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2010
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lg cns
www.lgcns.com/en

2. a leading IT partner, this is the timeless promise for its customers.
opportunities and actively hybridizing IT-based solutions with prospective business models. This is the way LG CNS sees itself becoming
partnership imbued with deep bonds. LG CNS is making headway toward success with its customers by proactively discovering growth
‘Beyond Promise’ is the brand slogan of LG CNS. It connotes the uncompromising steps that make LG CNS the last word in far-sighted
joyful
Leading Global IT Partner
convenient
advanced

3. Convenient Lifestyle
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Enjoy a Brimming Cup of Convenience.
Our advanced IT services help speed up traffic flow.
To Bring Convenience in People’s Lives
Beijinians get to work faster than ever and traffic flow has been greatly improved in Seoul. Instead of waiting in line to buy a
transit ticket, commuters have the time to read a newspaper, enjoy their morning coffee, or start working out. The automated
fare collection system, transit card system, and other innovative solutions developed by LG CNS help its customers to provide
fast and accurate transportation services. With LG CNS, traffic flow and travel speed will be dramatically increased.

4. Advanced Lifestyle
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See How the Future Starts Today.
Our u-City solutions help create the futuristic lifestyle that people dream of.
To Help People Live Their Dreams
Students can stay at home and get overseas college lectures. Anytime anywhere, patients can receive a diagnosis and
businessmen continue to work while on the go. Because the IT infrastructure links homes, schools, offices, and roads between
cities and countries to allow a ubiquitous information environment. Our unique blend of ubiquitous solutions, encompassing
u-City and u-Health systems, allows u-Life environment and improves the competitiveness of municipal administration. With
LG CNS, a bright future is just a fingertip away.

5. 06
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Make a Splash with a School of Fish.
Our visual entertainment solutions represent the amazing virtual world.
To Deliver Joy and Sparkling Moments
The number of tourists is increasing sharply each year whether in Las Vegas, U.S.A., or in Melbourne, Australia. The cheers
of spectators soar up from “Quest Field,” the home stadium of the Seattle Seahawks, and from Cairo Stadium. Because video
display systems can spread a sapphire blue ocean across downtown areas or a variety of vivid visual entertainments throughout
grandstands. Our video display solutions represent full-palette images and light effects that create amazing spaces beyond
imagination. With LG CNS, the world shimmers with joy and sparkling moments.

6. The Best IT Partner,
Making Dreams Come True Together
with Our Customers
Since our founding in 1987, LG CNS has made continuous efforts to become the best customer value-creating
IT partner in the world. We have carried out countless successful projects by developing new technologies a
step ahead of the changing trends and by providing optimal solutions that satisfy the needs of our customers.
We are now recognized around the world as a leading IT partner, displaying outstanding performance
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throughout the industry. The unconditional support our customers have shown us, combined with our passion
for customer value, has enabled us to sustain our growth and lead the Korean
IT service industry for more than 20 years.
Recently, as the convergence of IT with various other industries accelerates,
changes are being made more frequently and competition has become
intense. Nevertheless, even in times of such changes, LG CNS is striving to
create new growth opportunities for our customers based on our competitive
expertise. Our struggle to become No. 1 in the business convergence market
and our endeavors to become a truly global company with the strengthening
of our overseas operations, are all efforts that are being made to provide
more value to more customers.
LG CNS is now making progress towards a new dream, a dream of becoming
a lasting company that can achieve sustainable growth together with our
customers. In order to make this dream real, we plan to concentrate
our efforts on becoming globally competitive by enhancing our service
capacities and establishing a foothold for growth that will help us lead
the future market. We will also strive to create an organizational culture
that respects human dignity, where employees may make full use of their
abilities and develop their dreams. Jeong-Do Management, which aims to
uphold fundamental principles under all circumstances, will act as a sturdy
foundation for achieving that dream.
Customers are always the foundation for our values. Therefore, our
philosophy of placing customer values above all else is not a challenge that
needs to be overcome but it is our fundamental conviction. With customers
always at our heart, LG CNS will advance to become a true global No. 1
company by leading the market through innovative value and customercentric restructuring of our systems.
Thank you.
Dae-hoon Kim
President & CEO
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7. vision & brand identity
vision
To Become a Leading Success Partner
Based on more than 20 years of experience in system consulting and building, LG CNS aims to become the No. 1
company and a representative figure in the business convergence market. This goal is within our grasp, as LG CNS is
already taking positive steps toward the global market with its steady growth as the domestic IT service leader in Korea.
We will focus above all, on upgrading our competitive edge. By providing more platform-based services, enhancing
manufacturing processes, innovating productivity, and improving profitability, we aim to strengthen our core
competencies while developing new competitive edge at the same time.
Our next step will be to create a new foundation for growth. We will develop future growth engines by closely
cooperating with our affiliates while developing new IT technologies and adopting new business models. In addition,
we will expand our overseas market share by implementing differentiated strategies in our operations.
When it comes to a corporate image, brand identity is the first thing that comes up in customers’ minds. Therefore,
our brand identity was renewed to better manifest our public image. The main concept is that our professionals
are dedicated to maximizing value of our customers based on customer-centered mindset and willingness to lead
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customers.
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Becoming a most-trusted IT company maximizing customer value calls for various positives attributes. These include
the offering of optimized IT solutions packed with convenience and stable features, the creation of new technologies
backed by extensive experience and insight. It also calls for refined management practices with unwavering passion,
no matter what lies ahead. As we build trust and respect, we will keep turning our promises into reality.
As we constantly pour energy into becoming the best IT professional, IT service provider, and IT brand in the world, we
believe that our customers will enjoy increased value and success sooner than expected.
Along with these goals, we will continue to invigorate our culture of respecting human dignity by establishing a self
initiating-learning culture that can help employees develop their abilities and competitiveness, and by focusing on
creating a pleasant working environment, ideally balancing life with work.
brand identity
To Maximize Value of Customers

