Actual Insights about social media China q3 2011

1. INTERNET & IMPORTANCE
SOCIAL MEDIA
CHINA
Latest update July 20 – 2011

2. Internet

3. Internet use

4. Importance sources

5. Importance as trustful source

6. Internet sources Important for DM

7. Sources for trustful preparations

8. Importance communication with blogs

9. Chinese social media
Aug 2011

14. User base and profits of China’s top social
media networks

17. Major vs Minor China
Social Media Networks.

18. .
Youku dominates China’s top 10 online
video sites.
2011, august

20. Most important Activities
in China Social Media.

22. 35.7% Chinese netizens visit China
social media networks daily

23. The 7 types of Chinese Netizens.

24. China Digital Behavior:
Microblogs vs. Social Networks

25. Share online shopping sites

26. China onlineshopping penetration
rate

32. Ranking China’s Social Networks:
Tencent Qzone Tops the List.

34. Blog power
• How does blogger information spread across
the web? 47.1% of respondents visit other
blogs through blogroll links; 43% blog find
others through search.
• Web peer recommendations accounted for
40.4%. This is important; as we see
networked blogs increase in popularity
quickly vs. their non-networked brethren.
• 37.2% of respondents browse blogs by
friends’ recommendation.
• 28.8% traffic to blogs comes through
friend recommendation via QQ or MSN.
• Traffic from recommendations from forums
tends to be low; a well as traffic from
traditional media. This is likely due to the
unique nature of blogs as a sharing platform
rather than a one-
way communication platform.
• The key takeaway? As in the West,
greater networking of blogs within China’s
internet space leads to exponential speed Mail=red
and efficiency in growing blog platforms.

35. Grew of blog

36. Online shopping

37. Frequency Online shopping

38. Reasons Online Shopping

39. Contacts
• Henk Terol, Mobile +31 (0) 654977703
• Post adress: Hoogaarslaan 22, 1503 WE Zaandam, The Netherlands
• WeB: www.admarcom.com
• Phone: +31 (0)654977703
• http://www.slideshare.net/quita1954
• Skype: henkterol21
• Twitter: seanhenk