Retail in China is a tough business but their are opportunities and challenges. In our perspective their are challenges for city brand in food and drinks for young and curious new consumers with interest in functional nutrition and added values as loyalty programs.

1. WORKSHOP
RETAILEN IN CHINA
29 september 2011

2. Today’s choice shapes the future

3. DUTCHMAN HENK TEROL IS THE OWNER OF
MARKETING AND COMMUNICATION
CONSULTANCY ADMARCOM.
WITH OVER FORTY YEARS OF EXPERIENCE IN
MARKETING AND DEVELOPMENT, HENK VISITED CHINA
NUMEROUS TIMES. ONE OF HIS PROJECTS WAS THE
INTRODUCTION OF GREEK GOURMET PRODUCTS IN
THE RAPIDLY MATURING CHINESE RETAIL MARKET.
WHILE TRAVELING THROUGH CHINA, HE WORKED EXTENSIVELY WITH
DISTRIBUTORS, RETAILERS AND OTHER STAKEHOLDERS. AND SOON HE
WAS ASKED TO BECOME MASTER OF CEREMONIES OF ONE OF HIS
BUSINESS PARTNERS. TODAY HENK IS YOUR MASTER OF CEREMONIES.

4. Content:
 Urbanization
 Why China?
 Consumers
 Retail in China
 Opportunities
 Questions
 Internet & Social Media

5. 20 YEARS FROM NOW CHINA'S WILL BE
THE LARGEST ECONOMY IN THE WORLD.
ESPECIALLY
WHEN CHINA IS LESS EXPORT DEPENDENT
AS DOMESTIC CONSUMPTION GROWS

6. The outlook

7. URBANIZATION CHINA
Retail & Retail Suppliers With Export Plans To China

8. China Population developments

9. Urbanisation CHINA

10. Tier cities CHINA

11. Population Developments CHINA

12. Why China?
City developments : source Champs, fastest growing cities
Population in 2000 Peak population (year)
Pearl River Delta “City” 16.6 m 31.2 M (2034)
Guangzhou, Shenzhen, Dongguan and Foshan
Jingjin 16.6 M 31.1 M (2035)
Beijing & Tianjin Current Beijing 16.8 M
Current Tianjin 10.8 M
Yangtze River Delta “City” 14.8 M 21.6 M (2031)
Chongqing 6.2 M 11.2 M (2027) Current 32 M
Chengdu 3.9 M 11.1 M (2035) Current 10.4 M
Zhengzhou 6.7 M 10.1 M (2039) Current 7.2 M
Xi „an 4.6 M 10.0 M (2035
Changzhutan cluster 3.7 M 9.7 M (2034)
Nanjing 3.5 M 7.2 M (2035) Current 7.7 M
http://www.eiu.com/subscriber_promos.aspx

13. WHY CHINA?
Retail & Retail Suppliers With Export Plans To China

14. Why China?
China Facts

15. Why China?
China Facts

16. Why China?
China Facts
CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT

17. Trade facts Globally

18. Trade facts

19. Economic Grew CHINA

20. Income Developments CHINA

21. Changes and challenges ahead
 Politics: party bureaucracy and the challenges ahead of a fast-changing society
 Economy: Government control and entrepreneurial spirit
 China and the world: Nationalism and Foreign business
 Infrastructure: hard and soft (still bad areas)
 Demography: education and workforce
 Management: The international manager
 Production: The law, supply china and quality
 Growing middle classes and life style products
 China & EU

22. Dutch export CHINA

23. CONSUMERS
Retail & Retail Suppliers With Export Plans To China

24. Chinese Consumers

25. Consumer Trends China

26. Young Chinese consumers

27. Comparison of young consumers in Asia

28. Important to know
• Trend Sensitive
• Brand Sensitive
• Brand Loyalty
• Western-oriented
 FEATURES:
• 15% population is between 15 and 24 years old;
• 260 million critical potential consumers (middle class)
• Major impact by increasing purchasing power
• Important for business strategy

29. RETAIL IN CHINA
Retail & Retail Suppliers With Export Plans To China

30. China Retail

31. Shopping Shanghai

32. Shopping Shanghai

33. Sheng da Plaza – Pudong

34. Sheng da Plaza – Pudong
GLOBAL RETAILERS
 Retail & Retail Suppliers With Export Plans To China

35. China Retail companies owns mostly the
hole supply chain
http://www.hutchison-whampoa.com/eng/index.htm
Sir Ka-shing Li, is a wealthy businessman from Hong Kong. He is the richest person of East Asian descent in the
world and the sixteenth richest man in the world with an estimated wealth of US$16.2 billion on 13 February
2009. Presently, he is the Chairman of Hutchison Whampoa Limited (HWL) and Cheung Kong Holdings;
through them, he is the world's largest operator of container terminals and the world's largest health and
beauty retailer.

36. Global Retail China

37. Global Brands with
Experience Retail China

38. Cooperation's

39. Luxury brands in China
 The Digital IQ of Prestige Brands in China
 The massive potential for retail businesses in China is no surprise to anyone—least
of all prestige brands. After years of annual double-digit growth, China‟s booming
economy has left tens of millions of consumers seeking new ways to spend their
disposable income. In 2009, China became the world‟s second largest luxury
market behind Japan, surpassing the United States.
 Even though these trends were recognizable at least 20 years ago, many prestige
brands are still playing catch-up in this diverse and rapidly changing marketplace.
With 384 million internet users—more than the U.S. and Japan combined—much of
the competition for customers and brand loyalty will play out online.
 The investment prestige brands make in their own digital competence could be a
deciding factor in their ability to survive and thrive in China, and is likely to become
increasingly important as the market matures.

40. Sheng da Plaza – Pudong
NEDERLANDSE RETAILERS
 Retail & Retail Suppliers With Export Plans To China

41. Shopping Beijing

42. Shopping Shanghai

43. Sheng da Plaza – Pudong
FOOD RETAILERS CHINA
 Retail & Retail Suppliers With Export Plans To China

44. Developments food & beverages retail China

45. Carrefour
http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/BSTR246.htm
http://www.express.be/business/nl/economy/carrefour-succesvol-china-dankzij-lokale-orientatie/83898.htm

47. City Shop

48. City Shop

49. Sheng da Plaza – Pudong
OPPORTUNITIES
 Retail & Retail Suppliers With Export Plans To China

50. Concept & Furnish

51. Concept & Furnish

52. Experience shopping

53. Signing

54. Inspiring

55. Empty malls and shops

56. Empty malls and shops

57. Retail in China after work

58. Business in China
• Characteristics and habits
• First Step
• Corporate culture
•Guanxi (Relationship Development)
Preparations
Information is available!!!!

59. Chinese Relationship Development

60. Relationship development
"Business" and "Private" are of equal significance.
It comes in both cases on respect and trust that the relationship is balanced.
.

62. Further reading

63. 同义词

64. CHINA
Workshop for entrepreneurs with
export plans to China
Thanks for your attention and I
wish that you can now make a
step forwards to reach your aims
HENK TEROL
Mobile: +31(0) 654 977 703

65. INTERNET & IMPORTANCE
SOCIAL MEDIA

66. Internet

67. Internet use

68. Importance sources

69. Importance as trustful source

70. Internet sources Important for DM

71. Sources for trustful preparations

72. Importancy communication with blogs

73. Chinese social media

74. Online shopping