July 2014 Chamber of Commerce Presentation - 10 Things Every Company Should Know About Google

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There is no magic to getting to becoming number #1 on a Google search. Google wants to give searchers the results that will most please them, because they want people to come back to Google when they want to find anything online. If you want your business to get more leads and customers from people searching online, then you need to understand how Google chooses the top websites when someone searches. This presentation does not have any secrets. It’s just the facts about how Google looks at your website and what you can and should be doing be more visible to your market online.

Marketing Technology Business

10 Things Every
Business Should
Know About Google
@aj613 | ajsingerstudios.com | adam@ajsinger.com

#1 Search and Search Placement are Important
Based on a study by Catalyst Search Marketing in 2013 using 17,500 terms
related to consumer packaged goods

#2 Google Wants to Make Your Customer Happy
• Relevant
• Authoritativ
e
• Local

#4 What is Authoritative
Links
Shares
Reviews
Blog Posts

#5 How to Be Local
Moz.com/Local
Info group, Neustar Localeze,
Acxiom, and Factual
schema.org

#6 It’s A LOT more than Websites
http://moz.com/blog/mega-serp-a-visual-guide-to-goo

Placement = Bid x
ClickThroughRate
1 2
3
#7 Google Wants to Make Money
6
45

#8 AdWords
• Keywords
• Text or Display
• PayPerClick (PPC)
• PayPerMille (PPM)
• Connects to Analytics

What to Do Next
• Visit AJSingerStudios.com
• Download “Learn SEO from the
Experts”
• Request a Consultation

• Moz.com
• Moz.com/local
• searchengineland.com
• HubSpot.com
Resources

Please Be in Touch
• ajsingerstudios.com to download
Learning SEO from the Experts
• @aj613
• facebook.com/ajsingerstudios
• plus.google.com/+ajsingerstudios

Would Love A Good
Review
• google.com/local
• search for AJ Singer Studios

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July 2014 Chamber of Commerce Presentation - 10 Things Every Company Should Know About Google

1. 10 Things Every Business Should Know About Google @aj613 | ajsingerstudios.com | adam@ajsinger.com

2. #1 Search and Search Placement are Important Based on a study by Catalyst Search Marketing in 2013 using 17,500 terms related to consumer packaged goods

3. #2 Google Wants to Make Your Customer Happy • Relevant • Authoritativ e • Local

4. #3 What is Relevant Be the Search!

5. #4 What is Authoritative Links Shares Reviews Blog Posts

6. #5 How to Be Local Moz.com/Local Info group, Neustar Localeze, Acxiom, and Factual schema.org

7. #6 It’s A LOT more than Websites http://moz.com/blog/mega-serp-a-visual-guide-to-goo

8. Placement = Bid x ClickThroughRate 1 2 3 #7 Google Wants to Make Money 6 45

9. #8 AdWords • Keywords • Text or Display • PayPerClick (PPC) • PayPerMille (PPM) • Connects to Analytics

10. #9 Search and Social

11. #10 Search is Personal

12. What to Do Next • Visit AJSingerStudios.com • Download “Learn SEO from the Experts” • Request a Consultation

13. • Moz.com • Moz.com/local • searchengineland.com • HubSpot.com Resources

14. Please Be in Touch • ajsingerstudios.com to download Learning SEO from the Experts • @aj613 • facebook.com/ajsingerstudios • plus.google.com/+ajsingerstudios

15. Would Love A Good Review • google.com/local • search for AJ Singer Studios

July 2014 Chamber of Commerce Presentation - 10 Things Every Company Should Know About Google

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