8. A healthy partnership does not grow in
As user friendliness and stability are
a day. For a partnership to grow, efforts
the most vital features in IT systems, we
must be poured into mutual success on
make sure to provide our customers the
a long-term basis that will develop close
most convenient and stabilized systems
bonds with trust.
possible.
-
-
Jae-Pil Park | Business Development Specialist |
Ji Yeon You | Research & Development Analyst |
Public/SOC Business Division, U-Engineering Business
Solution Business Division, R&D Unit,
Unit, G-Engineering Business Group, New & Renewable
Mobile Technology Team
Energy Business Team
I am proud to abide by ethical practices as
A passion for customer-driven excellence
much as I am proud to be an IT professional.
is imprinted in our corporate DNA.
I will do the best I can do to build customer
We are always ready to jump start
trust by strictly following our management
whenever and wherever there are
principles.
customer needs.
-
-
Kim, Eun Jeong | Convergence PM Senior |
Jin, Choong Youl | Business Planning Advisory Leader |
Public/SOC Business Division, Public/SOC Business SOC
Public/SOC Business Division,
Service Group, U-Engineering Support Team
External Cooperation Team

9. core competence
Global Management
Strategic Global Expansion and Growth
The top most priority for LG CNS in conducting global operations is not short-term performance
improvements but long-term strategic value. In China and Southeast Asia, we are known for
delivering outstanding IT-based public service systems, including the e-government system. In
To Rise to the Top as a Global IT Player
LG CNS, which has been leading the Korean IT service industry, is now ready to spread our wings worldwide.
In line with aggressive global management strategies, we have launched overseas subsidiaries and R&D centers in key locations,
scaling up our services in the Middle East, Asia, America, Europe, Africa and Oceania.
the United States and European countries, our exploration goes into full swing, especially into
marketing specialized business areas including the LED display area. As a way to sufficiently
compete with global peers, we renovated inside and outside management structures, including
the implementation of a matrix organizational structure, thus improving quality, productivity,
and work efficiency.
Extensive Regionalization and Outsourcing
We carry out aggressive global management centering on seven subsidiaries launched in China,
India, the US, Europe, Indonesia, Brazil and Japan. The US and China IT centers serve as our
outposts in dealing with IT demands of Korean enterprises overseas and foreign enterprises
in Korea, while at the same time enhancing the regionalization of job tasks, personnel,
and marketing. The China and India R&D centers are making headway in regionalization in
developing new systems and scaling up sourcing networks that will further strengthen our
competitiveness in quality, delivery time, and prices.
Tailored Services Jointly with Premiers
Our strength also comes from strategic partnerships with specialized premiers widely known
in their fields. Currently, we formed partnerships with IT-based companies including IBM, HP,
Cisco, and SAP, with consulting companies including Archstone Consulting, Delphi Group,
Edgar Dunn & Company, ABeam Consulting, TRASYS, Roland Berger Strategy Consultants,
and Javelin Strategy & Research, and with telecommunications companies including Verizon.
These partnerships put us in a highly advantageous position, allowing us to scale up solutions
in consulting, infrastructure, network and software platforms, and security.
Infrastructure
Network Platform
Software Platform
Featured Solution
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10. core competence
R&D, Service Infrastructure, and Solutions
Cutting-edge Strategies and Infotech
Built on strategic and ongoing R&D activities, our technology portfolio has been deployed at
home and abroad. Our IT R&D Center, established in 1989 as the first of its kind in Korea’s
IT industry, invigorates research activities in deepening IT strategies, core technologies, and
Customer Success through Excellence
Excellence is doubly underlined across LG CNS. With continuous improvement of IT capability, we steer market-redefining
solutions for various customers ranging from world-class enterprises to data centers and readily respond to exactly what they
solutions to spearhead real-time enterprise and ubiquitous environments, web 2.0 business
models, and convergence business models with service applications. Our subsidiaries,
including the Architecture Design Center, Enterprise Solution Lab (ESL), and Entrue Research
Institute of Information Technology, step up efforts in their specialized fields. To expand our
global R&D network, we continue to promote joint research activities.
needs. This is why great enterprise customers choose us to achieve their business goals.
Facilitating World-Class Service Infra
We have poured investment in redefining our service infrastructures in tune with our Incheon
IT Center and overseas IT centers. Our infrastructure capability has been further enhanced to
reach and stay at the global top level, especially since the establishment of Sangam IT Center
in 2007. The Sangam IT Center boasts the greatest power capacity among Korean enterprises,
earthquake endurance of up to magnitude eight on the Richter scale, end-to-end dual power
feed system, blackbox-type building structure with separated external and internal walls, and
three-step security systems. Along with its world-class system management and business
process management, the center ensures an air-tight safety and security environment. We
offer comprehensive, seamless customer services based on continuous expansion and stable
operation of our service infrastructure.
The First to Deliver Value-Creating Solutions
At LG CNS, we bring our ample experience in diversified industries and deep understanding of
advanced technology to the development of cutting-edge solutions to meet the preferences of
our customers. Our in-depth solutions help solve their various business issues and maximize
their productivity and work efficiency. We will be the first provider offering our customers the
most innovative solutions that can multiply their value for years to come.
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11. core competence
Sustainability Management
Management by Ethical Principles
Management ethics are integral to earning the trust of customers and achieving sustainable
growth. At LG CNS, we implemented a unique application of management principles, namely
“Jeong-Do Management.” Strictly abiding by these principles, we continue to win the trust of
One Who Has Hope Has the Future
everyone with a stake in our company. Additionally, we formulated the Code of Ethics, which
