1. Human Resources
Social Media
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2. Security Classification
What is Social Media?
- “Interactions/conversations
among people” to create, share, and
exchange
- “Information and Ideas”
- in “virtual communities and
networks”
- Fusion of „Sociology‟ and
“Technology”
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From This To This

3. Security Classification
What is Social Media?
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4. Security Classification
Forms of Social Media
4

5. Security Classification
The Big FIVE
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Facebook
Launched: 2004
Users: 1110
MIO
FB popularity
increased in
2008
Age profile:
72% users in 13
– 34 age group
Twitter
Launched: 2006
Users: 200+
MIO
Justin Beiber –
42.2 MIO
followers
Average tweets
everyday – 58
MIO
LinkedIn
Launched: 2002
Users: 225+
MIO
One of the few
professional
networking
sites
46% of the
users are in 25
– 44 age group
You Tube
Launched: 2005
Users: 1
billion/month
100 hours of
video uploaded
every minute
#2 search
engine after
Google
Blogging
Launched: late
1990s
Approx 200
MIO blogs
73% of active
internet users
have read a
blog

6. Security Classification
Is social media a time wasting platform for new
generation employees?
• Many organizations fear that social media causes distraction
• Organizations that permit free access are a minority
• HR uses social network for hiring
• Marketing and Communications also uses it effectively
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7. Security Classification
Should we control the social media access during
working hours?
• Smart phones circumvent need to have computer to access.
Hence there are organizations that follows the policy of
surrendering smart phones during work hours
• Most organizations follow hierarchical approach
• Functions like Communications and Marketing gets easy
access
• Some controls are desirable
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8. Security Classification
How do we create a reasonable boundary
between work and social media?
• A social media policy
• Training
• A "social media" officer – to authorize content for posting
official messages
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