Nov 2010 presentation to iGAP
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I led the Monetization and Revenue Models seminar of Enterprise Ireland's iGap startup bootcamp in November in Dublin. It makes me think I should develop a standardized speech called Revenue in Context. You can't understand your own funnel if you don't understand your customer's funnel.
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Nov 2010 presentation to iGAP
- 1. Monetisation Strategies and Revenue Models Scott Rafer @rafer || rafer@rafer.net Sunday, November 21, 2010
- 2. Sunday, November 21, 2010
- 3. Monetisation Strategies and Revenue Models Scott Rafer @rafer || rafer@rafer.net Sunday, November 21, 2010
- 4. Ours is not to reason why, Just to sell ‘em what they wanna buy. Sunday, November 21, 2010
- 5. Biases and bio • 18+ years of startups • Thousands of errors • Selling prevented thousands more Sunday, November 21, 2010
- 6. Before we even start • Why make money now? • Where can you get when you sell, and where can’t you get? • How many models can I pick? Sunday, November 21, 2010
- 7. Sunday, November 21, 2010
- 8. Timing is everything too early and 9/11 Sunday, November 21, 2010
- 9. What Model Picks You? Session One Sunday, November 21, 2010
- 10. No Revenue Exists in a Vacuum Sunday, November 21, 2010
- 11. Your Revenue has a Context • Increase a Business’s Sales Directly • Increase a Business’s Potential Sales • Reduce a Business’s Churn • Reduce a Business’s or Consumer’s Cost • Make a Consumer Happy, Safe, Healthy ... Sunday, November 21, 2010
- 12. Each others’ Sales Funnels B2C B2B Unique Standard Sunday, November 21, 2010
- 13. Strengths required for each task Sunday, November 21, 2010
- 14. Revenue SWOT (exercise) Sunday, November 21, 2010
- 15. Taking Attention and Money from Customers Session 2 Sunday, November 21, 2010
- 16. Quickie Case Studies Sunday, November 21, 2010
- 17. On time, but ... Sunday, November 21, 2010
- 18. Customers too strong Sunday, November 21, 2010
- 19. No longer early Sunday, November 21, 2010
- 20. What evidence do you have of being on time/early? Mini-exercise Sunday, November 21, 2010
- 21. Decomposing the Funnels Sunday, November 21, 2010
- 22. What part of the overall funnel are you suited for? Sunday, November 21, 2010
- 23. • Sales leads are normally the problem • Selling it once • Selling subscriptions • Being a middleman Sunday, November 21, 2010
- 24. Pricing the stuff • A great reason to sell immediately • ROI Value vs. Cost-plus • How many prices is too many? Sunday, November 21, 2010
- 25. Taking Data from One Place and Money from Another* Session 3 *Plus a Big Money Bonus Sunday, November 21, 2010
- 26. Not Just Advertising Sunday, November 21, 2010
- 27. More Quickie Case Studies Sunday, November 21, 2010
- 28. Perfectly timing Bitly Sunday, November 21, 2010
- 29. Just-right two step Sunday, November 21, 2010
- 30. Traffic, stuck & lucky Sunday, November 21, 2010
- 31. Fatally early Sunday, November 21, 2010
- 32. Too early to tell: Klout & PercentMobile Mini-exercise Sunday, November 21, 2010
- 33. This is just a start Sunday, November 21, 2010
- 34. Advertising Sunday, November 21, 2010
- 35. Performance and shifting risk Cost per Thousand, per Click, per Lead, per Action .... Sunday, November 21, 2010
- 36. What scale is meaningful? Sunday, November 21, 2010
- 37. Targeting data No magic bullet, need to sell first Sunday, November 21, 2010
- 38. Funnel similarities Sunday, November 21, 2010
- 39. Ad units Custom vs. Standard Sunday, November 21, 2010
- 40. Where do you fit? In which funnel and how directly do you touch the end user? Exercise Sunday, November 21, 2010
- 41. Bonus! Network Effect • Sell to create a unique network of customers • Link those customers in a way incumbents don’t have permission to Sunday, November 21, 2010