SlideShare una empresa de Scribd logo
1 de 23
Descargar para leer sin conexión
the other view


anthropologists on mobility

     LINK conference
             Köln
       17-18 June, 2008




                              18_06_08
about us

What time is it
     Founded by Stephane Juguet
     Anthropology and ethnography applied to an urban context
     Studies of mobility, usage factors, knowledge design
     www.wt2i.com

Quattrolibri
     Founded by Julien Dossier
     Business development in the field of sustainable mobility
     New business opportunities in mobility services
     www.quattrolibri.com

                                                                 2
today’s talk

• intermodal mobility, seen from the user’s perspective
     context
     field observations
     reaching out
     press « play »




                                                          3
I. context
assignment: foster multimodal mobility




                                         5
benchmark: technology reigns



                    drag the From and To baubles to the
                    beginning and end stations for your trip
                    and the Widget shows you, at the bottom
                    of the window, the next few trains that will
                    get you there (even if that means
                    transferring trains somewhere in
                    between). You’re shown the train
                    name(s), times of departure and arrival,
                    total travel time, and fare




                                                              6
challenge: how effective is our message?




                                           7
II. field observations
complex human behaviour




                          9
non rational reasoning




                         10
III. reaching out
remember where our target audience is




                                        12
the missing link



Restrain                    Keep loyal
•    High oil price         •   Clean
•    Congestion charges     •   Convenient
•    Parking restrictions   •   Fast
•    Pedestrian zones       •   Reliable
•    Bus lanes              •   Secure
•    Car taxes              •   Accessible
•    Pollution concerns     •   Affordable




     Make it tough!             Make it work!




                                                13
the missing link



Restrain                    Reach out                 Keep loyal
•    High oil price         •   Advertise             •   Clean
•    Congestion charges     •   Signal alternatives   •   Convenient
•    Parking restrictions   •   Design                •   Fast
•    Pedestrian zones       •   Build new modes       •   Reliable
•    Bus lanes              •   Inform                •   Secure
•    Car taxes              •   Assist                •   Accessible
•    Pollution concerns                               •   Affordable




     Make it tough!             Make it fun!              Make it work!




                                                                          14
IV. press « play »
emotions




           16
urban games




              17
our project

A serious urban game

• Play in the city

• Win points as you move

• Be green and win more

   Promote public transport
   Promote green behaviour
   Foster social links

                              18
19
20
open for partnerships

• French base, European scope

• Contact us:
     juliendossier@quattrolibri.com
     enigmatek@wanadoo.fr




                                      21
The (happy) end




                  22
image sources

•   Slide 5
    http://software.sci.utah.edu/SCIRunDocs/index.php/CIBC:Documentation:SCIRun:UserGuide:Visualization
•   Slide 6
    http://www.macuser.com/software/bart_widget_gets_update.php
•   Slide 7
    http://www.smokingrelated.com/
•   Slide 9
    http://bruneiresources.blogspot.com/2008/02/bruneis-roads-and-cars.html
•   Slide 10
    http://k-funny.blogspot.com/2007/11/public-transportation.html
•   Slide 12
    http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=73168558
•   Slide 15
    http://nygirlofmydreams.com/




                                                                                                     23

Más contenido relacionado

Destacado

Reunio P4
Reunio P4Reunio P4
Reunio P4
Anna
 
Presentatie Ben Tiggelaar
Presentatie Ben TiggelaarPresentatie Ben Tiggelaar
Presentatie Ben Tiggelaar
Port4Growth
 
Presentatie ondernemers en kapitaalverstrekkers con schoenmakers
Presentatie ondernemers en kapitaalverstrekkers con schoenmakersPresentatie ondernemers en kapitaalverstrekkers con schoenmakers
Presentatie ondernemers en kapitaalverstrekkers con schoenmakers
Port4Growth
 
Presentatie Arko van Brakel
Presentatie Arko van BrakelPresentatie Arko van Brakel
Presentatie Arko van Brakel
Port4Growth
 
Entrance visas in brazil
Entrance visas in brazilEntrance visas in brazil
Entrance visas in brazil
Laerte Silva
 

Destacado (16)

Internetiskolanhurdå
InternetiskolanhurdåInternetiskolanhurdå
Internetiskolanhurdå
 