At LG CNS, pursuit of the betterment for all is an uncompromising commitment. Transparent management practices, mutual
violating ethical principles via the Internet. To step up the level of ethical awareness, all of our
growth with partners on a win-win basis, respect and trust from customers, and various social contribution activities are our
employees periodically take ethics and compliance classes.
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is in the pulse of our everyday practices. To further ensure transparent business practices,
we operate Ethics Hotline where anyone can report illegalities and misconduct of employees
everyday goals. There comes our hope of tomorrow where there shapes our future.
Outreaches to Share Love and Hope
We carry out various outreach programs to share love and hope with the community. All of our
employees are encouraged to participate in volunteer community activities and to support needy
neighbors. From 1995 to 2008, a total of 628 sight impaired people received eyesight recovery
operations through our employees’ periodic voluntary donations, while North Korean children
have been benefiting from outreach programs. In early 2008, jointly with the Community Chest
of Korea, we held the IT-themed contest and the IT dream project for orphanage students.
Through these events, high achievers received scholarship awards, support for acquiring ITrelated licenses, and a visit to IT-related enterprises. The community outreach programs
also go to welfare facilities such as Enpyeong Rehabilitation Center and Emanuel Orphanage,
pickled cabbage donations for the needy, goodwill blood donations, and volunteer forestation
activities through our ‘one company, one mountain’ preservation campaign. Since 2008, we
have also been conducting a corporate-wide community outreach program named, ‘LG CNS
IT Dream Project,’ and have sponsored scholarships and overseas IT experience camps for
participating students.
In Pursuit of Mutual Progress and Success
Our partnership philosophy is all about invigorating teamwork based on mutual progress
and success. We have supported our partners under the ‘Together Run (TR)’ system mainly
comprised of technical training and financial support programs. In appreciation of our highquality partner training programs, the Ministry of Labor designated us as an official company
for operating the Vocational Training Consortium of Small Companies. We support our partners
with network loans, 100% cash and weekly bill payments, and exemption from surety bonds (for
major partner companies), ensuring their financial stability and business operation.
Educational System for
Mutual Progress
tr Management
Management Training
tr Technique
Technical Training
tr Young Power (u-camp)
Rookie Training
tr System Engineer
PM Training
tr Special
Specialist Training
tr Career Development
Career Development Training
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12. core competence
Corporate Culture and Personnel Management
Creative, Knowledge-Driven Workplace
Knowledge is power that empowers our competitiveness. Since 1998 we have practiced
knowledge management by invigorating knowledge pooling activities with collective efforts.
The collective knowledge deployed inside and outside the company has been turned into
Ideal Corporate Culture and Talents
At LG CNS, a knowledge-driven workforce is one of our best assets. Our passionate IT professionals, receptive to new knowledge
and ideas, forge their capability within the culture of creativity and integrity. They always make sure to find out exactly what
business intelligence to multiply corporate values. Our systematic knowledge management
has been benchmarked by various entities and highly reviewed at home and abroad. In 2006,
“Case Studies on Asia’s e-Business” featured us as a model case of knowledge management
in Korea, and in 2008, we received the Knowledge Management Grand Prize at the 6th Forbes
Korea Quality Management Awards.
customers look for.
“Homepany” for Love Work, Live Life
“Hompany” management addresses a harmonious balance between work and personal lives of
our employees. To this end, we support well-being facilities and family-oriented events. These
include the operation of a “Mind Shelter” offering a psychiatric counseling for our employees
and their family members, an in-house kindergarten, a women’s lounge, a nursing room, the
first total childcare support program among Korean companies, and school entrance gifts for
employees’ children. Under Homepany management, our employees are encouraged to “love
work and live life.”
Global Level of IT Leadership Building
Employees are one of our greatest asset-generating growth engines. Over 90% of 7,000
employees work as IT professionals involving in system engineering and other fields. About
1,900 employees have certified licenses while 1,000 received doctorial and master’s degrees.
To nurture specialists in IT business and technology, we operate the Principal Committee
fostering IT masters up to 14. For talented employees recruited from home and abroad,
we strategically operate intensive programs involved not only with IT but with cross-sector
knowledge necessary to enrich their business intelligence. Our all-inclusive educational
programs, totaling 320, are diversified by tasks and positions, including those related to tech
graduate schools, global MBA, and global business communication.
Employee Breakdown by License Type (as of Feb., 2010)
License Type No. of Employees
License Type No. of Employees
IT professional engineers
66
CISSP
241
Non-IT professional engineers
3
CPIM
179
CCIE
7
CISM
6
PMP
676
CFPS
80
CISA
782 ITIL (master)
Certified public auditor
21
CSQE
41
7
20
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13. The power of creative, progressive
We are highly capable of tailoring
thinking is vital for solving customers’
optimal IT solutions for our customers.
business issues. Simply put, we have the
Our excellence in the IT world makes us
power, especially well demonstrated in
stand out among our peers.
the IT integration.
-
-
Young Tech Lee | Business Engineering Principal |
Oh, Jeongheon | Project Management Principal |
Public/SOC Business Division, Public/SOC Business
Public/SOC Business Division, Public/SOC Business Unit
Integrated Support Group
By adopting the most up-to-date information
Our deep understanding and extensive
technologies, we offer our customers the
experience in various industries
latest solutions ahead of others, giving
enable us to offer new business
them a head start to steer changes in their
opportunities our customers have
industries.
never thought of before.
-
-
Yoon, Jong-Ho | Project Management Principal |
Jo suha young | Business Engineering Principal |
Solution Business Division, Enterprise Solution Business
Finance/Telecommunication & Media Business Division,
Unit, ES Business Group
Finance Strategy Business Unit, NFFC Nextro Project Group

