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- 2. Technology should be better leveraged meeting the MDGs “ Information and communications technologies are engines of economic growth and development and can help transform people's lives. New technology-based solutions that did not exist when the Goals were endorsed can and should be leveraged to allow for rapid scaling up. The most important of these technologies involve use of mobile telephones, broadband Internet, and other information and communications technologies. ” Ban Ki Moon, UN Secretary General
- 3. Why eCommerce for developing nations? • Increase Revenue & bring foreign currency • Boost employment and welfare • Gain expertise in information technology • Lead to better business practices and enhance transparency • Increase efficiency & Reduce cost in Business • Decrease urbanization • Increase productivity
- 4. eCommerce eco-System ePortal Product/Service Supplier Product ePortal Consumer Supplier mPortal Consumer Return Product mPortal Payment cy iva , pr ity c ur Bank se n, tio Re Pr Telecom iza od r tu t ho uc Merchant rn ut uc t uc od A Pr t od Pr Processor od Pr uc r n t tu Re Logistics Logistics Fraud Govt. Govt. Return/refund Regulator Regulator Privacy Business credential Policy, Law Policy, Law Banking Law Security
- 6. Looking at our neibouring country • $5.6 billion (2011) • 100 million connected to net • 600 million on mobile • About 14 million Online Customers • $1 billion in investments in 2011 • Market Share in 2010 • Online travel 80% (rail & Air) • E---retailing--- 6.5% • Financial Services--- 6.31% Source: MSL Group India
- 7. Progression Model Where is Bangladesh? Phase 0: Get on the internet Phase 1: Connecting and Entertainment Fetching Data, connecting with people Phase 2: eBusiness Basics Internet Banking, Booking tickets, Paying taxes, filling returns (get users to transaction online) Phase 3: Comparable Goods Purchases Buy standard products available offline such as books, laptops, mobile sets etc. (don’t require touch and feel) Phase 4: Subjective Goods Purchases People develop trust to buy online
- 8. Mobile Commerce • M-Commerce is the ability to conduct commerce using a mobile device. • Future is to bring all shopping and payments on Mobile
- 9. mCommerce & Bangladesh • Mobile Penetration 63% and Growing • Expecting USD 14b remittance in 2012 • 300 microfinance institutions serving around 24 million borrowers, around 6 million active borrowers • 98 million+ Mobile Phone users and its growing, around 50 million users do not have access to formal banking platform • 14 banks got mobile financial service license from central bank, 4 are found operational in market
- 10. mCommerce Market Structure
- 11. Bangladesh Mobile Phone Subscribers, Oct 2012 Operators Active Subscribers Grameenphone 40.7 million Banglalink 26.6 million Robi 21.1 million Airtel 6.9 million CityCell 1.6 million Teletalk 1.4 million TOTAL 98.3 million Source: Bangladesh Telecommunication Regulatory Commission (Oct 2012)
- 12. Bangladesh Internet Subscribers, July 2012 Category Subscribers Mobile Internet 27.8 million ISP + PSTN 1.2 million WiMax 400k TOTAL 29.4 million Source: Bangladesh Telecommunication Regulatory Commission (Jul 2012)
- 13. Challenges • Payment Collections – High Fees, Charge backs, Fraud Charges • Lack of 3D Secure technologies in Bank • Credit card is off by default by Banks • Logistics – Deliver the exact product purchased – Safe & Secure to the right person within a Reasonable timeframe – Charges of couriers – Insurance for High Value Goods – Returns • Internet Access & Reach • Trust issues – Privacy issues – Business Data security
- 14. Opportunities • 30% of the global population is now connected with more than 2 billion internet users • Global business-to-consumer e-commerce sales will pass the 1 trillion euro ($1.25 trillion) mark by 2013 • The total number of Internet users expected to increase approximately 3.5 billion by 2017 • Business-to-consumer e-commerce sales is growing @ 20% • China’s e-commerce sales growing more than 130% in 2011 • 39% of college students buy more online than in person • In China, 190 Million people transact online (35%) • In India, 7 Million People transact online (7%)
- 15. Opportunities • In developing economy eCommerce transactions are 3% of GDP • Everyone embracing technology with reasonable success • Busy lifestyle of people and there increasing dependence on internet also is creating favorable field for e-commerce • Some leading eCommerce companies are renting eStores • 60% of the country’s population is less than 25 years of old, the tech savvy generation