Reunio P4
Reunio P4Reunio P4
Reunio P4
 
3024x Faster Risk Simulation - 180x Easier Solution
3024x Faster Risk Simulation - 180x Easier Solution3024x Faster Risk Simulation - 180x Easier Solution
3024x Faster Risk Simulation - 180x Easier Solution
 
Presentatie Ben Tiggelaar
Presentatie Ben TiggelaarPresentatie Ben Tiggelaar
Presentatie Ben Tiggelaar
 
Programma Groeiversneller
Programma GroeiversnellerProgramma Groeiversneller
Programma Groeiversneller
 
Geen groei en geen personeel - Wim Davidse
Geen groei en geen personeel - Wim DavidseGeen groei en geen personeel - Wim Davidse
Geen groei en geen personeel - Wim Davidse
 
Het vinden van het juiste personeel
Het vinden van het juiste personeelHet vinden van het juiste personeel
Het vinden van het juiste personeel
 
Presentatie ondernemers en kapitaalverstrekkers con schoenmakers
Presentatie ondernemers en kapitaalverstrekkers con schoenmakersPresentatie ondernemers en kapitaalverstrekkers con schoenmakers
Presentatie ondernemers en kapitaalverstrekkers con schoenmakers
 
3024x Faster Simulation - 180x Easier Solution
3024x Faster Simulation - 180x Easier Solution3024x Faster Simulation - 180x Easier Solution
3024x Faster Simulation - 180x Easier Solution
 
Talent in gesprek
Talent in gesprekTalent in gesprek
Talent in gesprek
 
Presentatie Arko van Brakel
Presentatie Arko van BrakelPresentatie Arko van Brakel
Presentatie Arko van Brakel
 
Binden en boeien van personeel
Binden en boeien van personeelBinden en boeien van personeel
Binden en boeien van personeel
 
Entrance visas in brazil
Entrance visas in brazilEntrance visas in brazil
Entrance visas in brazil
 
Cloud HPC in Finance - A benchmark with real-world business use-cases
Cloud HPC in Finance - A benchmark with real-world business use-casesCloud HPC in Finance - A benchmark with real-world business use-cases
Cloud HPC in Finance - A benchmark with real-world business use-cases
 
Greenpeace
GreenpeaceGreenpeace
Greenpeace
 
cours ville post carbone Mastère Développement Durable HEC (2010-2011)
cours ville post carbone Mastère Développement Durable HEC (2010-2011)cours ville post carbone Mastère Développement Durable HEC (2010-2011)
cours ville post carbone Mastère Développement Durable HEC (2010-2011)
 

Similar a The other view

Mm11 nyemedier-15-02-2011
Mm11 nyemedier-15-02-2011Mm11 nyemedier-15-02-2011
Mm11 nyemedier-15-02-2011
Christian Bech
 
Mobile Go Home - Welcome Multi-Context!
Mobile Go Home - Welcome Multi-Context!Mobile Go Home - Welcome Multi-Context!
Mobile Go Home - Welcome Multi-Context!
Niels Anhalt
 

Similar a The other view (20)

Civic Technology and Mind Sets in Big Data
Civic Technology and Mind Sets in Big DataCivic Technology and Mind Sets in Big Data
Civic Technology and Mind Sets in Big Data
 
The Synergistic Traffic Intersection
The Synergistic Traffic Intersection The Synergistic Traffic Intersection
The Synergistic Traffic Intersection
 
Keolis World Mobility Report booklet
Keolis World Mobility Report bookletKeolis World Mobility Report booklet
Keolis World Mobility Report booklet
 
What exactly a smart city is?
What exactly a smart city is?What exactly a smart city is?
What exactly a smart city is?
 
CIPTEC project presentation at EU Mobility event 2016
CIPTEC project presentation at EU Mobility event 2016CIPTEC project presentation at EU Mobility event 2016
CIPTEC project presentation at EU Mobility event 2016
 
Smart Cities And Traffic Congestion || Dealing With The Conundrum
Smart Cities And Traffic Congestion  || Dealing With The ConundrumSmart Cities And Traffic Congestion  || Dealing With The Conundrum
Smart Cities And Traffic Congestion || Dealing With The Conundrum
 
Travel spirit community
Travel spirit community   Travel spirit community
Travel spirit community
 
Equinix peering location matters 2016_feb_24
Equinix peering location matters 2016_feb_24Equinix peering location matters 2016_feb_24
Equinix peering location matters 2016_feb_24
 
