Want to supercharge sales of your next book? Download this FREE book marketing template brought to you by The Pantheon Collective (TPC Books) and Omar Luqmaan-Harris, your book marketing expert!

1. Marketing Plan

7. 5 P’s of Marketing 1 2 3 4 5 Product Positioning Price & Place Promotion

8. 5 P’s of Marketing 1 Product

13. 5 P’s of Marketing 2 Positioning

16. 5 P’s of Marketing 3 4 Price & Place

17. Pricing comparison By Sales channel Pick a well-selling recently launched book in your genre and find out prices across various channels Format Sales Channels List Price Sales price Discount (%) Hardcover Bookstores, Amazon Paperback Bookstores, Amazon Kindle, Ipad, Nook, eReader Amazon, Apple, B&N, Sony Audiobook Bookstores, Amazon

18. Pre-launch Pricing ( 1 st six weeks ) Format Sales Channels List Price Sales price Discount (%) Paperback Amazon, BN Paperback In-person Paperback Facebook ebook Amazon, BN, smashwords, etc

19. Launch Pricing ( next 6 months ) Format Sales Channels List Price Sales price Discount (%) Paperback Amazon, BN Paperback In-person Paperback Facebook ebook Amazon, BN, smashwords, etc

20. Post-launch Pricing ( next 12 months ) Format Sales Channels List Price Sales price Discount (%) Paperback Amazon, BN Paperback Facebook Paperback In-person ebook Amazon, BN, smashwords, etc

21. 5 P’s of Marketing 5 Promotion

26. Buy this book and put down ideas you think will help you reach your target audience

27. Buy this book and put down ideas you think will help you drive word of mouth

28. Buy this book and leverage your own power to promote yourself!

30. Implement a phased approach Pre-launch How many copies ? Launch How many copies? Post-Launch How many copies?

31. Pre-Launch Activities & expenses ROI stands for return on investment. You divide actual sales by your investment to create this ratio. A 1:1 ROI means that for every dollar you Invested you made a dollar. A good ROI is anything above 2:1 Activity Cost Sales Target ROI (Projected) ROI (Actual)

32. Launch Activities & expenses ROI stands for return on investment. You divide actual sales by your investment to create this ratio. A 1:1 ROI means that for every dollar you Invested you made a dollar. A good ROI is anything above 2:1 Activity Cost Sales Target ROI (Projected) ROI (Actual)

33. Post-Launch Activities & expenses ROI stands for return on investment. You divide actual sales by your investment to create this ratio. A 1:1 ROI means that for every dollar you Invested you made a dollar. A good ROI is anything above 2:1 Activity Cost Sales Target ROI (Projected) ROI (Actual)

38. Questions? Contact us! www.pantheoncollective.com [email_address]