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Launching a
product
Rachel Andrew
http://grabaperch.com
from service
    provider to
software company
Where we were in
    2009
http://edgeofmyseat.com
The problem with
 service
businesses
Time is a finite
      resource
We need a
“really little CMS”
we built Perch to
scratch our own
     itch
We already knew
  a   lot about
  Content
Management
other people might
  need this too...
Congratulations!
 You’re now an
  Independent
Software Vendor
We had no money.
code
came free
what can
    you
build for free?
You have to pay for
    some stuff.
Scary Legal Stuff
Hosting
UI Design
Our costs were paid
back from sales in
  24 hours
   after launch
We had a great
  product
 Everything else
was bare minimum
http://moo.com
“


    ”
“


    ”
Competing in a
crowded market
do something
different
do something
 better
do both.
“


    ”
What about
  free
competition?
Better
features
Support
Time-
saving
Pricing
FREE!!!
“


    ”
FREE!!!
  for a cut down
version - £££ for
 the full version
FREE!!!
for the core - £££
   for add-ons
FREE!!!
 but if you want
support - you pay
£35 (+VAT) and
  FREE support,
addons & updates
A license fee means
   we can put the
 product and our
     users first.
support
Don’t
underestimate the
    time
support will take
Don’t
underestimate how
important
    support is
You need a
system
Helpspot
have a
no FAQ
 policy
design support out
 of your product
a better experience
   for your users
        =
 less work for you
listen
to your users
constantly
 ask their
opinion
act
on it, quickly
What will make the
most difference to
 the most people?
“


    ”
Don’t waste time on
 non-customers
Care. A lot.
“


    ”
Thank you
http://rachelandrew.co.uk/presentations/emerge

Photo credits:
http://www.flickr.com/photos/lindenbaum/345980717/
http://www.flickr.com/photos/ell-r-brown/4039347263/
http://www.flickr.com/photos/paulholloway/3538542041/
http://www.flickr.com/photos/bike/2933759620/
http://www.flickr.com/photos/streamishmc/5075066661/
http://www.flickr.com/photos/markhillary/1347412899/

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