Alberto Bielsa (Libelium) - Conférence TechnoArk 2013
Alberto Bielsa (Libelium) - Conférence TechnoArk 2013Alberto Bielsa (Libelium) - Conférence TechnoArk 2013
Alberto Bielsa (Libelium) - Conférence TechnoArk 2013
 
KPN & Dynniq - Case Study Talking Traffic Scaling Smart Mobility to a product...
KPN & Dynniq - Case Study Talking Traffic Scaling Smart Mobility to a product...KPN & Dynniq - Case Study Talking Traffic Scaling Smart Mobility to a product...
KPN & Dynniq - Case Study Talking Traffic Scaling Smart Mobility to a product...
 
Smart Cities UK 2018 Stream 3 - Citizen Engagement
Smart Cities UK 2018 Stream 3 - Citizen EngagementSmart Cities UK 2018 Stream 3 - Citizen Engagement
Smart Cities UK 2018 Stream 3 - Citizen Engagement
 
Vehicular Networks
Vehicular NetworksVehicular Networks
Vehicular Networks
 
Mm11 nyemedier-15-02-2011
Mm11 nyemedier-15-02-2011Mm11 nyemedier-15-02-2011
Mm11 nyemedier-15-02-2011
 
SBG 2012 - Online Challenge
SBG 2012 - Online ChallengeSBG 2012 - Online Challenge
SBG 2012 - Online Challenge
 
Final geovation transport pow wow output
Final geovation transport pow wow outputFinal geovation transport pow wow output
Final geovation transport pow wow output
 
Final geovation transport pow wow output
Final geovation transport pow wow outputFinal geovation transport pow wow output
Final geovation transport pow wow output
 
Mobile Go Home - Welcome Multi-Context!
Mobile Go Home - Welcome Multi-Context!Mobile Go Home - Welcome Multi-Context!
Mobile Go Home - Welcome Multi-Context!
 
Servcice Design Principles of OneTicket
Servcice Design Principles of OneTicketServcice Design Principles of OneTicket
Servcice Design Principles of OneTicket
 
Gábor András: PERIPHÉRIA Project
Gábor András: PERIPHÉRIA ProjectGábor András: PERIPHÉRIA Project
Gábor András: PERIPHÉRIA Project
 
The role of open data in driving sustainable mobility in nine smart cities
The role of open data in driving sustainable mobility in nine smart citiesThe role of open data in driving sustainable mobility in nine smart cities
The role of open data in driving sustainable mobility in nine smart cities
 

Más de Quattrolibri

Candidature ADVANCITY : Thermometre Urbain
Candidature ADVANCITY : Thermometre UrbainCandidature ADVANCITY : Thermometre Urbain
Candidature ADVANCITY : Thermometre Urbain
Quattrolibri
 
Candidature ADVANCITY : Microfret Urbain
Candidature ADVANCITY : Microfret UrbainCandidature ADVANCITY : Microfret Urbain
Candidature ADVANCITY : Microfret Urbain
Quattrolibri
 
Candidature ADVANCITY : CITe-SERVICES
Candidature ADVANCITY : CITe-SERVICESCandidature ADVANCITY : CITe-SERVICES
Candidature ADVANCITY : CITe-SERVICES
Quattrolibri
 

Más de Quattrolibri (14)

Présentation de Quattrolibri à la Chambre d'Agriculture des Deux-Sèvres à Par...
Présentation de Quattrolibri à la Chambre d'Agriculture des Deux-Sèvres à Par...Présentation de Quattrolibri à la Chambre d'Agriculture des Deux-Sèvres à Par...
Présentation de Quattrolibri à la Chambre d'Agriculture des Deux-Sèvres à Par...
 
