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government in the 2.0 era Hillary Hartley NIC Inc. Government Technology Events Fall 2008
What is Web 2.0?
 
Web 2.0 is not… all about technology.
It is an era.
But how did we get here? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Core tenets of Web 2.0 Openness Collaboration Community
What does this mean for government?
The productivity gains from Web 1.0 have been used up. The efficiency gains and the real value of Web 2.0 will come from  collaboration .
Web 1.0    eGov Web 2.0    ????
eGov, iGov, we all Gov efficiency & invisibility
Web 2.0 Value for Government ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
let’s dig deeper
The 5 Ws Who? What? When? Where? Why?
Who?
Web 2.0 is about  people .
Read-write Web  +  People Using It   Web 2.0
[object Object],[object Object],[object Object],Who? Web 2.0 is about  people .
[object Object],[object Object],[object Object],Who? Web 2.0 is about  people .
What?
Web 2.0 is about  data .
[object Object],[object Object],[object Object],What? Web 2.0 is about  data .
[object Object],[object Object],[object Object],What? Web 2.0 is about  data .
There are creative people all around the world…and they are going to think of things to do with our [data] that we didn’t think of. - Vint Cerf, Google Web 2.0 is about  data .
Quick Case Study iamcaltrain.com
www.caltrain.org
maps.yahoo.com
www.iamcaltrain.com
Web 2.0 is about  sharing .
What? ,[object Object],[object Object],[object Object],Web 2.0 is about  sharing .
When?
Web 2.0 is  NOW .
When? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0 is  NOW .
Where?
Web 2.0 is about the  network .
Where? ,[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0 is about the  network .
Where? ,[object Object],[object Object],[object Object],[object Object],Web 2.0 is about the  network .
Fax Machine   Social Networks
Why?
Government 2.0 is  here .
Future of eGovernment ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ loosely joined pieces”
 
Trust    Empowerment Cooperate with your citizens. Reward collaboration. Loosen the grips of control.
Examples Some of my favorite sites. What they do, and how you might use them.
flickr folksonomy-based photo-sharing
 
 
 
 
 
flickr ,[object Object],[object Object],[object Object],[object Object],[object Object]
twitter What are you doing?
a personal twitter page
“ news river”
customer service
customer service  2
some gov-related twitters
Los Angeles Fire Department
It takes reporters time to set up and get the story, but  Twitter turns thousands of regular people into citizen journalists  – all of whom are on the scene.
UK Prime Minister’s Office
Michigan Governor
twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
get satisfaction people-powered customer service
 
company help forum
 
 
some gov-related forums
Logan, Utah
Ann Arbor City Council
get satisfaction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
uservoice user-driven feedback loops
 
 
 
uservoice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Service marketing happiness reduced support costs
policy
[object Object],[object Object],[object Object],[object Object],Address policy concerns.
[object Object],[object Object],Address policy concerns.
Your To-Do List No need to reinvent the wheel. Use available tools. Get your feet wet.
Increasing Efficiency & Productivity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Start Small... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Importance of Web Standards ,[object Object],[object Object],[object Object],[object Object],[object Object]
What can you do right now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ At the end of the day, it’s not even about collecting information on your portals.  The best way to make yourself web 2.0 is actually to  expose  your data  in ways that  let other people  re-use  it .” Tim O’Reilly,  Government Thinking about Web 2.0
Social Media Platform blogs & micro-blogs, wikis, podcasts, photo & video sharing, live video streaming, social networking, social bookmarking, mashups, feeds, microformats
Web 2.0 is not just about the technology… It is the emergence of a new era, a shift in ideals, enabled  by the technology.
embrace the shift
Photos & Concepts http://flickr.com/photos/dpwhitt/127977447/ http://flickr.com/photos/tookie/183503927/ http://flickr.com/photos/vonkinder/318622997/ http://flickr.com/photos/ryanr/142455033/ http://flickr.com/photos/adrian_s/8271860/ http://flickr.com/photos/thorinside/194806347/ http://flickr.com/photos/zeuxis/318242414/ http://flickr.com/photos/moonrising/211122147/ http://flickr.com/photos/tcp909/132665279/ http://flickr.com/photos/m_e_l_o_d_y/392265668/ http://flickr.com/photos/darwinbell/515431862/ http://flickr.com/photos/78364563@N00/34575328/ Many thanks to my friends Tara Hunt (http://horsepigcow.com) and Silona Bonewald (http://silona.com).
Thank you! Hillary Hartley [email_address] 415-573-2487 follow @quepol

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