Resume - Raghav Mathur Assistant Manager - Brand Marketing

1. Raghav Mathur 9999674938 raghav7389@gmail.com
Total Work Experience (46 Months) 3 Years and 10 Months
Introduction:
 MBA in Marketing from IILM, Batch 2010-12.
 Experienced in Evolving, Planning and Execution of Marketing Campaigns.
 Experience in working with Start-ups, from creating brand model to profits.
 Experience in delivering ROI driven marketing plans, including - Print, BTL, Outdoor,
Radio, Digital.
 Strong Hold on Allocation and Management of Field marketing team to generate
revenue.
 Planned, briefed and printed all sort of branding elements with multiple of creative/print
agencies.
 Experience in corporate tie-ups and corporate sales.
HCL Avitas (HCL Corporation) (30 Months) 2 Years and 6 Months
Designation – Assistant Manager – Marketing
Introduction to Brand:
HCL is a USD 8.5 Billion enterprise. HCL Corporation is the parent company holding majority stake in
all group companies. Corporate strategy is the central team that maps out the strategic roadmap for
new business ventures for HCL and manages the investments and interests of Mr. Shiv Nadar (HCL
Chairman)
HCL Avitas, in affiliation with Johns Hopkins Medicine International, is the first venture of the HCL
group into healthcare delivery. Starting with a nationwide chain of technology enabled multispecialty
OPD clinics, HCL Avitas aims to become one of the largest healthcare systems of the country. In a
span of 2.5 years from the start, it is already the largest chain of multispecialty OPD clinics in the
capital (Delhi / NCR).
Introduction to Current Role:
 Launched the Brand HCL Avitas-
- Created all the launch multimedia,
- Invitations
- Launch branding
- Infomercials
- Presentations
- Media Kits

2.  Responsible for conceptualizing and executing all the marketing campaigns across all
mediums- outdoor, print, radio, below the line and digital to drive footfall and revenue targets
for the clinics.
 Leading cross functional strategic marketing programs working with clinicians and corporate
team.
 Responsible for working with creative agencies to come out with right brand marketing
campaign.
 Overall responsibility of marketing budget and return on investment.
 Worked with clinical / sales teams to create product offerings for corporate and retail
customers.
 Analyzing footfall data to come up with recommendations for product tweaks.
 Building product packaging and promotions after local market / competition study.
 Created from scratch and managed the team of Field marketing executives to even deepen
our feet into the local community and hence churning better profits.
 Building CRM program to increase repeat footfalls.
 Have arranged multiple of CMEs for West Ghaziabad, Noida, East Delhi Doctor’s Association.
Branding (Current Role)
 Worked with the mainline advertising agency in all the campaigns.
 Supervised all creative development (Digital, Print, Outdoor and below the line).
Intermed Healthcare (16 Months)
Introduction:
It is an organization committed to delivering affordable, international quality day-to-day
healthcare in neighborhood in a warm, clean and friendly environment.
Marketing Executive (Previous Role)
 Responsible for creating a Marketing structure to reap revenues steadily.
 Responsible for the complete research in terms of Competition mapping, customer income
group, Community mapping.
 Overall responsibility of all the Brand Elements and evolving the Vision and mission of the
company.
 To work with creative agencies to execute the marketing campaigns.
 Analysis of Marketing spent to Revenue achieved.

3. ACADEMIC BACKGROUND
Year Qualificati
ons
Institution Subjects
2012 PGP IILM Institute of
Higher Education,
Lodhi Road
Marketing & Operations
2009 BBA JIMS , Mathura
Road
General
2009 GDIB JIMS, Mathura
Road
General
2006 XII (CBSE) Kathuria Public
School
Accounts , Business studies , Economics ,
English, Information practices
2004 X (CBSE) Remal Public
School
Math, Science, Social Studies, English, Hindi
Academic
Awards/Other
Professional
Qualification
Best presentation in BBA in a batch of 400 students.
SUMMER TRAINING (2 Months)
Internship with United Biscuits (McVities) – Major Challenges:
 Branding,
 Supply chain,
 Research - Brand Awareness of the Company.
EXTRA-CURRICULAR ACTIVITIES
 Winner of College Fashion show event - Individual & Team (2010)
 Represented Gujarat's Under-16 Cricket Team.
 Given Photo shoots for many companies.
Hobbies
 Playing Badminton, Cricket, Table Tennis.
 Workout and Fitness Conscious.
PERSONAL DETAILS
Date of Birth: 7th March 1989

4. Fathers Name: Mr. R.P Mathur
Mothers Name: Mrs. Lekha Mathur