14. Services
Global Level of All-inclusive IT Solutions
To specifically meet with customers’ business issues, we offer a host of IT services ranging
from consulting and system engineering to operation covered by Consulting, System Integration
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(SI), System management (SM), Network Integration (NI), IT Outsourcing, and Business Process
Integrated IT Systems and
New IT Integration Services Turning
Customer Businesses into Success
Outsourcing (BPO) Sectors. To further enhance overall capabilities, in 2007, the Consulting
Sector (Entrue Consulting, a joint venture) signed an exclusive partnership agreement with
five global consulting firms specialized in their fields. The sector continues to expand its range
from IT-related solutions and consulting services differentiated by industry types to strategy
and business process innovation consulting services. The SI and the SM Sectors optimize
solutions to meet the specific needs of public and private entities, ensuring non-stop operation
24/7 year round. The NI Sector offers optimal network infrastructure solutions ranging from
analysis, consulting, design, distribution and engineering to operation. On the strength of the
Sangam IT Center and other top-notch IT infrastructure facilities, the IT Outsourcing Sector
carries out total IT outsourcing services, including IT infrastructure construction as well as
application maintenance and repairing. The BPO Sector enhances the competitiveness of
various enterprises by offering outstanding in-depth services for customers’ contact centers,
e-document integration, and e-commerce operation.
Ubiquitous Engineering
Making Headway in the Convergence Area
We are making rapid progress toward the IT convergence age where construction, environment,
energy, and transportation industries will all converge with ubiquitous IT services. By launching
an exclusive convergence business division, we intensify convergence solutions and pour
R&D investments into u-engineering, large-scale LED display systems, and renewable energy
businesses. Our IT convergence businesses have already begun to show excellent results,
as evidenced by u-City and u-Health projects. In the large-scale LED display business, we
make aggressive inroads into the global market. In the renewable energy business, we lead
the industry in Korea and Asia with innovative design and solutions garnered from years
of experience building large-scale solar power plants. Currently, we are increasing nextgeneration businesses especially with wind energy and energy monitoring systems.
Subsidiaries
Synergizing Value with Subsidiaries
In close collaboration with our subsidiaries, we synergize the best overall value by organically
integrating IT systems and solution businesses through the companywide vertical integration
we completed recently. Our major subsidiaries are as follows: LG N-Sys specializing in financial
solutions and system-based solutions, including ATMs; BnE offering professional consulting
services and solutions for small companies’ enterprise recourse planning and business
intelligence systems; Ucess Partners specializing in consulting, engineering, and operation of a
contact center, the forefront of customer resource management; V-ENS conducting automotive
design and engineering services.
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15. Public Sector
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For Quality Living and National Strength
At LG CNS, over 20 years of experience have culminated in the successful completion and operation of e-government
systems and other large-scale public projects in Korea. Our government and public IT-based solutions involve in public
administration, justice, national defense, transportation, education, and culture, as well as SOC projects related to
transportation. We believe that we contribute to heightening the national competitiveness by helping to increase the
levels of operational efficiency and informatization of the central government, autonomous local governments, and
public organizations alike, while improving the quality of people’s everyday lives through IT-based transportation, tax,
registration, petition, and other civil services.
Public Administration
Justice
Education and Culture
• overnment for Citizen (G4C), the electronic
G
• nformation system for the Supreme Court of
I
• onstruction and the integrated operating
C
Korea
civil service system for the Ministry of Public
Administration and Security
• egistration computing system for the
R
Supreme Court of Korea
• ash receipt computing system for the National
C
Tax Service
• ational financial information system for the
N
Ministry of Strategy and Finance
• atent-Net system for the Korean Intellectual
P
information system for Korea Meteorological
Administration
• ational Computing Information
N
Administration Agency
• lectronic document management systems for
E
the National Archives of Korea
University
• igital library system for the National Library
D
National Defense
• 4I simulation system for ground warfare
C
strategies for the Ministry of National Defense
Property Office
• OMIS-3, the integrated meteorological
C
system of Hanyang Cyber University
• ntegrated information system for Kookmin
I
of Korea
• ntegrated culture and arts information
I
system for the Ministry of Culture, Sports and
Tourism
SOC and Transportation
• ntegrated railway information system for
I
Korail (Korea Railroad)
• ew transit card system for Seoul
N
Metropolitan Government
• ntegrated information system for Incheon
I
International Airport
Government and Public Organizations
• ntegrated information system for the National
I
Health Insurance Corporation
• RP system for Korea Electric Power
E
Corporation
• ntegrated plant information and enterprise
I
• Logistics information system for Korea Post
resource planning systems for Korea Plant
• nline lottery business system for Nanum Lotto
O
Service and Engineering
Inc. (official national lottery service provider in
Korea)

