This document discusses several topics related to website traffic and distribution, mobile apps, and HTML5. It begins with discussing the dependency on Google for traffic and importance of owning websites. It then discusses topics like social media marketing, app store marketing, and how app advantages can be temporary. It provides examples of Grooveshark having its iPhone app pulled and Google Voice apps being approved. It concludes with mentioning HTML5, touch interfaces, and importance of starting simple.

1. HTML 5:
Own the path to your Customer
My #1 Learning from 20 years in Silicon Valley
rafer@rafer.net
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3. I hate how dependent we are
on Google for traffic!

4. 2003 2006 2007
Who I am & Why I care

5. "Websites are important
because you own them."
Pete Blackshaw, EVP, Nielsen Digital
http://bit.ly/cZaekP

6. Web sites need
Distribution

7. Social Media Marketing

8. Traffic, users, distribution

9. App Store Marketing

10. Until it isnʼt

11. Until it isnʼt

12. What Happened to the Grooveshark iPhone App?
After over a year of diligently working, last week marked us leaping
through all the hoops necessary to finally offer what is far-and-away our
most-requested feature: a Grooveshark app for the iPhone. Obviously the
last few days have been insanely exciting for us: seeing months of laboring
over a hot MacBook finally bear fruit, not to mention the happiness we get
being able to provide a great service to music fans all over the world.
Earlier this afternoon, Apple sent us a letter notifying us that, due to a
complaint they received from Universal Music Group UK, Grooveshark for
iPhone has been, strangely, pulled from the App Store.

13. Apple Approves Google Voice iPhone Apps
In one example of a dramatic reversal of App Store policy, Apple has finally
accepted two third-party Google Voice iPhone applications after rejecting
the apps over a year ago. The apps are named GV Mobile+ and GV
Connect, each available on iTunes to US users for $2.99.

14. HTML5 including
Javascript and CSS3

15. App Advantage is Temporary

16. A Simple Game

17. Specialists and Training
Just like any other new skill, investing early matters.

18. Touch, Touch, Touch

19. start simple and be immediately productive

20. rafer@rafer.net
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