Presented at Podcamp Boston 6, Sept. 25, 2011

1. ...About
Content
Georgy Cohen
@radiofreegeorgy
Podcamp Boston
Sept. 25, 2011
#pcb6

2. Content is great.

3. Content can help you:
•Get business
•Persuade audiences
•Build relationships
•Establish expertise
•Communicate news
•Spread ideas

4. Content is work.

5. Content requires:
•Thoughtful creation
•Consistent attention
•Ongoing assessment
•Engagement and response
•Adaptation and evolution
•Constant promotion

6. Content is alive.

7. The more work you
put in, the longer your
content lifespan.

8. Content is a process,
not a project.

9. Let’s talk about this...

10. Flashes of inspiration
become enduring content
through thoughtful,
sustained effort over time.

11. Content without
planning is a problem
waiting to happen.

12. Get the best out of your
content, before it gets the
best of you!
•Avoid “blank page panic”
and anxiety-based
publishing
•Abandoned channels lead
to missed opportunities
and a damaged brand

13. To avoid
KAOS...

14. ...take
CONTROL

15. And ask yourself six
important questions

16. Why?
What is your goal?
Content is just a tool
in service of a goal

17. Avoid O.S.S.*
* “Ooh, shiny!” syndrome

18. Who?
Who is your audience?
What are their needs and
how can you address them?

19. What?
What do you want to say?
How do you distill
your goals into messages?

20. How?
What types of content
will you publish?
What is your tone/voice?

21. Where?
What publishing platforms
will you use? (It doesn’t
have to be all of them.)

22. Wrong Right
Your channels should support one another.

23. When?
Do you use an editorial calendar?
Publishing is a privilege, not a right.
Don’t add volume; add value.

24. And we can’t forget...

25. Measurement ensures
your content is helping
you achieve your goals.
The old measurement trick!

26. Making content
more effective
at every turn...
...and loving it!

27. Thank you!
Questions?
@radiofreegeorgy
georgy.cohen@gmail.com
georgycohen.com