1. Let’s communicate!
ISciCo – Module 2
ISCICO Course, 14-18 Jan 2013,
Universitat de Girona
Miquel Duran, UdG
@miquelduran
miquel.duran@udg.edu
http://miquelduran.net
License: Creative Commons CC-BY-SA

2. But what does science
communication 2.0 mean?
Above all: be active and have an
attitude towards sharing, collaborating
and curating
And please don’t forget to provide
yourself with basic Digital skills – and
ask if necessary

3. Little Social Science Communicator
Red Riding Hood
• The constant change due to
heavy use of IT in research
leads sometimes to forget
that important things
(reflexion) must be
prioritized wrt urgent things
(hurry).
• Granma Society waits for
LRRH to bring her the
Knowledge Basket, but Wolf
Twodotzero tricks her so,
instead of tanking the
Reflection lane, takes the
Hurry trail..

4. How we (scientists) can communicate (1/3)
• By origin
– Personal
– Groupal
– Corporate
• By destination
– Indexed Journals / Scholar Publications
– Science journals for scientists (eg Scientific American)
– Science General for the Public (eg Quo, La Recherche)
– Communicacion of Science Culture
– Citizens Outreach
– Children's, Youth Outreach

5. How we (scientists) can communicate (2/3)
• By medium
– Paper
– Multimedia/Radio & TV/Cinema
– Internet
– Webs
– Blogs
– Twitter
– Other Social Media
– Augmented Reality
– Video streaming

6. How we (scientists) can communicate (3/3)
• Personal
– Shows
– Theater
– Performances
• By direction
– Unidirectional
– Bidirectional
– Multidireccional
• By privacy level
– Private
– Semiprivate
– Public
• By message
– Own personal: PhD / researcher blog
– News curation on a particular field of science
– News curation on policy, funding, etc.
– Contributing to shared blog
– Contributing to research group
• Others

7. Purpose
• Purpose
– Branding
– Marketing
– Social Service
– Cooperation & Volunteering
– Building online presence
• Some challenges
– Language
– Digital divides

8. Personal Digital Tools
Twitter
Facebook
Blogging platform: Wordpress
Wiki platform: Wikispaces (Wikipedia too)
General Social Media: from twitter to facebook,
linkedin, pinterest, tumblr, etc. Flickr, Youtube
Mobile Apps
Instagram, pinterest, etc.
Viddy / video capturing
See Digital Survival Kit in the ISciCo wiki!

9. Key tools
• LinkedIn: the new CV?
• Slideshare/issuu: Repository PDF, PPT, etc.
• Creative Commons Licensing
• And indeed
– Twitter
– Blog
• See Digital Survival Kit at ISciCo wiki

10. Little Communicator Red Riding Hood
• Dazzled Little Social Science Communicator
Red Riding Hood is a part of a collection of
people that see IT and Web 2.0 as a new
form of magic.
• However, like magicians actually just create
illusions, Society must know how to take
profit from Web 2.0 cleverly, namely the
University and the other sectors of Society.
• Digital divide (and perhaps scientific divide)
does not shorten, but widens. We cannot
stand it.
• The wolf (will) eat(s) LRRH