16. Success Story
Financial Sector
Manufacturing
Sector
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Stirring Changes in the Financial World
To Improve Manufacturing Productivity
Our financial solutions, tailored by service types (deposits, loans, etc.) of banking, securities, credit card, or insurance,
Our up-to-date IT solutions and applications help improve productivity of numerous manufacturers involved in electric,
help financial entities to not only increase their credibility and safety in transactions, but also support their service
electronic, semiconductor, machinery, heavy industry, automotive, chemical, and processing industries. Our offerings,
development, marketing, and improvement in business processes and competitiveness. Additionally, we continue to
customized on a scratch to end basis, address diversified requirements needed for different products, production lines,
innovate in next-generation financial systems and solutions, including the financial hub engineering system, because we
and integration and operation of manufacturing processes. This helps our customers in various ways to improve their
want our customers to be prepared before the Capital Market Consolidation Act of Korea comes into effect and to properly
productivity, efficiency, and market leadership.
face today’s hyper competition and rapid changes in the global financial market.
Banking
Securities
Credit Card and Loan
Electric, Electronic, and Semiconductor
Machinery and Heavy Industry
Chemical
• ext-gen, investment and finance,
N
• nternational Financial Reporting Standards
I
• ext-gen IFRS system and operation
N
• RP and product lifecycle management (PLM)
E
• ERP system for SeAH Steel
• lant Information System (PIS) and
P
business process reengineering (BPR), and
(IFRS) system for GoodMorning Shinhan
bancasurrance systems for Shinhan Bank
Securities
• ext-gen, Basel II, and overseas computing
N
systems for Korea Exchange Bank
• ext-gen, Basel II, bancasurrance, and call
N
• ext-gen system for Woori Investment
N
Securities
• Derivatives system for Daewoo Securities
for Kookmin Bank
• PR and computing center systems for the
B
Industrial Bank of Korea
• nti-money laundering system for Woori Bank
A
• ext-gen system for the Korean Federation of
N
Community Credit Cooperatives
• Next-gen system for HyundaiCard
• Credit card system for Citibank Korea
• ext-gen system for the National Agricultural
N
Cooperative Federation
systems for LG Electronics
Insurance
• ext-gen system and operation outsourcing
N
service for LIG Insurance
• Next-gen system for Shinhan Life Insurance
• ext-gen system for Korea Housing
N
Guarantee
• ERP system for Kyobo Life Insurance
• ERP system for Korea Life Insurance
• etirement pension system for Korea
R
Insurance Development Institute
• PLM System for LS Industrial Systems
• xclusive IT outsourcing service for LG
E
Electronics
• Production information system for LG Display
• ERP system for Core Logic
• Next-gen system for Hyundai Capital
center systems for Hana Bank
• PR and enterprise data warehousing systems
B
outsourcing service for Shinhan Card
• Integrated PLM system for Pantech Group
• Next-gen system for Lotte Capital
• ERP system for ADP Engineering
advanced process control system for Honam
Petrochemical Corp.
Automotive
• ERP and PLM systems for LG Chem
• anufacturing execution system (MES) and
M
• ERP system for LG Household Health Care
automated line control (ALC) system for
Hyundai Motor Manufacturing Alabama
• ustomer information control (CIC) and
C
Equipment
• RP system and ITO for Murim Paper
E
• ERP system for Sindoricoh
customer relationship management (CRM)
• ERP system for Pulmuone
• PLM system for LG Innotek
systems for Proton Edar Malaysia
• Integrated information system for Eugene Group
• TO for Hynix Semiconductor Inc.
I
• ERP system and MES for Mando Corp.
• MES for Halla Climate Control Corp.
• ES for the Alabama facilities of Hyundai
M
Mobis
• RP system for Lotte Daesan Petrochemical
E
Corp.

17. Success Story
Service Sector
Communications and
Media Sector
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For Convenient and Abundant Lifestyles
Spearheading the IT Convergence Era
By discovering what will be best for our customers, we customize people-ready solutions for their businesses, ranging
In the upcoming digital convergence era, communications, broadcasting, and financial services will be converged through
from logistics, distribution, medical service, construction, leisure, education, and solar energy to intelligent building
wired and wireless broadbands with digital backbone. At LG CNS, we have scaled up core technologies and resources
management. In the convergence business area, we showcase people-ready results in u-City projects, which will help
before demand for communications and multimedia services surges.
improve people’s lifestyles with more convenience and abundance.
Logistics
Distribution
Education
Communications
Media
• ntegrated information system for Dongbu
I
• ew merchandizing (MD) system for GS Retail,
N
• Customer database for Hansol Education
• ireless broadband (WiBro) service computing
W
• MC for CM, Tbroad, and GS Gangnam
D
Express
• Global Single Window’ project for Pan Korea
‘
Express
solutions for KT Corp.
GS Mart, and GS Square
• e-Store and ERP systems for GS Home Shopping
Integrated Intelligent Building System
• Point-of-sales system for Hyundai Oil Bank
• rutech Building in Sangam Digital Media City
T
• Procurement logistics system for Korea Express
(DMC)
Medical
• -Hospital system for Yonsei University
u
Severance Hospital
• edical information system for Yeongdong
M
Severance Hospital
• ntegrated medical information system for the
I
National Police Hospital
• icture Archiving and Communication System
P
(PACS) and IT infrastructure outsourcing for
Hanyang University Medial Center
Construction and Leisure
• LG Beijing Tower
• -City system for Songdo International Business
u
• Philippine portal for Philippine Airlines
• Gwangmyeong Velodrome
District, Incheon City
• National Museum of Korea
• -City system for Eunpyeong New Town
u
• Chungnam Techno Park
• u-City system for Daejeon Future-X
• LG Electronics Gasan RD Center
• ntegrated information system for Gangchon
I
• LG Telecom Sangam DMC Building
Solar Energy
• lpensia u-Resort system for Gangwondo
A
• olar power plant system in Mungyeong City,
S
Development Corp.
Resort
• biquitous Strategy Planning (USP) for Taean
U
Business City
and billing system for KT Corp.
• ustomer support system “Xcion” for LG
C
Powercomm
• ext-gen customer service and billing system
N
(CSBS) for LG Telecom
• nternet protocol TV (IPTV) broadcasting system
I
for LG Dacom
• DTV broadcasting system for the Digital
H
Magic Space of Korean Broadcasting Institute
• DTV broadcasting production system for
H
Digital Magic Space of Korean Broadcasting
Institute
• TV e-Government System for Gangman-gu Office
• ain digital controller operation system and
M
network production system (NPS) for Korea
Broadcasting System
• oint broadcasting production center in the
J
KIPA’s Nuritkum Square
• nternet college exam prep class system for
I
Korea Educational Broadcasting System (EBS)
• igital archiving system for the National
D
Assembly Television
• Taebaek National Safety Experience Center
• ideo showroom in the Korean Pavilion at Expo
V
Resort
• Integrated information system for Seoul Beltway
• ntegrated information system for Konjiam
I
• ntegrated customer information system (ICIS)
I
Broadcasting Corp.
Gyeongsangbuk-do
• olar power plant system in Yeongju City,
S
Gyeongsangbuk-do
• olar power plant system in Taean City,
S
Chungcheongnam-do
• ome-type solar power system for LG Electronics
D
Gasan Building
Zaragoza 2008, Spain

