The rewards of using Linked In have been widely experienced. A LinkedIn Account can be opened in a few minutes. It easy to Add Connections. But experiences differ. Some are able to use LinkedIn it more effectively than others !!! While anybody in this planet is separated by one another by just six levels or degrees, LinkedIn restricts the connectivity to three levels. Everybody in this planet is in search for somebody else. An individual LinkedIn user sets out to find suitable partners and allies. Some people are more visible than others. They get searched more often and there is greater traffic to their profile. In reality, individuals end up Getting Found on LinkedIn Can just opening an account and adding connections automatically guarantee, visibility and therefore ensure getting found on LinkedIn?   Read on to discover what getting found on LinkedIn involves and most importantly find a checklist if you are adequately leveraging LinkedIn?

1. Are you Leveraging LinkedIn
Adequately?
is a registered trademark of LinkedIn Corporation
1

2. LinkedIn is Free*
The rewards of using Linked In have been widely experienced
A LinkedIn Account can be opened in a few minutes
It easy to Add Connections
But experiences differ
Some are able to use LinkedIn it more effectively than others !!!
* Upgrades and Variants of Advanced Solutions are chargeable
2

3. Get found on LinkedIn
While anybody in this planet is separated by one another by just six levels or
degrees, LinkedIn restricts the connectivity to three levels.
Everybody in this planet is in search for somebody else.
An individual LinkedIn user sets out to find suitable partners and allies.
Some people are more visible than others. They get searched more often and
there is greater traffic to their profile
In reality, individuals end up Getting Found on LinkedIn
3

4. How do you get Found on LinkedIn?
Can just opening an account and adding connections automatically guarantee,
visibility and therefore ensure getting found on LinkedIn?
Read on to discover what getting found on LinkedIn involves and most
importantly find a checklist if you are adequately leveraging LinkedIn?
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5. At the Centre of the Universe
5

6. Along with Millions of others….
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7. Just Separated by Six Degrees !!!
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8. Three levels of Visibility provided by
LinkedIn !!!
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9. Ongoing Conversations of the Planet
on Social Media
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10. Did you think Search was a One Way
Street?
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11. You were being Found while you were
Finding L2 L3 L4 L5 L6
!!!!
L1
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12. Hello !! Somebody was more visible
than others !!
Who's Viewed Your Profile
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13. And they got special attention !!!
How often people viewed you
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14. And were found several times more
than others !!!
How many times you appeared in LinkedIn Search
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15. Why were some profiles more visible
than others? Social Media Presence
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16. Social Media Presence
Social Media Presence on LinkedIn is determined by
• Quality and the completeness of your profile
• Quality and Quantity of your network
• The quality and the frequency of your engagement
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17. Smart Searchers
RESEARCH
CONNECT
EXPECT
•
•
•
•
• You
• Your Groups
• Your Company
• Your Participation
• Meaningful
Conversations
• Collaborative
Buying Process
• Your Company
You
Your Experience
Your Groups
Your Company
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18. What would you do if you found the
right contacts on a Social Networking
Platform?
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19. You Would
FIND
RELATE
ENGAGE/MOTIVATE
• Leverage
Professional
Networks
• Expand Your
Personal Network
• Target Decisionmakers
• Focus on Real
People
• Gather
Intelligence
• Target Decisionmakers
• Leverage Warm
Introductions
• Meaningful
Conversations
• Collaborative
Buying Process
19

20. 20

21. How has LinkedIn helped
Research People and Companies, 76.9%
Increase Branding/ marketing presence in the marketing place, 37.2%
Reconnect with past Business associates, 68.6%
Uncover potential job opportunities, 38.3%
Increase face to face networking effectiveness, 44.5%
Build new relationships with potential customers, 37.6%
Generate identification business opportunities, 27.9%
Build new networking relationships with individuals who may
influence potential customers, 49.7%
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22. Enhance your Social Media Presence &
Get Found for your needs
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23. Are you leveraging LinkedIn
effectively?
• Does my LinkedIn profile articulate, why I am present in LinkedIn? Is my
LinkedIn profile complete in all respects?
• Does my LinkedIn profile have all ingredients that will increase my visibility
and improve the traffic to my LinkedIn page?
• Will my LinkedIn profile enhance my prospects of being found in Search
results?
• Do I have a strategy to network?
• Am I aware of the size and quality of my network?
Turn Over…
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24. Are you leveraging LinkedIn
effectively?
• Have I organized my connections appropriately?
• What is the level and nature of engagement with my connections? Is there
any predictable regularity and regimen that I adopt for using LinkedIn?
• Do I know how to track, analyze, refine and improve my LinkedIn
experience?
• Can I showcase myself as the model user of Linked in as a weapon for
strategic professional presence?
• How can I detect room for getting more from my investment in Linked in?
Turn Over...
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25. Who can leverage LinkedIn?
Professionals from all walks can leverage LinkedIn
•
•
•
•
•
•
•
•
•
•
Sales and Business Development Professionals
Advertising & Marketing Professionals
Brand Managers and Media Planners
CXOs
Entrepreneurs
Digital Marketing (SEO, PPC, Social Media) Professionals
Recruiters
Job Seekers
Market Researchers
Students
Turn Over…
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26. Do you need help in getting trained on
LinkedIn
• Our next public workshop is scheduled at Hotel
Green Park, Chennai on Jan 25, 2014.
• To know more and register, visit us at
www.spectrumconsultingindia.com/training.aspx
• Organizations and entities who require
customized LinkedIn training program for their
needs may get in touch with us.
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27. Thank you for going through my presentation. Need Help? :
1. Organizations may get in touch with me, if they are desirous of
• Improving their Digital Marketing experience
• LinkedIn, Twitter: Training & Consulting
• Recruitment Related Advisory services
2. Educational Institutions may get in touch with me to improve their brands and
enhance the chances of placements of their students.
3. Individuals and students seeking Professional help may contact me for
• Personal Branding and improving your Personal Branding through Linked In
• Choosing, Changing, Positioning or Improving your career
Checkout other helpful Slideshares
Raghunath Ramaswamy,
raghu@spectrumconsultingindia.com
Maximizing ROI on Social Media
9840925155
Endorsements: The hidden perils of your network
Twitter:@RaghuRamaswamy
LinkedIn Pub url: http://in.linkedin.com/pub/raghunath-ramaswamy/2/216/341
www.spectrumconsultingindia.com/training.aspx
is a registered trademark of LinkedIn Corporation
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