- The document discusses viral marketing and advertising strategies for social networks. It provides examples of how brands like FedEx and InStyle have successfully engaged audiences on social media through applications. - It emphasizes the importance of creating applications that entertain and engage users through clear branding, instructions, and integration with social media APIs and newsfeeds. Loyalty programs and notifications are also recommended to encourage sharing and accelerate virality. - The document concludes by outlining best practices for visual identity, search optimization, social media advertising platforms, targeted campaigns, and measuring success through analytics for social media application marketing.

4. Social Media: What is Everyone doing?

6. Brands are Going Where Consumers Play

7. FedEx Launch a Package

8. FedEx Launch A Package Application

20. Splash Blast with AceBucks

21. Loyalty Programs = Consumer Engagement

22. Need 1 Volunteer

23. Loyalty Marketing = Virility

29. Keep SEO and PPC in Mind

30. Social Media Advertising Platforms Facebook, MySpace, Bebo, LinkedIn Ad Networks: Buddy Media, Social Media Lookery, Cubix, RockYou etc. Social Media Advertising

35. Priceline.com Ultimate Negotiator for FB

36. Taunts engage user to play again Audio components embedded for extra fun

37. Monitor and Report