18. Success Story
Global Marketing
32
33
Working Closely Under Solid Partnership
At LG CNS, we have accelerated global marketing efforts in step with excellent partnerships with our global customers.
This has been visualized into fruition, especially into the public sector in Asia, as evidenced by our successful completion
of e-government and public transit card systems. We are now revamping offerings for global manufacturing and service
industries. Our display systems, applying light-emitting diodes, are gaining ground not only in Asia but also in the Middle
Public Sector
Manufacturing and Service
LED Display System
• ystem building for the Indonesian National
S
• C business process outsourcing (BPO) for
A
• ideo show system at the Fremont Street
V
Police Agency’s National Crime Information
Center
• aster plan consulting for the Indonesian
M
Government’s e-Government system
• utomated fare collection system for Beijing
A
Subway
East, America, Europe, Africa and Oceania.
• utomated station management system for
A
Tianjin Light Rail
• onsulting on patent informatization for
C
developing countries (8 including Vietnam)
• onsulting on post logistics informatization for
C
U.K.
developing countries (3 including Mongol)
Mongolia
china
Egypt
saudi arabia
U.A.E.
vietnam
Malaysia
U.S.A.
japan
• ducational informatization project for Saudi
E
Arabia
• mart card system, a public transit card system
S
in New Zealand
philippines
• mart card system, a public transit card system
S
Indonesia
in Malaysia
australia
new zealand
Proton Edar Malaysia
• Philippine portal for Philippine Airlines
Experience in Las Vegas, U.S.A.
• isplay system in Quest Field, the home stadium
D
of the Seattle Seahawks, U.S.A.
• ED display system in Times Square in New
L
York, U.S.A.
• ED display system in Piccadilly Square in
L
London, U.K.
• Display system in Cairo Stadium, Egypt
• ED display system in the Digital Exhibition
L
T-Box, a futuristic IT mall in Guangzhou, China
• LED display system for Phoenix Television, China
• isplay and lighting systems of the Southern
D
Star Observation Wheel for Waterfront City in
Melbourne, Australia
• ED display system for Meydan Bab AI Shams in
L
Dubai, U.A.E.

19. Major Certifications
history
Milestones
1987
-S
ystem Technology Management Co., Ltd. (currently LG CNS)
established
1988
- ontract signed with Michelin Korea Tire (first external
C
2002
- Company name changed to LG CNS
- Full picture archiving and communication system (PACS)
University Medical Center
- orea’s first IT-based company to be approved by the Ministry
K
of Science and Technology for the establishment of the
- Health Insurance Review Assessment Service DW system,
- Order received for renewing the public transit card of Seoul
center commenced
1991
- International VAN business license acquired first in Korea
- Application software engines developed first in Korea
- LG CNS America established
1992
- Trial service of VSAT-based satellite telecommunications
2004
- National defense projects among the first in Korea to acquire
2005
- Among the first in Korea’s IT industry to simultaneously
- he Network Service Center and the Data Center first in
T
- onstruction of the information technology center (ITC)
C
1993
1994
- Among the first in Korea’s information processing sector to
- Among the first in Korea’s system engineering sector to
1995
- ompany name changed to LG-EDS Systems
C
- Order received for building the patent information service
1996
- Order received for building the urban information system (UIS)
- G CNS China launched in Beijing
L
1997
- ontract signed with Oracle Korea for the development of
C
- Internet college exam prep class system for Korea
- Order received for building the integrated national tax
- Inroad to the global market made first with orders of SGS,
completed first in Korea
full swing
Thailand
computing network of National Tax Service
Enterprise, China, opened
system (Patent-Net) of the Korean Intellectual Property Office
of Gwacheon City
enterprise resource planning system
1998
- Real estate registration process computerization system for
1999
- atent-Net system opened
P
- -Institute, an e-commerce transaction training center
e
- esting center for integrated e-Business solutions opened
T
- Entrue Consulting received the Award of the Minister of
building e-Government systems
Information Communications at the Korea Digital Business
Awards
2005
- Being designated as ‘Company of the Year’ for excellent
2006
- Being selected as ‘Korea BSC Hall of Fame’ for the balanced
- residential Award received for providing equal employment
P
- New Technology Award received at LG RD Awards for
2007
- Being designated as an official company for e-Document
- Being designated as an official company by the Ministry of
labor-management culture
scorecard (BSC) system of LG.Phillips LCD
opportunity between men and women
developing RFID middleware
- OMIS-3 of Korea Meteorological Administration acquired
C
- Global development center opened within LG CNS China
Development, LLC (NSC) to establish Songdo u-Life, LLC
2006
2007
- Radio frequency identification (RFID) middleware solutions
- ompany acquired SAP ERP Certification with hi-tech based
C
- ustomer relationship management (CRM) system for Korea
C
- ompany’s new slogan, “Beyond Promise,” announced
C
2009
- Received TMMi level 3 certificate in the field of S/W Tests, an
- henyang Development Center, LG CNS China, received CMMI
S
- Dos protection service, ‘Safezone XDDoS,’ certified by NIS
D
and healthcare solutions
Asian first
L3 certificate
Customs Service completed
- G N-Sys incorporated as a subsidiary
L
- Order received for building the registration process
- Being designated as a Certified e-Document Authority
2008
- Kyunghee University Medical Center first in Korea to operate
- “Touch Dr.” launched to spearhead a u-Healthcare market
opened
plant to complete in Mungyeong City, Gyeongsangbuk-do
personnel system
the u-Bed internet protocol television (IPTV) system
- Development for the integrated railway information system of
Small Companies
- Entrue Consulting Received Prime Minister’s Award at the
2008
- nowledge Management Grand Prize received at the 6th
K
Korea Logistics Awards
certified by EPC Information Services (EPCIS) Standards
- Next-gen system for Shinhan Bank completed
Labor for operating the Vocational Training Consortium of
CMMI level 2
- Order received for building the automated fare collection
system of Beijing Subway
Authority by the Ministry of Commerce, Industry Energy
level 5
- emorandum of understanding signed with New Songdo City
M
Electronics completed
2004
Awards
level 4
first in Korea
- Integrated ERP system for entire subsidiaries of LG
- Global development centers (China, India) acquired CMMI
Severance Hospital opened
- trategic alliance formed with STG, U.S.A.
S
- First-phase of the u-Hospital system for Yonsei University
- Among the first in Korea’s IT industry to adopt an experienced
system, the largest of its kind in Korea
- Distinguished Service Medal received for excellence in
acquired CMMI level 4
- Electronic tax billing system completed
- Registration system of the Supreme Court acquired CMMI
- G CNS China acquired ISO 20000 Certification
L
- onstruction of Asia’s largest photovoltaic (PV) solar power
C
- Order received for building Korea Express integrated logistics
- he Patent-Net of the Korean Intellectual Property Office
T
completed
- G CNS Sangam IT Center, the largest of its kind in Korea,
L
projects
- Integrated logistics system of Korea Post acquired CMMI level 3
- Next-gen system for Korea Exchange Bank developed
- G CNS Global (Indonesian subsidiary) established
L
Korail (Korea Railroad) commenced in full swing
2006
opened first in Korea
2001
acquire CMMI level 5
- G CNS Global, a subsidiary in India, established
L
2007
computerization system of the Philippine Government
- Grand prize received at the 2nd National Software Business
- G Insurance among the first in Korea’s financial industry to
L
- Next-gen system for HyundaiCard and Hyundai Capital
- Y2K Certification of ITAA acquired first in Korea
2000
2005
the Supreme Court opened
acquire eSCM level 4
- Data processing center established in Dadong, Seoul
Korea to acquire BS 15000 Certification
- orea’s first SI-based company to open the integrated IT
K
center in China
establish the in-house Technology Graduate School
acquire TickIT and the ISO 9001 Certification
- Automated fare collection (AFC) system for Great Wall
- Grand prize received for excellence in SI- and IT-based
- Among the first in the world’s IT outsourcing service sector to
Educational Broadcasting System (EBS) opened
acquire eSCM level 4 and BS 15000 Certification
- Integrated railroad information system (IRIS) opened
- Geographic information system (GIS) business commenced in
(EAL4)
- I Grand Prize received from the Korea Society of
S
Management Information Systems
CMM level 3
- V-ENS, a subsidiary for automotive engineering services,
established
- G Card among the first in Korea’s financial industry to
L
City
commenced
2003
acquire CMM level 4
the Korea’s largest of its kind, opened
- Operation of the 2nd integrated electronic data processing
- he Supreme Court of Korea among the first in Korea to
T
- rime Minister’s Award (grand prize) received at the National
P
34
e-Business Awards
acquire CMM level 5
- LG CNS Europe established in Netherlands
Technology Research Center
1990
2001
- he Network Service Center among the first in the world to
T
acquire eSCM level 3
completed for Hanyang University Medical Center and Ajou
customer)
1989
2003
- First phase of G4C, an innovative civil service, commenced
2003
Major Awards
Forbes Korea Quality Management Awards
35

