The document provides an in-depth analysis of the digipaks for two albums: Florence and the Machine and Rihanna. For Florence's album, the summary notes that the digipak utilizes a vintage, artistic theme throughout with neutral colors and makeup that draws attention to her unusual appearance. Rihanna's album cover stands out for its unusual black and white design that emphasizes her image over brightness and focuses on her hair and rebellious persona through smoking images. The photoshoot depicts her in gritty urban settings to look candid and connect with fans beyond a typical pop image.

1. Florence digipak:
Album cover: her appearance first thing that
strikes you, album cover reflects her genre
which has an element of pop but is also very
alternative, her image is similar because she
looks attractive and appearance is something
that is marketed on in pop music however her
appearance is still unusual: her make-up is
neutral and whilst you notice it, you’d associate
pop genre with colours and bright make-up yet
her look has a vintage feel to it that goes
throughout the whole digipak and so identifies
this alternative genre
There is an artistic, slightly obscure element to
the digipak because of the mirroring effect of
her whilst also bringing all the focus onto her
Back of CD: Whilst we could take away the
artistic element of this digipak, the CD itself
and the tracklisting is quite boring, the colours
are plain, font is quite basic
The only thing the stands out is the album title
as the background but again the colour is quite
neutral and not very exciting
Two discs, however, selling point of a digipak
because that’s more than a normal CD
Photoshoot in digipak: This continues the
artistic, vintage theme and also incorporates
fashion and even scenery as an important part
of the image

2. Lighting and colour is key in the images;
manipulated to emphasize her appearance, e.g
she is in the middle of the window, then the
shadows are used to give an edgy vibe which
again makes it look quite alternative
Her clothes, whilst they are glamorous and
vintage which shows that fashion is a big factor
in her image, they are quite neutral colours
again and the whole use of neutral colours
helps draw attention to her hair because you
don’t notice what she’s wearing as such, the
first thing you are drawn to is her hair
The colour of her hair is really striking and is
the most if not only source of colour in the
photo and links the whole photoshoot together,
shows her hair is her most distinct part of her
look and makes her recognizable
Other: Something that I found interesting was
the lyrics handwritten on the photos because it
gives it a personal feel, as if she’s personally
written about her feelings as if it was a diary,
and it is something that we would think about
using for our artist
This photo here also provides a personal feel
because it feels like it’s been taken
spontaneously, out of her private life
Overall, I like the artistic yet glamorous vibe
that is constructed through the mise-en-scene
of the digipak, so the lighting and her image,
and is something that we would consider using
for our digipak

3. Rihannadigipak:
Album cover: Firstly, the album cover is in
black and white, as it most of the album, which
is not typical of the pop genre because it’s
usually about colour and brightness so the fact
that it’s black and white emphasizes the focus
on her. The only colour on the album cover is
on the spine, and it’s her name, to again
highlight her as commodity.
The typography in general is quite basic, small
and plain font, so that people are drawn to her
face and it’s clear that she’s the main focus.
Smoking: rebellious, could show that this
album is more dark and less pop
What is also not as pop as other digipaks is
that her make-up is quite minimal, not very
bright, yet her hair takes up most of the album
cover so again that continues this theme that
hair in particular influences the image, maybe
more so than make-up in this instance
Back of CD: Has no tracklisting, the tracklisting
is inside the digipak which is something
innovative for all digipaks and could be
something that we’d consider for our digipak
Again the main focus is on her, she is in the
middle of the photo and takes up all of it even
though it is flipped upside down
Unlike the album cover, it isn’t a close-up and
instead focuses on her fashion which is quite
an unusual combination but continues this
theme that image is very important

4. Again, she is smoking here which makes her
look rebellious and careless
Photoshoot: On the inside of the digipak, there
is where we finally see some colour but the
background is quite dull so not just that
Rihanna is the main focus but her top half
Again fashion, in this case jewelry, is the main
factor of her image which is something we’ll
definetly consider for our digipak
What we liked about the whole photoshoot is
that it doesn’t look like a photoshoot, it looks
like it has been taken in a city that isn’t that
glamourous, because of the graffiti and dirty
surroundings but gives it an edgy feel. Pop is
genuinely seen to be quite glamourous yet her
digipak is constructed to look gritty and more
associated with non famous people than it
would be a pop star. We really liked this
because it gives a more realistic portrayal of
her that could help to connect more with her
fans
All of the photos are made to look as if they’ve
been taken for a newspaper article, with the
exception of the photos where she gives eye
contact, it’s as if she isn’t aware that they’re
being taken, which gives a candid feel. The
photos on the staircase in particular look
spontenous, the background isn’t particularly,
the setting looks quite gritty, just like a normal
flat

5. Her poses demand a lot of attention and are
controversial alone because they are quite
sexual
This could reflect her image in the media – she
is the subject of a lot of controversial attention
in the media and so Rihanna could be playing
on this and reflecting her rebellious attitude
towards it
She constructs a party girl, rebellious image
throughout the digpak with the photos of her
posing with alcohol and cigarettes, which is
something that is more rock than conventional
pop music
Throughout the digipak, her clothes are
minimal which enhances her attractiveness
again, which could appeal to a male audience
where is a female pop star would genuinely
expected to be targeting young girls
The whole digipak in general doesn’t seem
genre specific
Tracklisting: the thing I liked most about the
digipak was how the tracklisting was
constructed. It’s presented as a newspaper
article, with links the whole digipak together,
and also continues with obvious influence of
media in the digipak. Each song title has a
different font, which we found really
intersesting and unique, and is something that
we would consider for our digipak