Rapport BETA Programme
Rapport BETA ProgrammeRapport BETA Programme
Rapport BETA Programme
 
BETA Programme - Recherche-Action "Bâtiments"
BETA Programme - Recherche-Action "Bâtiments"BETA Programme - Recherche-Action "Bâtiments"
BETA Programme - Recherche-Action "Bâtiments"
 
Rapport "Etude de préfiguration d'un télécentre"
Rapport "Etude de préfiguration d'un télécentre"Rapport "Etude de préfiguration d'un télécentre"
Rapport "Etude de préfiguration d'un télécentre"
 
BETA Programme / T / Equipe HEC
BETA Programme / T / Equipe HECBETA Programme / T / Equipe HEC
BETA Programme / T / Equipe HEC
 
BETA Programme / E / Equipe HEC
BETA Programme / E / Equipe HECBETA Programme / E / Equipe HEC
BETA Programme / E / Equipe HEC
 
BETA Programme / B / Equipe HEC
BETA Programme / B / Equipe HECBETA Programme / B / Equipe HEC
BETA Programme / B / Equipe HEC
 
BETA Programme / A / Equipe HEC
BETA Programme / A / Equipe HECBETA Programme / A / Equipe HEC
BETA Programme / A / Equipe HEC
 
Cours HEC BETA programme 2010-2011(2/2)
Cours HEC BETA programme 2010-2011(2/2)Cours HEC BETA programme 2010-2011(2/2)
Cours HEC BETA programme 2010-2011(2/2)
 
20110204 rechercheaction postcarbone
20110204 rechercheaction postcarbone20110204 rechercheaction postcarbone
20110204 rechercheaction postcarbone
 
Urban compost
Urban compostUrban compost
Urban compost
 
Candidature ADVANCITY : Thermometre Urbain
Candidature ADVANCITY : Thermometre UrbainCandidature ADVANCITY : Thermometre Urbain
Candidature ADVANCITY : Thermometre Urbain
 
Candidature ADVANCITY : Microfret Urbain
Candidature ADVANCITY : Microfret UrbainCandidature ADVANCITY : Microfret Urbain
Candidature ADVANCITY : Microfret Urbain
 
Candidature ADVANCITY : CITe-SERVICES
Candidature ADVANCITY : CITe-SERVICESCandidature ADVANCITY : CITe-SERVICES
Candidature ADVANCITY : CITe-SERVICES
 

The other view

  • 1. the other view anthropologists on mobility LINK conference Köln 17-18 June, 2008 18_06_08
  • 2. about us What time is it Founded by Stephane Juguet Anthropology and ethnography applied to an urban context Studies of mobility, usage factors, knowledge design www.wt2i.com Quattrolibri Founded by Julien Dossier Business development in the field of sustainable mobility New business opportunities in mobility services www.quattrolibri.com 2
  • 3. today’s talk • intermodal mobility, seen from the user’s perspective context field observations reaching out press « play » 3
  • 6. benchmark: technology reigns drag the From and To baubles to the beginning and end stations for your trip and the Widget shows you, at the bottom of the window, the next few trains that will get you there (even if that means transferring trains somewhere in between). You’re shown the train name(s), times of departure and arrival, total travel time, and fare 6
  • 7. challenge: how effective is our message? 7
  • 12. remember where our target audience is 12
  • 13. the missing link Restrain Keep loyal • High oil price • Clean • Congestion charges • Convenient • Parking restrictions • Fast • Pedestrian zones • Reliable • Bus lanes • Secure • Car taxes • Accessible • Pollution concerns • Affordable Make it tough! Make it work! 13
  • 14. the missing link Restrain Reach out Keep loyal • High oil price • Advertise • Clean • Congestion charges • Signal alternatives • Convenient • Parking restrictions • Design • Fast • Pedestrian zones • Build new modes • Reliable • Bus lanes • Inform • Secure • Car taxes • Assist • Accessible • Pollution concerns • Affordable Make it tough! Make it fun! Make it work! 14
  • 15. IV. press « play »
  • 16. emotions 16
  • 18. our project A serious urban game • Play in the city • Win points as you move • Be green and win more Promote public transport Promote green behaviour Foster social links 18
  • 19. 19
  • 20. 20
  • 21. open for partnerships • French base, European scope • Contact us: juliendossier@quattrolibri.com enigmatek@wanadoo.fr 21
  • 23. image sources • Slide 5 http://software.sci.utah.edu/SCIRunDocs/index.php/CIBC:Documentation:SCIRun:UserGuide:Visualization • Slide 6 http://www.macuser.com/software/bart_widget_gets_update.php • Slide 7 http://www.smokingrelated.com/ • Slide 9 http://bruneiresources.blogspot.com/2008/02/bruneis-roads-and-cars.html • Slide 10 http://k-funny.blogspot.com/2007/11/public-transportation.html • Slide 12 http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=73168558 • Slide 15 http://nygirlofmydreams.com/ 23