Originally Created on Keynote for a presentation at Thinc Savannah in January 2014. Exported to PPT, so it is a bit more wonky than I'd like. But still very usable
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
10 Things Every Business Should Know About Google
1. 10 Things Every
Business Should Know
About Google
@aj613 | ajsingerstudios.com | adam@ajsinger.com
2. #1 Search and Search Placement are Important
The number 1 ranked website receives 42% of clicks
The number 2 ranked website receives 12% of clicks
The number 3 ranked website receives 8% of clicks
The number 4 ranked website receives 6% of clicks
The number 5 ranked website receives 5% of clicks
The number 6 ranked website receives 4% of clicks
The number 7 ranked website receives 3% of clicks
3. #2 Google Wants to Make Your Customer Happy
•Relevant
•Authoritative
•Local
4. #3 What is Relevant
• Be what people are looking for and Make it Known
• What do you sell?
• What would someone say if they wanted one?
• What comes up when you Google that?
• http://tools.seobook.com/general/keyword-density/
• Include those terms in your website and social media
marketing
5. #4 What is Authoritative
• Links
• Shares
• Reviews
• Blog Posts
6. #5 How to Be Local
• GetListed.org
• NAPs
• Schema.org
• Places.Google.com Compliance
7. #6 It’s A LOT more than Websites
• @25 Different Categories!
• 5 Local
• 5 Paid
• 5 Knowledge Graph
• Gandhi Bacon number
(http://moz.com/blog/101-google-answer-boxes-a-journey-into-the-knowledge-graph)
• 5 “Vertical Search Results”
• 5 Miscellaneous
• Authorship: plus.google.com/authorship
8. Placement = Bid x ClickThroughRate
1 2
3
#7 Google Wants to Make Money
6
45
9. #8 AdWords
• Keywords
• Text or Display
• PayPerClick (PPC)
• PayPerMille (PPM)
• Connects to Analytics