1. Is Mobile Marketing A Solution Or A Problem For Your
Business?
Mobile marketing is very complex. Promoting your business on mobile devices could open up
new opportunities. With so many different opinions surrounding mobile marketing, you might
be wondering where to start. Use the guidelines in this article as a launching pad.
Your advertisements should carry QR codes to assist your tech-friendly customers. This will
make it simple for people that have smartphones to access your site and any special offers
you may have. You could include QR codes on your business cards, flyers or magazine ads.
A person that takes the time to use a QR code is likely interested in your company. Offering
these on your printed ads and marketing material makes it easy for them to find out more.
You should never send messages to your customers without a good reason. You should only
message them with useful information. There have been mobile marketing campaigns that
failed because customers began getting random texts from a business. Customers like
relevance, not jokes or other nonsense.
It is important to get right to the point in your mobile marketing efforts. Keep your offers brief
and simple to understand. Make sure your customer gets your message not just physically,
but mentally as well, in the brief window of their attention that you get.
A standalone platform for mobile devices needs to have a home base. Your goal should
always be to drive visitors to your home base or remain in contact with others who frequent
your home base. It is unwise to build an entire enterprise solely on a mobile platform.
Check out this Best Live Call Answering
Standalone mobile platforms need to have home bases if they are to succeed. Your goal

2. should always be to drive visitors to your home base or remain in contact with others who
frequent your home base. It is important to note that your whole business should never
revolve around a mobile platform.
If you make it possible and simple for your mobile marketing customers to forward or resend
the message on to their friends, there is a good chance they would do it. Anytime you build a
mobile promotion, ensure that they are easy to pass on to others for further advertising.
Sometimes, the best way to lay out a mobile marketing campaign is with slow and steady
escalation. Some of the most successful marketers provide a stream of more and more full-
featured content. Take this same approach. In the course of expanding your marketing
network and your social networking circle, you can progress through text to voice to video
communication. Make use of all the tools you have available.
On the mobile landing page, try out A/B testing. To understand what is working or not
working for your visitors, testing is just as important for the mobile environment as it is for
traditional web pages. Create two unique versions of your landing pages (A & B), then
determine which page your visitors prefer. Whichever one wins should be your permanent
choice.
With mobile marketing, location means everything. Much different to other marketing types,
mobile marketing allows you to key in on your exact location. This means that mobile
campaigns can do things no other kind of marketing can. Think about how you can use this
fact to your advantage and how your business could employ a location-aware campaign
profitably.
Now that you've read these tips, it's possible to understand what is needed to be a superb
mobile marketer. You must be willing to learn as much as possible and apply that knowledge
whenever possible. Keep this in mind as you use these tips to develop your mobile marketing
plan, and increase your company's promotional reach.