At this panel, we discussed how nonprofits and social entrepreneurs are making access to sustainable food easier with shortcodes, social networks, advocacy tools, and location-based platforms. The founder of FarmsReach shared her vision for this web platform for local, sustainable food. We discussed the evolution of Monterey Bay Aquarium's Seafood Watch to mobile access, and the recent launch of their iPhone app. The advocacy work of the American Farmland Trust was covered, including some surprises about SEM. We shares how the Sierra Club's global warming portal with integrated social network--Climate Crossroads--is using food to engage users in a challenging issue. Rachel Weidinger Mktg Dir & Sr Consultant, Common Knowledge Humberto Kam Sr Mgr Online Communications, Monterey Bay Aquarium Andrew MacRae Get Involved Melanie Cheng Founder, FarmsReach.com

36. Melanie Cheng Founder FarmsReach @farmsreach @sfmelanie

44. USDA/ERS, “Price Spreads from Farm to Consumer,” by Howard Elitzak, at [ http://www. ers.usda.gov/Data/FarmToConsumer/Data/marketingbiltable1.htm]. Everybody else Farmers

66. Everybody else Farmers

67. Everybody else Farmers

70. + =

73. @farmsreach [email_address]

74. Andrew MacRae IAmAMacRae.com @IAmAMacRae

77. “ Farmers Market” Search Volume over 5years

78. “ Farmers Market” Search Volume in a year

82. No Farms No Food – the map

83. No Farms No Food – the map

85. Food 2.0? You mean Food 1.0!

86. Farm Bill Keywords

87. Food Prices Keywords

88. Local Food Keywords

89. Farmers Market Keywords

90. Rural Broadband Use http://www.ers.usda.gov/Publications/EIB47/

91. Demographic Differences is SEM

107. SUSTAINABLE SEAFOOD

108. Destructive Fishing Methods

109. 1 in 4 animals dies as bycatch

110. 90% of wild fish stocks gone by 2050

111. Is fish farming the answer? It depends...

117. iPhone App - Results “ If you believe in the importance of eating sustainable seafood, it deserves a place on your iPhone or iPod touch.” Macworld

120. iPhone App - Springboard

121. What can you do? Learn more at: SeafoodWatch.org Choose wisely. Use the guides. Talk to your waiter & fishmonger.