1. Names
and
Mastheads

2. Types of names

Acronym: NME , BMG , BMA , CCM, XXL , Q ,
HM

Phrase: Top of the Pops, Smash hits, The big
takeover ,Under the Radar , Sound on Sound,
Rolling Stone

Connotative: Vibe, Kerrang, Bass, Edge, Blitz ,
Clash ,Rhythm

Compound : Indie-Pendent,Indie-Vidual

3. Mastheads

4. 
Acronym:
The acronym 'NME' is a 
shortened version of ‘New
Musical Express’,which the
magazine claims to give to it
readers. The name has been
shortened to make it more
memorable and to fit better
on to a front cover rather
than a long-winded phrase.
Even though the audience
may not know what the
acronym stands for it still will
be very catchy and make the
magazine very recognisable.
Masthead:
The masthead 'NME' uses bright
red font against a white and
black outline makes the
masthead dominant amongst a
busy front cover as it is one of
the first things to catch the eye.
Also using complimentary
colours makes the masthead
recognisable The font is very
simple and bold portraying power
and targeting a mature audience.
The use of the white outline the
sharp font and emphases the
masthead to the audience.

5. 
Phrase
Phrase:
Masthead:
 The masthead, 'Top of the
The phrase 'Top of the
Pops' is used to clearly
Pops' is always white however
identity to the audience
with every issue the
what genre the magazine is.
background colour
Also the use of the noun
changes,e.g. blue seen in this
'Top' implies that it is the
edition however has also been
best pop magazine out
seen to be other bright and
there encouraging readers
bold colours such as
to purchase the magazine.
orange,yellow and pink. The
The phrase uses rhyme so
font used is bold and swirly to
it is easily remembered and
emphasis the young target
catchy,this highlights how
audience. Also the use of the
the magazine is targeted to
stars around the phrase grabs
young people as it appears
the readers attention
to be fun and cheesy.
especially girls as is very fun
and childlike.

6. 
Masthead
Connotative:
 The masthead 'Kerrang'
The connotative word
'Kerrang' was created from the uses complimentary yet
onomatopoeic idea that when simple colours of black and
you strum a guitar, the sound white. The blacks shows
it makes is 'Kerrang' .The use connotations of death and
danger relating to the violent
of this is very unique and
image rock genre has and
creative and will therefore
using white font makes it
make it stand out amongst
clearly stand out to the
other music magazine as is
audience. The font and
not often used. The
connotative word 'Keerang' exclamatory mark used is
also seen as quite violent
is quite harsh and highlights
and distorted as it relates to
the violent smashing up of
instruments often seen in rock a quite a grungy look rock
bands have.
music.

7. Phrase:
 The phrase ‘Vibe’ links in 
with the association of up to
date and trendy music which
portrays the genre of the
music being R&B/Hip Hop.
This highlights there target
audience of young people
and they are up to date with
everything trendy and new in
music. This phrase also
suggests that there will be
good ‘vibes’ to the music
listed in the magazine and
this will attract the audience
to read the magazine.
Masthead:
The masthead 'Vibe' uses a
similar house style to ‘NME’&'Q'
as they only use simple colours
such as white black and red to
maintain a professional
standard,and to ensure that it
doesn’t look too complex or
tacky. The connotations of both
red and black show
danger,violence or power which
is the typical stereotype of
R&B/Rap music. The font also
used is very simple yet serious
which highlights the magazines
formal and trusted information.

8. Conclusion...

Overall, from analysing names and mastheads it has been
made clear that the name of your magazine is a very important
factor on whether it will be memorable or not. Overall, acronyms
and connotations do this very well and they make the reader
relate to the magazine more also most often used in R&B
magazines. This is due to connotations being associated with
music or trendy words relating to a young audience and the use
of acronyms makes a phrase much more catchy and
recognisable I don't think compounds or a phrase would work as
well with my music magazine as they aren't as common or
recognisable In addition,I decided to also analyse 'Vibe' as it
fitted the same genre of my music magazine. From looking at a
variety of R&B/Hip Hop music magazine it was highlighted that
many of them featured Black&White and red in their Mastheads
with strong bold font. This was shown very effective as it
indicates a lot of power and aggression commonly seen in this
genre of music.