20. Financial Highlights
Overseas Sales
(unit: KRW 100 million)
1,948
2,000
36
1,500
Balanced Growth in Quality and Quantity
37
1,000
LG CNC has grown dramatically with sales growth of 163 times since its establishment in 1987. In particular, sales portions in a
competitive market in Korea and the world have been overwhelmingly increased as well as a number of IT professionals. Over the
500
last three years, despite the adverse business environment at home and abroad, both sales and profits showed steady growth.
98
The company will continue to pursue sustainability by securing a balanced growth to enrich corporate value.
0
Sales
and Operating Income
N/A
1987
1997
2007
Market Gains in Korea
(unit: %)
Recent 3-Year Trend
Sales
(unit: KRW 100 million)
Operating Income
100
80
25,830
66
22,769
60
22,769
1,890
22,333
40
1,784
20
20
0.8
1,610
0
1987
1997
2007
1,784
2006
2007
2008 Goal
No. of Employees
(including those of overseas subsidiaries)
10,000
8,000
6,807
3,912
20-Year Trend
6,000
(unit: KRW 100 million)
Sales
Operating Income
139
2,000
0.12
1987
1997
849
2007
0
The above figures are based on the company’s consolidated financial statements that include the business
results of LG CNS affiliates and overseas subsidiaries.
3,900
4,000
168
1987
1997
2007
The above figures include the business results of Korean and overseas subsidiaries of LG CNS but exclude those of affiliates.

