How to Capture Leads
As marketers, our job is to source leads for sales people to act on, and to eventually convert those leads into paying customers. Salesforce.com is the best way to nurture leads into paying customers. But, in order to manage leads in Salesforce, you need to capture leads first. QuickTapSurvey now has the ability to export lead data into your Salesforce.com account. This means that the next time you attend a trade show, you can use QuickTapSurvey for lead retrieval and then nurture these leads using Salesforce. To help you source face-to-face leads using QuickTapSurvey, here’s a way to “growth hack” a lead capture process that we adapted from QuickSprout’s growth hackers checklist. You can use any CRM system or data collection tool you want, but we are going to focus on using QuickTapSurvey and Salesforce.com together. Read the full post here: http://blog.quicktapsurvey.com/2014/05/15/capture-leads-using-quicktapsurvey-salesforce/
