1. @qubitgroup
Qubit platform:
Introduction to Personalisation Webinar
Thursday 23rd May 2013
Harry Hurst
Head of Partnerships
harry@qubitproducts.com
Will Browne
Analyst
will.browne@qubitproducts.com

2. Agenda
- Introduction to Qubit’s platform
- Personalisation for the 21st century marketer: putting it into practice
- Client case studies
- Q&A

3. Identifying the current
marketing challenges

4. 52% agree that ‘the ability
to personalise web content
is fundamental to their
online strategy’
Source: Econsultancy 2013

5. Visitor behaviour has changed; traditional tools don’t work
Then: The purchase
funnel
Now: The costumer
decision journey
Awareness
Familiarity
Consideration
Purchase
Loyalty
Evaluate
Commit
Experience
Consider Buy
Interest
trigger
Decision
trigger

6. Modern ecommerce business tools are disparate
6
Data
management
Insight Personalisation
Testing, Targeting Widgets
-Data layer
-Tag management
- Mouse tracking
- Feedback
- Session analytics
- Journey mapping
- Offers
- Dynamic content
- Messaging layers
- Recommendations
- Live chat
- Reviews
- Retargeting
- Tag management
vendor
- BI platform
- Analytics companies
- Agencies
- CMSs
- Testing platforms
- Personalisation
platforms
- Marketplace
companies
whathowwho

7. Why is it important
to create personalised
experiences?

8. You can’t afford non-converters!
8
Attraction
High investment
in driving traffic,
rising CPA costs
97% of people
don’t buy
On-site
Poor return
on investment
for all involved
Return

9. Consumers are used to great experiences

10. They are empowered!

11. The evolution of digital
optimisation

12. 12
Websites need to start
personalising with
targeted content
People are different - they have different budgets, different
products they’re interested in. Different people need different
experiences.

13. Website personalisation is...
13
Messaging Offers Announcements
Theme and layout Recommendations Widgets

14. For all the different types of people who visit your site
14
Basket cases
People who put things
in their basket and
don’t buy
Lost souls
On site search users
who never find what
they're looking for
First timers
New users in
need of brand
reassurance before
they engage
Careful spenders
People who leave long
gaps between making
purchases

15. Optimise all your different technologies
15
Recommendations
Live helpMerchandising
Reviews Retargeting

16. The Qubit platform
explained

17. biceps

18. biceps
Behavioral data
Insight
Content
Execution
Performance
Simple workflow

19. Behavioural data
Invest in a data model that tells you everything about what people do
19
Quantitative data
Universal Variable structures all
the data from each page
Your products
are hard to find
< navigation >
< description >
< price >
< image > < colour >
Qualitative data
Visitor Opinion gathers useful
insight as people leave the page

20. Insight
Be able to find out how people really behave
20
The average UK Safari
user spends £30 more
on technology than people
using other browsers
Visitors arriving at
lunchtime are 33% more
likely to purchase than at
other times of the day
Holidays are most often
bought on tablets between
8-9 on monday evenings

21. Content
Personalise with the right content to get the job done
21
Headbar
Sliders Pointer Lightbox Live help
Footbar

22. Execution
Be able to target on precise variables
22
Browser type Visit number Device or platform
Basket contents Time on page Product type

23. Performance
Understand how your personalisations perform against a control
23

24. 24
Simple workflow
Bridging the gap between analysts, marketers and developers for increased agility
Behavioural data Insight Content Execution Performance
Single workflow

25. biceps
Behavioural data
Insight
Content
Execution
Performance
Simple workflow

26. Personalisation for the 21st
marketer: How to put it into
practice

27. Qubit platform demo:
• UI overview - Discover and Deliver
• Discover unique insights
• Introduction to visitor level analytics
• Query building and using saved reports
• Delivering personalised campaigns
• Targeting and format overview
• Campaign reporting and statistics
• User management

28. Client case studies
Find out how businesses using the Qubit platform are able to increase
revenue through smart personalisation:

29. Stylistpick
29
33% increase in
conversions for
unregistered
Chrome users.
We helped more visitors
take the Stylistpick quiz
and get personalised
fashion
recommendations.

30. Childrensalon
30
13% conversion
uplight in foreign
markets.
We helped Childrensalon
to engage customers in
their own language.

31. Crew Clothing
31
7.4% increase in
conversion for
new users.
We helped Crew
engage more visitors
with the brand for the
first time.

32. 32
Q&A

33. Final Thoughts

34. Be the first to get our personalisation research
34
Sign up here:
bit.ly/quresearch

35. Thank You
Harry Hurst
Head of Partnerships
harry@qubitproducts.com
Will Browne
Analyst
will.browne@qubitproducts.com
@qubitgroup