21. LG Presence
Establishment
| January 5, 1947
| Approx. 186,000 (as of 2009)
Overseas Affiliates
| 147 subsidiaries, 70 branches
Domestic Affiliates
Key Milestones
| KRW 125 trillion (as of 2009)
No. of Employees
LG on the Global Leading Edge
| Electronics, chemicals, telecommunications, service
Total Sales
about LG
Business Areas
| 40 manufacturing plants, 70 research facilities
1947
| Lak Hui Industry (currently LG International Corp.) established
1958
| Goldstar Co., Ltd., (currently LG Electronics Co., Ltd.) established
1970
| Lucky changed its name to Lucky Goldstar Co., Ltd.
1987
the global leading edge to deliver new value for customers.
| Lak Hui Chemical Industrial Corp. changed its name to Lucky Co., Ltd.
1984
Presently, its dedicated aroud 186,000 employees working with uncompromising passion in 140 countries keep its businesses on
| Cha-Kyung Koo (currently an honorary chairman) assumed the post of CEO
1974
and culminated in the advancement of its expertise in electronics, chemicals, telecommunications, and service industries.
39
| Lak Hui Chemical Industrial Corp. (currently LG Chem) established
1953
Over the past six decades since its establishment in 1947, LG Corp. has contributed to the development of the nation’s economy
38
| ystem Technology Management Co., Ltd. (currently LG CNS Co., Ltd.)
S
established jointly by the US-based Electronic Data Systems (EDS)
1995
| Bon Moo Koo became the chairman and Lucky Goldstar changed its name to LG
1996
| LG Telecom established, entering into a mobile telecommunications sector
1999
| G.Philips LCD (currently LG Display) established jointly by Netherlands-based
L
2000
| Dacom (currently LG Dacom Corp.) incorporated as a subsidiary
2003
| Holding company system implemented and LS Group spun off
2005
| usiness areas restructured to four fronts: electronics, chemicals,
B
Phillips
telecommunications, and service; GS Group spun off
2007
| G Solar Energy Inc. established as a subsidiary to spearhead a ‘low carbon,
L
green growth’ sector
Managerial Vision
Creating Value for Customers
• Customers
• Practical value offering
• Creation through Innovation
Respecting Human Dignity
• Human dignity
• Ingenuity and self-discipline
• Performance
• Full capability development
Subsidiaries
Electronics
Sector
• LG Electronics
• LG Display
• System Air-Con Engineering
• LG Innotek
• Hiplaza
• HITELESERVICE
• Hi Logistics
• Siltron
• Lusem
Chemicals Sector
• LG Chem
• LG DOW Polycarbonate
• Coca·Cola Beverage Company
• THEFACESHOP.COM
• LG Life Sciences
• SEETEC
• LG Household Health Care
• DIAMOND PURE WATER
• LG Hausys
• LG TOSTEM BM
• THEFACESHOP
• HAUSYS ENG
• LG MMA
Telecommunications and Service Sectors
• LG TeleCom • CS Leader • A·IN • DACOM Crossing • DACOM Multimedia Internet
• CS ONE Partner • LG CNS • LG N-Sys • V-ENS • BIZTECH EKTIMO
• Ucess Partners • SERVEONE • LG International • TWIN WINE • Geovine • pixdix
• Korea Commercial Vehicle • LG Solar Energy • G2R • HS Ad • Wisebell
• TAMS Media • Alchemedia • W Brand Connection • G Outdoor • Bugs Com Ad
• L. Best • LG Management Development Institute: Economic Research Institute
• LG Management Development Institute: Academy • LG Sports • Jiheung

22. global network
LG CNS Europe B.V.
LG CNS Headquarters
LG CNS America, Inc.
LG CNS China Co., Ltd.
LG CNS Japan Co., Ltd.
LG CNS India Pvt. Ltd.
PT. LG CNS Indonesia
LG CNS Brazil Sevicos De T.I. Ltd.
Korea
LG CNS Headquarters
Overseas
China
Prime Tower, 10-1 Hoehyeon-dong 2-ga, Jung-gu, Seoul, Republic of Korea
LG CNS China Co., Ltd.
Tel +82-2-6363-5000 | Fax +82-2-6363-5118
Floor LG Twin Towers, B-12 Jianguomenwai Avenue, Chaoyang District,
3rd
Beijing, China
Sangam IT Center
Tel +86-10-5828-7700
LG CNS, B5-3 Digital Media City, Sangam-dong, Mapo-gu, Seoul,
Fax +86-10-5828-7711
Republic of Korea
http://www.lgcns.com.cn
Tel +82-2-6710-4000 | Fax +82-2-6710-4882
Incheon Technology Center
236-1, Hyoseong 2-dong, Gyeyang-gu, Incheon, Republic of Korea
India
LG CNS India Pvt. Ltd.
Brigade Tech Park, 3rd Floor, B Block, 134/1, 134/2, Pattandur Agrahara
village, Whitefield Road, Bangalore 560066, India
Tel +82-32-540-5000 | Fax +82-32-546-4165
Tel +91-80-6667-4000
LG Gasan Digital Center
5F, 6F LG Gasan Digital Center, 459-9 Gasan-dong, Geumcheon-gu, Seoul, Korea
Fax +91-80-41320456
http://www.lgcnsindia.com
Tel +82-2-6710-4740 | Fax +82-2-862-5862
Entrue Consulting
U.S.A.
LG CNS America, Inc.
Seoul Finance Center 25th Fl., 84 Taepyeong-ro 1-ga, Jung-gu, Seoul,
920 Sylvan Avenue Englewood Cliffs, NJ 07632, USA
Republic of Korea
Tel +1-201-816-2001
Tel +82-2-3783-0400 | Fax +82-2-3783-0333
Fax +1-201-816-3157
LG CNS Daejeon Branch
Europe
603 Art Venture Building, 395 Mannyeon-dong, Seo-gu, Daejeon, Republic of Korea
LG CNS Europe B.V.
Tel +82-42-472-7435 | Fax +82-42-472-7434
Veluwezoom 15, 1327 AE Almere, The Netherlands
Tel +31-36-5478-888
Fax +31-36-5478-797
Indonesia
PT. LG CNS Indonesia
Wisma Prima Lt. 2, Jl. Kapten P Tendean No. 34, Jakarta 12790, Indonesia
Tel +62-21-7918-2121
Fax +62-21-7919-8610
Brazil
LG CNS Brazil Servicos De T.I. Ltd.
Avenida Dr. Chucri Zaidan, 940, 4th Floor, Vila Cordeira, City of Sao Paulo,
State of Sao Paulo, ZIP 04583-110, Brazil
Tel +55-11-2162-5461
Japan
LG CNS Japan Co., Ltd.
Higashi-Kan 16F, Akasaka Twin-Tower, 2-17-22,
Akasaka, Minato-ku, Tokyo, Japan 107-0052
Tel : 81-3-3505-3999
Fax : 81-3-3582-0065