Building on Disney World’s existing social media platforms, I’m proposing to illustrate the Epcot experience in a few ways with the ‘Magic around the world: The Disney Epcot experience’ campaign. By telling the story of Walt Disney’s vision of Epcot as a proposed utopia, revealing stats of the park, showing the layout of the park and the park’s challenges and goals, the proposal will be set to introduce the campaign’s three strategies: Establish and introduce a Disney Epcot chief evangelist, launch and promote a photo share experience and encourage park goers to participate in a Foursquare contest.

1. Social media
strategy proposal
Rachael Zylstra
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