The document reports on a survey conducted to understand customer preferences for banquet halls. The survey found there are two key segments - party goers, who want fun experiences, and cost-conscious customers, who prioritize affordability. The survey results can help banquet halls tailor their marketing messages and offerings to each segment's priorities such as included services, reasonable rates, and accessibility.
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Banquet Hall
1. Math 110
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FINAL REPORT – DECEMBER 2011
BANQUET HALL
Project Team
Jasleen Kaur
Jemal Rahyab
Brandon Rodriguez
Romina Scaturro