors ?
How many members do they have ?
How long do fans stay fans ?
How much do Brand talks direct with their fans ?
What do they know about their fans ?
Are their fans their real marketing and direct sales forcce ?
Source : the Brandbubble

3. Enabling a Brand Community Landscape
THE BRAND THE BRAND COMMUNITY
Brand Community Members
Brand Community Manager
Brand Ambassador
Brand Co-Ambassadors

4. The Brand Community People
The Brand Community Creator
Anyone who has something to say about a brand can create a
brand fan community. They have no responsibility, but were just
the first to give their opinion about a brand or service.
The Brand Ambassador
The Brand has notified the brand community and has taken
Ownership to get in contact with their brand community
Members and talk direct or over the brand community manager.
The Brand Ambassador works for the brand and represents
officially the brand in the Brand Ambassador role.
The Brand Community Manager
The Brand Community Manager is someone who decided to
represent all the Brand fans. This is not a person working for the
brand, but the voice of the fans. Someone who makes that the
community works well, all members act good , the community
grows and that represents the fans in talks with the brand.

5. The Brand Community Member
Anyone who has something to say about a brand , wants to know something
about a brand, has an idea for a brand … Anyone who thinks about a brand is
a brand community member ( Qualitysheet uses the automated fan status engine )
Brand Inactives
Brand
Challengers
(0>4)
Brand
Spectators
(view only)
Brand
Admirarers
(5-6)
Brand Enthousiasts
(7-8-9-10)

6. The Brand Community Status
The Orphan Brand Community
The Brand Community is created by a brand fan, but nobody
started to manage the brand community yet and the brand did
not take ownership yet
The Trusted Brand Community
The Brand has notified the existence of the brand community
and has taken ownership to get in contact with their brand
community Members and talk direct with them or over the brand
community manager.
The Managed Brand Community
The Brand Community is created by a fan and someone of the
members has decided to start managing this brand community,
to become the representative of the brand community members.

7. 1. their own Brand Community in less then 1 minute
2. Brand Recommendations and experience feedback by
your Community Members ( customers , fans and prospects )
3. Live Brand Community Size, progress and profile
4. Brand Community Communication Tools and alerts on changes
5. Custom surveys for members and dynamic reporting
6. Live Analytical Reports on Brand Community Behaviour
7. Brand Community integration tools for your website ( widgets )
8. Brand Bubble charts and competition comparison
Qualitysheet gives to brands

8. 1. The option to start your own Brand community
2. A Brand Experience and recommendation service
3. An Ideas Bank to share your ideas with your preferred brands
4. Become a Brand Community Manager of your brand
5. Brand Community manager tools to manage your Community
6. Brand Community integration tools for your website ( widgets )
7. Information about the Community and its members
8. Exclusive news and advantages from your brands
9. Meet other brand fans
Qualitysheet gives to Brand Fans

9. Info@qualitysheet.com
Qualitysheet is the primary Brand Community Marketplace,
trusted by many brands worldwide and growing rapidly,
unlocking the customer network in its full potential
http://www.qualitysheet.com

10. Info@qualitysheet.com
Qualitysheet is the primary Brand Community Marketplace,
trusted by many brands worldwide and growing rapidly,
unlocking the customer network in its full potential
http://www.qualitysheet.com